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Show Results For
- All HBS Web
(12,715)
- People (50)
- News (3,141)
- Research (7,061)
- Events (30)
- Multimedia (176)
- Faculty Publications (4,907)
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
supply chain. Nothing defines manufacturing more than the supply chain, and digitalization has allowed manufacturers to bring in inputs—both raw materials and finished products—from around the world View Details
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
- July 1993
- Case
Air Miles Canada
By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details
Keywords: Programs; Customer Relationship Management; Information Management; Air Transportation Industry; Canada
Jones, Thomas O., Leonard A. Schlesinger, and Roger H. Hallowell. "Air Miles Canada." Harvard Business School Case 694-008, July 1993.
- March 2021
- Article
Last Place Aversion in Queues
By: Ryan W. Buell
This paper documents the effects of last place aversion in queues and its implications for customer experiences and behaviors as well as for operating performance. An observational analysis of customers queuing at a grocery store, and four online studies in which... View Details
Keywords: Behavioral Operations; Queues; Reference Effects; Last Place Aversion; Transparency; Customers; Behavior; Satisfaction; Service Operations
Buell, Ryan W. "Last Place Aversion in Queues." Management Science 67, no. 3 (March 2021): 1430–1452.
- 26 Aug 2020
- Blog Post
Two sides, same coin: How I left the Bay Area as an operator and returned as an investor
Janelle Teng is from the Class of 2020 and a proud member of Section C. From completing her undergraduate studies at Stanford University to working as a product manager at SalesforceIQ, Janelle has spent most of her academic View Details
- 25 Apr 2024
- Blog Post
Climate Stories: Water Series - Episode #18: Tom Ferguson (MBA 2014) Venture Capitalist and Water Evangelist
BEI is delighted to bring you this mini-series on HBS alumni tackling problems related to water and climate change. Emotional and visible connection to a topic is key to driving action. There seem to be few... View Details
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- March 2024
- Case
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
- April 2002 (Revised March 2006)
- Background Note
Economics of Retail Banking Note
By: Frances X. Frei and Dennis Campbell
Explains the financial operations of retail banking, highlighting profitability challenges facing the industry. For U.S. banks, it is quite common for more than half of the customer base to be unprofitable and to have relatively few customers make up the vast majority... View Details
Keywords: Customers; Economics; Cost; Banks and Banking; Profit; Revenue; Service Operations; Banking Industry; United States
Frei, Frances X., and Dennis Campbell. "Economics of Retail Banking Note." Harvard Business School Background Note 602-153, April 2002. (Revised March 2006.)
- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
- June 1998 (Revised June 1998)
- Background Note
Bankruptcy: A Debtor's Perspective
By: Howard H. Stevenson and Michael J. Roberts
Describes the business and legal context surrounding personal and corporate bankruptcy. View Details
Keywords: Insolvency and Bankruptcy; Financial Condition; Legal Liability; Personal Finance; Loss; Business or Company Management
Stevenson, Howard H., and Michael J. Roberts. "Bankruptcy: A Debtor's Perspective." Harvard Business School Background Note 898-278, June 1998. (Revised June 1998.)
- 16 Jan 2024
- Cold Call Podcast
How SolarWinds Responded to the 2020 SUNBURST Cyberattack
Keywords: Information Technology
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
competition among firms? In the working paper Competing with Privacy, Ramon Casadesus-Masanell and Andrés Hervás-Drane "consider a market where firms set prices and disclosure levels for consumer... View Details
- 06 May 2025
- Blog Post
The Incredible Land of Ice and Fire: Exploring Iceland's Renewable Energy Model for a Changing Planet
truly means to care about communities. Marta Rós Karlsdóttir and Hermann Baldursson from Baseload Power Iceland with HBS students at Flúðaorka When energy makes the impossible happen On our way to Flúðaorka, we stopped at one of the... View Details
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
- January 2014 (Revised November 2021)
- Case
Filene's Basement: Inside a Fired Customer's Relationship
By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details
Keywords: CRM; Retailing; Marketing; Consumer Behavior; Customer Relationship Management; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Retail Industry; United States
Avery, Jill, and Susan Fournier. "Filene's Basement: Inside a Fired Customer's Relationship." Harvard Business School Case 314-076, January 2014. (Revised November 2021.)
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
- May 2017
- Case
Promontory, Inc.
By: Frank V. Cespedes and Amy Handlin
Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales... View Details
Keywords: Salesforce Management; Marketing Strategy; Customization and Personalization; Business Model; Sales; Advertising Industry
Cespedes, Frank V., and Amy Handlin. "Promontory, Inc." Harvard Business School Brief Case 917-535, May 2017.
- January 2014 (Revised January 2017)
- Case
Nivea (A)
By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand... View Details
Keywords: Innovation; Innovation Management; Crowdsourcing; Big Data; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Social and Collaborative Networks; Collaborative Innovation and Invention; Analytics and Data Science; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (A)." Harvard Business School Case 614-042, January 2014. (Revised January 2017.)
- August 2020
- Supplement
Mary Guerrero and the Advancement of Latinx Talent: Developing an Employee Resource Group at a Top Tier Bank (B)
By: Rosabeth Moss Kanter and Amy Hernandez Turcios
Mary Guerrero decided to pursue the challenging road and kicked off Hispanic/Latinx Advancement and Career Engagement (HACE) at her Bulge Bracket Bank (BBB). For Mary, her larger purpose was to advance Latinx talent in the U.S. because she believed it was important for... View Details
Keywords: Latin America; Career; Engagement; Bank; Inclusion; Scale; Latinx; Talent and Talent Management; Diversity; Ethnicity; Leadership; Personal Development and Career; Leadership Development; Banks and Banking
Kanter, Rosabeth Moss, and Amy Hernandez Turcios. "Mary Guerrero and the Advancement of Latinx Talent: Developing an Employee Resource Group at a Top Tier Bank (B)." Harvard Business School Supplement 321-018, August 2020.