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  • All HBS Web  (5,504)
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  • 21 Feb 2012
  • First Look

First Look: Feb. 21

principles that encourage innovating for sustainability throughout the company? A further challenge facing the company is that it was rapidly globalizing with a large portion of its workforce outside its Midland, Michigan headquarters, making it even more difficult to... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2014
  • First Look

First Look: January 28

core management team where he would recommend an option to outsource its surrogacy services. While the changing cultural and regulatory environment had made surrogacy possible for more people, it remained cost-prohibitive for the majority... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2004
  • Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

"derivative" projects that use existing (and proven) designs to deliver new science experiments to the surface. Of course, the cultural change required to do this would be significant. Building spacecraft to print is cheap, but... View Details
Keywords: by Sean Silverthorne
  • 03 Oct 2012
  • What Do You Think?

Can We Bring Back the “Industrial Commons” for Manufacturing?

capability enhancement "an explicit goal in the strategy process." Including executives with deep knowledge of such things as "the company's technology, operating processes, culture on the shop floor, and supplier... View Details
Keywords: by James Heskett; Manufacturing
  • 16 Feb 2012
  • Op-Ed

Nitin Nohria: Why US Competitiveness Matters

American Competitiveness site where resources, commentary, and solutions are showcased. Harvard Business School's US Competitiveness Project is another must-visit-site to better understand the complex problems facing the US. One good way to observe a View Details
Keywords: by Nitin Nohria
  • 01 May 2006
  • What Do You Think?

Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?

the twenty-first century as the epoch-making era of playing fields becoming more level and opening markets, reducing government control, and spreading lifestyles and products of different cultures from all over the world. In this context,... View Details
Keywords: by James Heskett
  • 31 Jul 2012
  • First Look

First Look: July 31

describing the downsides of the ruthlessly competitive culture at Zynga, a young, successful online gaming company. A similar data-driven performance measurement system is employed at Dovernet, a Vancouver-based provider of enterprise... View Details
Keywords: Carmen Nobel
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

weigh how far they can go in emerging markets and, in the case of emerging giants, how ambitious they can be in their globalization. As the example of TCL shows, audacious moves into new market contexts and attempts to integrate widely different corporate View Details
Keywords: by Martha Lagace
  • January 2018
  • Supplement

Scaling Swagbucks (B)

By: Jeffrey F. Rayport and Matthew G. Preble
“Swagbucks (B),” HBS No. 817123, picks up in mid-2014 following the events described in “Swagbucks (A),” HBS No 817122. Davis and Gorowitz were successful in their efforts to position the company for scale without negatively affecting the company’s foundational... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Technology Industry
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Rayport, Jeffrey F., and Matthew G. Preble. "Scaling Swagbucks (B)." Harvard Business School Supplement 818-071, January 2018.
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

Chearavanonts enter the company, how has Chairman Dhanin created a business culture that maintains the closeness of a family business with the strategic vision, innovations, and transparency of a professionally run company-especially... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

which had historically been very manual in nature. CEO Juan Villarzu's initial turnaround attempts introduced a customer-centric corporate culture to his ranks, but he was still challenged by how to create an outsourcing strategy given... View Details
Keywords: Martha Lagace
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

union's members. Over the past 17 years, she has worked to create a culture of innovative thinking and member-oriented service. Horowitz sees a more active role in managing the health care of members as the logical next step. As... View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • April 2025
  • Teaching Note

ZEISS: Commercializing Science

By: Maria P. Roche
Teaching Note for HBS Case No. 725-359. View Details
Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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Roche, Maria P. "ZEISS: Commercializing Science." Harvard Business School Teaching Note 725-458, April 2025.
  • July 2024
  • Case

ZEISS: Commercializing Science

By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer
Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details
Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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Roche, Maria P., Carlota Moniz, and Daniela Beyersdorfer. "ZEISS: Commercializing Science." Harvard Business School Case 725-359, July 2024.
  • 16 Jan 2019
  • Research & Ideas

What Football Firings Teach Managers About Staying Relevant

the Philadelphia Eagles in 2012 after 14 seasons. Establishing stability and a winning culture for a franchise that had perpetually underperformed, he won the most games in franchise history, captured their division six times, reached the... View Details
Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports
  • 27 Jul 2015
  • Research & Ideas

The ‘Promotion’ That Makes You Feel Bad

Companies change strategy, operational processes, and policies all the time, each shift creating a new group of winners and losers. When Steve Jobs became CEO of Apple for the second time, the culture shifted, with designers enjoying... View Details
Keywords: by Roberta Holland
  • 29 May 2014
  • Research & Ideas

Research Symposium 2014

intrusive, and negative." That wariness is costly, because feedback from the front lines is often vital to improving business practices and safety measures. With that in mind, Edmondson discussed how to foster a workplace culture of open... View Details
Keywords: by Carmen Nobel; Accounting; Health
  • 08 Jan 2014
  • What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

term cultural changes (she cited reduced education, greater dependence on drugs, and entitlement programs) are the basis for many of the disparities in employment. Productivity is necessary where not enough skills are available at the... View Details
Keywords: by James Heskett
  • 06 Nov 2013
  • What Do You Think?

Is Top-Down Resource Allocation on the Rise?

Business unit buy in was a concern of Asit Goel. "Sponsorship from the top is critical to make innovation part of the culture but resource commitment from the BUs (business units) is critical if an idea is to ever take off."... View Details
Keywords: by James Heskett
  • 01 Dec 2011
  • What Do You Think?

Thinking Slow: An Argument for Bureaucracy?

(New York: Little, Brown and Company, 2005) Daniel Kahneman, Thinking, Fast and Slow (New York: Farrar, Straus and Giroux, 2011) Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness (London: Penguin Books, 2008) Jim... View Details
Keywords: by James Heskett
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