Community - Publications - Faculty & Research

13 Dec 2016
News

Eye Appeal Is Buy Appeal: Business Creates the Color of Foods

Portrait Project

Alan Xie

by someone else’s Yellow Peril. I signed my oath of office wielding the collective hopes of a generation of immigrants, forcing us ceaselessly forward into a more inclusive future. Representing my community is my moral imperative. I have... View Details

01 Sep 2023
Blog Post

Harvard Business School Announces 2023 Goldsmith Fellows

for the underserved. It will provide me with a community of diverse perspectives in social impact, and the opportunity to learn from other sectors.” Madhav Datt. A joint degree student at HBS and SEAS, Madhav has founded two social... View Details

Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

Web

Our Values | About

East. Shock has given way to deep pain and grief, sadness, and anger. Many in our community are afraid: uncertain whether they are welcome at Harvard Business School, unsure how to engage in class discussions, and even feeling physically... View Details

05 Dec 2023
Cold Call Podcast

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

Keywords: Fashion; Consumer Products; Apparel & Accessories; Retail

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

measures.” Nick C. suggested several proxies through which the relationship might be measured. These included “market and customer reactions employee and service provider experiences of ‘lived purpose’ (and) stakeholder and community... View Details

Keywords: by James Heskett

01 Nov 1999
Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

create a method of sales management that encompassed all aspects of selling, from the calculation of quotas and commission rates to the motivation of discouraged salesmen. This excerpt looks at one aspect of the Patterson method: the N.C.R. Primer. J.H.Patterson To... View Details

Keywords: by Walter A. Friedman

Web

The Role of Leaders - Institute For Strategy And Competitiveness

defining and communicating a company’s unique position, making trade-offs, and forging fit among activities. More about strategic continuity The Role of Leaders in Strategy Distinguish operational improvement from strategy Lead the... View Details

Web

Generative AI - Alumni

last paragraph should focus on my personal interests in community involvement and how I have dedicated much of my time outside of work to the [focus area]. I have indicated the job description in double quotes and my resume in another... View Details

15 Sep 2022
Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

When it comes to seeking a new job, making connections on LinkedIn can be key to landing an offer. But building a large network on the platform isn’t as crucial as cultivating the right kinds of connections, new research shows. While networking on digital platforms can... View Details

Keywords: by Michael Blanding

August 2018 (Revised February 2023)
Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details

Citation

Educators

Purchase

05 Feb 2007
Research & Ideas

Business and the Global Poor

important, companies must contend with a lack of formal institutions regarding the "rules of the game." This means that company success may rely on local leaders and community agents who have the social capital to bring people... View Details

Keywords: by Sean Silverthorne

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

Citation

Educators

Purchase

09 Jun 2022
Blog Post

The MBA Class of 2022 Looks Back

following all guidelines, we were able to celebrate Diwali as a section. It was the first time that I felt a sense of community and the first time that I realized that the people surrounding me were going to be in my life for the rest of... View Details

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

these key ingredients had been lacking in past discussions. Accountability for pieces of the strategy was now clearly established within the team. McCool and Brian Baker played central roles in communicating the new strategy and the... View Details

Keywords: by Robert S. Kaplan & David P. Norton

21 Aug 2000
Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

patients vital pressures. "The new technology thus disrupts a well established OR team routine and requires new communication patterns and information flows. Successfully enacting this change affects deeply engrained status... View Details

Keywords: by Hilah Geer

16 Mar 2021
Blog Post

2+2 Where Are They Now Spotlight: Smitha Das (MBA 2018)

commitment to learning and community – I’m excited to stay connected to the school and its network to broaden and deepen my understanding of business and leadership and ultimately realize my goals. Are you still in touch with your fellow... View Details

23 Jun 2009
First Look

First Look: June 23

Interconnected: A Manifesto for Smarter Cities Authors:Rosabeth Moss Kanter and Stanley S. Litow Abstract The need for a fresh approach to U.S. communities is more urgent than ever because of the biggest global economic crisis since the... View Details

Keywords: Martha Lagace

Profile

Christina Byrd

Uber,” says Christina, “I realized how important it was to speak the language of any role in the organization, and to communicate the value of HR to people who don’t necessarily understand it.” She decided to pursue an MBA because, “I... View Details

Publications