Advertising and Marketing - Publications - Faculty & Research

01 Dec 2001
News

September 11: A Community Reflects

market opened for the first time after the attacks, Professor Rosabeth Moss Kanter watched the Dow plunge as she began a guest appearance on The Connection public radio program. An expert on how businesses adapt to change, Kanter... View Details

Keywords: Susan Young;Deborah Blagg

01 Dec 1996
News

An Entrepreneurial Journey

Steven B. Belkin (MBA '71) began his highly successful travel and financial services marketing enterprise, Trans National Group, a few years out of HBS. G. Peter Bidstrup (MBA '59) started to put together... View Details

15 Nov 2024
News

Driving Change

how the use of AI will disrupt labor markets or that it may make humans lazier, Feinzaig said she believes it will make us more human. “Since the Industrial Revolution, the focus has been on turning humans into machines to create... View Details

26 Feb 2020
News

Phoenix Rising

reflection of our international growth, but it’s also a reflection of how badly the Greek market has done over the last few years,” says Papalexopoulos, noting that demand for Titan’s products in Greece has fallen 82 percent since 2007... View Details

Keywords: Jen McFarland Flint

01 Jan 2002
News

Marjorie M.T. Yang (MBA '76)

markets in developed nations. But by the mid-1980s, the Yangs decided the time had come to differentiate themselves. They would concentrate on quality and meeting the needs of the most discriminating... View Details

01 Mar 2023
News

An Investment in Tomorrow's Leaders

director of the MBA and Doctoral Programs. To understand what keeps great potential students from applying for an MBA, the School commissioned a market research study and... View Details

Keywords: Jennifer Gillespie

01 Sep 2018
News

Your Keyboard Is Listening

simplify negotiations, and plan to market the product as a tool for monitoring diagnosed patients for changes brought on by disease progression or treatment regimens. The bigger regulatory hurdle—and the... View Details

Keywords: April White

01 Apr 1997
News

HBS Duo Offers Personalized Career Assessment

Business. Written by Timothy Butler and James Waldroop, director and associate director, respectively, of the School's MBA Career Development Programs, the book presents a business-focused, step-by-step... View Details

Keywords: Bob Binstock

01 Oct 2002
News

Amy S. Langer

knows the subject all too well: Langer herself is a breast cancer survivor whose own bout with the disease seventeen years ago led her to leave a successful career at Lehman Brothers to fight cancer on behalf of other women, including those with limited educational... View Details

23 Apr 2018
News

Sowing the Seeds of Leadership

Foods Market regularly stocks EARTH’s bananas, dried fruits, and cobranded coffee. Outreach and Impact In his current role, Condo spends about half of his time on the road,... View Details

Keywords: Deborah Blagg

01 Dec 1999
News

The Way You See It

management methods in American business," finished fourth, followed by IBM's Thomas J. Watson, whose "computers enabled the automation of well-informed decision-making, allowing business and the work force to migrate from manual labor in... View Details

Keywords: Garry Emmons. Data collection by Ericka Webb.

01 Jan 2004
News

Barbara Hackman Franklin, MBA 1964

years. "President Bush felt strongly about normalizing relations with China and opening that market to American business," says Franklin. "My mission to Beijing to reconvene the Joint Commission was a... View Details

08 May 2019
News

Lessons from the Ashes

subscriptions. So it was doing well, but there’d been friction within the family, as there often is in family businesses, over the last few decades. Kind of towards the end of my time at HBS, my dad died in January '87. And the stock... View Details

01 Sep 2003
News

Patrick Moreton

An expert on competition in telecommunications and new technologies, Patrick S. Moreton (MBA ’91) takes the long view. Despite congressional efforts to tighten controls over media ownership and the current... View Details

Keywords: Garry Emmons; Telecommunications; Information

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

coincided with both the rise of the home computer, marketed mainly as a toy for boys, and the rise of the male tech geek. This stereotype of a so-called brogrammer played an important role in the development... View Details

Keywords: April White

01 Jun 1996
News

New Releases

economy as a whole. The authors, who include HBS professor Dorothy Leonard-Barton and Rosenbloom, explore new ideas for linking research with commercial markets and identify... View Details

28 May 2019
News

Ask the Expert: In Security

credit card companies have become much better at shutting that down quickly.” Now hackers look for personally identifiable information—think birthdays, social security numbers, and addresses—that they can sell on the underground View Details

Keywords: Jen McFarland Flint; cybersecurity

12 Nov 2019
News

Seismic Shift

years ago that the approach to inclusion in business was flawed. As a former marketing expert and growth strategist who helped clients find new business opportunities—largely in nonwhite, affluent... View Details

Keywords: Maureen Harmon

08 Sep 2016
News

How We Make It Work

Guillaume and Wendy Perben (MBA 2002) Children: Jasmine (6); Julien (4) Wendy’s marketing career has involved travel all over the world. Now based in Switzerland, she and her... View Details

01 Apr 1997
News

HBS Conferences Explore Range of Issues

AASU Holds 25th Annual Conference "Our Silver Past and Golden Future" was the theme of the 25th annual Career/Alumni Conference of the HBS African-American Student Union (AASU), held January 30 to February 2 at HBS View Details

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