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      • Faculty Publications  (38,089)
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      • February 2023
      • Teaching Note

      Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category

      By: Ayelet Israeli and Anne V. Wilson
      Teaching Note for HBS Case No. 523-021. View Details
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      Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category." Harvard Business School Teaching Note 523-088, February 2023.
      • February 2023
      • Teaching Note

      Bear to Bull? An Analyst’s Journey with Netflix

      By: Aiyesha Dey and Joseph Pacelli
      Teaching Note for HBS Case No. 123-001. Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber... View Details
      Keywords: Equity; Analysis; Stock Shares
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      Dey, Aiyesha, and Joseph Pacelli. "Bear to Bull? An Analyst’s Journey with Netflix." Harvard Business School Teaching Note 123-072, February 2023.
      • February 2023
      • Teaching Note

      China's Management of COVID-19: People’s War or Chernobyl Moment? (A)

      By: Meg Rithmire
      Teaching Note for HBS Case No. 720-035. View Details
      Keywords: China; Coronavirus; Coronavirus Pandemic; China
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      Rithmire, Meg. "China's Management of COVID-19: People’s War or Chernobyl Moment? (A)." Harvard Business School Teaching Note 723-377, February 2023.
      • February 2023
      • Module Note

      Managing Mistakes

      By: Joshua Schwartzstein
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      Schwartzstein, Joshua. "Managing Mistakes." Harvard Business School Module Note 923-035, February 2023.
      • February 2023
      • Case

      Master Kong: Growing the Instant Noodles Market in China

      By: Forest Reinhardt and Shu Lin
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      Reinhardt, Forest, and Shu Lin. "Master Kong: Growing the Instant Noodles Market in China." Harvard Business School Case 723-021, February 2023.
      • 2023
      • Working Paper

      Sending Signals: Strategic Displays of Warmth and Competence

      By: Bushra S. Guenoun and Julian J. Zlatev
      Using a combination of exploratory and confirmatory approaches, this research examines how people signal important information about themselves to others. We first train machine learning models to assess the use of warmth and competence impression management... View Details
      Keywords: AI and Machine Learning; Personal Characteristics; Perception; Interpersonal Communication
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      Guenoun, Bushra S., and Julian J. Zlatev. "Sending Signals: Strategic Displays of Warmth and Competence." Harvard Business School Working Paper, No. 23-051, February 2023.
      • February 2023
      • Case

      Success Academy Charter Schools

      By: Robin Greenwood, Joshua D. Coval, Denise Han, Ruth Page and Dave Habeeb
      This stand-alone multimedia case follows the story of Eva Moskowitz and Success Academy, a network of high-performing charter schools in New York City. As a New York City councilor between 1999 and 2006, Moskowitz became frustrated over the inertia and dysfunction in... View Details
      Keywords: Business and Government Relations; Performance Effectiveness; Equality and Inequality; Private Sector; Education Industry; New York (city, NY)
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      Greenwood, Robin, Joshua D. Coval, Denise Han, Ruth Page, and Dave Habeeb. "Success Academy Charter Schools." Harvard Business School Multimedia/Video Case 222-707, February 2023.
      • February 2023
      • Teaching Note

      Success Academy Charter Schools

      By: Robin Greenwood, Joshua Coval and Denise Han
      Teaching Note for HBS Case No. 222-707. View Details
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      Greenwood, Robin, Joshua Coval, and Denise Han. "Success Academy Charter Schools." Harvard Business School Teaching Note 222-060, February 2023.
      • February 2023
      • Supplement

      The Swatch Group (B): Omega X Swatch

      By: Rohit Deshpandé and Daniela Beyersdorfer
      In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega’s most legendary watches. The launch created a frenzy among watch fans worldwide, with... View Details
      Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Product Launch; Product Positioning; Europe; Switzerland
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      Deshpandé, Rohit, and Daniela Beyersdorfer. "The Swatch Group (B): Omega X Swatch." Harvard Business School Supplement 523-077, February 2023.
      • February 2023
      • Teaching Note

      Ginkgo Bioworks vs. Scorpion Capital: The Debate over Related-Party Revenues

      By: Aiyesha Dey, Jonas Heese and Suraj Srinivasan
      Teaching Note for HBS Case No. 123-037. View Details
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      Dey, Aiyesha, Jonas Heese, and Suraj Srinivasan. "Ginkgo Bioworks vs. Scorpion Capital: The Debate over Related-Party Revenues." Harvard Business School Teaching Note 123-071, February 2023.
      • February 2023
      • Teaching Note

      Brazil: Land of the Future?

      By: Sophus A. Reinert
      Teaching Note for HBS Case No. 521-013. View Details
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      Reinert, Sophus A. "Brazil: Land of the Future?" Harvard Business School Teaching Note 723-047, February 2023.
      • February 2023 (Revised July 2023)
      • Case

      Moleskine Foundation: Can Creativity Change the World?

      By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick
      The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own... View Details
      Keywords: Nonprofit Organizations; Social Enterprise; Leadership; Identity; Strategy; Education Industry; Italy; Africa; Europe; United States
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      Raffaelli, Ryan, Alexandra C. Feldberg, and Sarah Gulick. "Moleskine Foundation: Can Creativity Change the World?" Harvard Business School Case 423-043, February 2023. (Revised July 2023.)
      • February 2023
      • Case

      Ransomware Attack at Springhill Medical Center

      By: Suraj Srinivasan and Li-Kuan (Jason) Ni
      In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details
      Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; United States; Alabama
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      Srinivasan, Suraj, and Li-Kuan (Jason) Ni. "Ransomware Attack at Springhill Medical Center." Harvard Business School Case 123-065, February 2023.
      • February 2023 (Revised March 2023)
      • Case

      The LPGA’s Long Drive Toward Gender Equity

      By: Boris Groysberg and Alexis Lefort
      This case provides a history of the Ladies Professional Golf Association (LPGA) and examines the reasons for the gender pay gap in professional sports. The case protagonist, the commissioner of the LPGA, wrestles with the opportunities and challenges the LPGA currently... View Details
      Keywords: Decision Making; Gender; Growth and Development Strategy; Mission and Purpose; Sports Industry; United States
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      Groysberg, Boris, and Alexis Lefort. "The LPGA’s Long Drive Toward Gender Equity." Harvard Business School Case 423-037, February 2023. (Revised March 2023.)
      • February 2023
      • Supplement

      'A Win for the Planet'? The Return of Lula

      By: Sophus A. Reinert
      Supplement to 521-013, "Brazil: Land of the Future." View Details
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      Reinert, Sophus A. "'A Win for the Planet'? The Return of Lula." Harvard Business School Supplement 723-045, February 2023.
      • 2023
      • Working Paper

      Change We Can’t Believe In: Distrust of Political Converts

      By: Julian J. Zlatev, Amos Schurr and Nir Halevy
      We propose and test three hypotheses regarding how people respond to political converts— individuals who switch their voting from one political party to another. Across two experiments, using behavioral and attitudinal measures of trust in two different countries, we... View Details
      Keywords: Political Elections; Behavior; Attitudes; Trust
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      Zlatev, Julian J., Amos Schurr, and Nir Halevy. "Change We Can’t Believe In: Distrust of Political Converts." Harvard Business School Working Paper, No. 23-049, February 2023.
      • February 2023
      • Case

      SIMmersion: Simulating Crucial Conversations

      By: Alison Wood Brooks, Julian Zlatev and F Katelynn Boland
      This case introduces readers to SIMmersion, a company founded in 2002 that creates and sells training programs to firms, government agencies, educational institutions, and individuals (B2B and B2C). Their training programs are built around simulations (“sims”) that... View Details
      Keywords: Decision Making; Interpersonal Communication; Training
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      Brooks, Alison Wood, Julian Zlatev, and F Katelynn Boland. "SIMmersion: Simulating Crucial Conversations." Harvard Business School Case 923-040, February 2023.
      • February 2023 (Revised September 2024)
      • Case

      'The Hope of the World': Cobalt Mining in the Democratic Republic of Congo (DRC)

      By: Sophus A. Reinert, Nathaniel Houghton, Quinn Lewis and Andrew Schwab
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      Reinert, Sophus A., Nathaniel Houghton, Quinn Lewis, and Andrew Schwab. "'The Hope of the World': Cobalt Mining in the Democratic Republic of Congo (DRC)." Harvard Business School Case 723-042, February 2023. (Revised September 2024.)
      • February 2023
      • Case

      Roblox: Virtual Commerce in the Metaverse

      By: Ayelet Israeli and Nicole Tempest Keller
      In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details
      Keywords: Entertainment; Games, Gaming, and Gambling; Market Design; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Business Strategy; Economics; Economy; Economic Systems; Advertising; Advertising Campaigns; Digital Platforms; Markets; Price; Innovation and Management; Entertainment and Recreation Industry; Video Game Industry; Technology Industry; United States; California; North America; South America; Asia; Europe
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      Israeli, Ayelet, and Nicole Tempest Keller. "Roblox: Virtual Commerce in the Metaverse." Harvard Business School Case 523-028, February 2023.
      • February 2023
      • Teaching Note

      The Dutch East India Company (VOC)

      By: Sophus A. Reinert and Robert Fredona
      Teaching Note for HBS Case No.723-002. View Details
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      Reinert, Sophus A., and Robert Fredona. "The Dutch East India Company (VOC)." Harvard Business School Teaching Note 723-040, February 2023.
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