Publications

Publications

Filter Results: (4,058) Arrow Down
Filter Results: (4,058) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 137 of 4,058 Results →
  • Fast Answer

Entrepreneurial Marketing

href="http://www.library.hbs.edu/go/buscomplete.html" target="_blank">Business Source Complete: includes scholarly and trade journals relating to sales and marketing strategies. Business Source Complete contains full text of Harvard... View Details
  • 06 Aug 2001
  • Research & Ideas

Go Global—or No? Can You Make the Case?

your comments published in an upcoming issue of HBS Working Knowledge—it will cost you $6.00 to download the full story from HBR. See details below. For two years, U.S.-based DataClear has all but had a stranglehold on the data analysis market. View Details
Keywords: by Walter Kuemmerle
  • 01 Dec 2016
  • News

Carving a Niche

(His long-term plan puts Faction brand sales somewhere in the middle of that first band of revenues.) User experience plays a key role in differentiating Faction’s product, with communication feeding directly into product design and... View Details
Keywords: Julia Hanna

    Dorothy Shaver

    Joining the firm in 1924, Shaver instituted a number of highly successful changes before becoming the head of L&T. Among her best ideas were the founding of the Lord & Taylor Design Awards and the creation of a special department for teenagers. Under her... View Details
    Keywords: Retail

      Daniel F. Gerber

      Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with sales of $278 billion. Gerber... View Details
      Keywords: Food & Tobacco
      • 01 Dec 2013
      • News

      Double Vision

      novice, peppering a Best Buy sales associate with a series of rapid-fire product questions, including "What's LTE—is it contagious?" AD TYPE: Product focus. This is also an attempt to move viewers to act, but sans the heavy sell. "Instead... View Details
      Keywords: Arts, Entertainment
      • April 2008
      • Teaching Note

      Campbell and Bailyn's Boston Office: Managing The Reorganization (Brief Case)

      Teaching Note for (2182) View Details
      Keywords: Organizational Behavior; Fixed Costs; Group Dynamics; Human Resource Management; Compensation; Matrix Organization; Leading Teams; Leadership; Change Management; Organizational Design; Groups and Teams; Compensation and Benefits; Sales
      Related
      • December 1993 (Revised November 1995)
      • Case

      Wetherill Associates, Inc.

      By: Lynn S. Paine
      Top managers of Wetherill Associates, Inc., a small, privately held distributor of electrical parts to the automotive aftermarket, are considering whether to modify the company's compensation system for its salesforce. The management wants a compensation system that... View Details
      Keywords: Ethics; Business or Company Management; Organizational Structure; Compensation and Benefits; Salesforce Management
      Related

        E. Gifford Upjohn

        Upjohn played an instrumental role in supporting legislation requiring pharmaceutical companies to prove a drug’s effectiveness in clinical trials prior to its general release. A physician by training, Upjohn established the Medical Division of the company in 1937.... View Details
        Keywords: Healthcare

          Norton W. Simon

          Capitalizing on his talents at restructuring, Simon gained control of Hunt Foods by force, accumulating shares in the company with proceeds earned from selling his previous enterprise, Val Vita Foods, to Hunt in 1942. At Hunt, Simon instituted extensive modernization... View Details
          Keywords: Food & Tobacco

            Charles M. Pigott

            Pigott was instrumental in leading the growth of his family’s business, Pacific Car & Foundry. Sales of heavy trucks under the Peterbilt and Kenworth names increased from $320 million to $4.3 billion. Part of that growth was generated... View Details
            Keywords: Automotive & Aerospace

              Alfred B. Dick

              & Company evolved into an international company with 1,700 workers, branches in practically every major U.S. city, and sales agents throughout the world. View Details
              Keywords: Fabricated Goods

                Joseph F. Cullman III

                Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing... View Details
                Keywords: Food & Tobacco

                  James W. Cannon

                  In 1898, Cannon’s mill produced the first cotton towel ever finished in the South. About 1906, Cannon built Kannapolis, the largest unincorporated town in the world, as a mill town that included schools, churches, and parks. Upon his death in 1921, Cannon had grown... View Details
                  Keywords: Fabric & Apparel
                  • 22 Feb 2022
                  • Research & Ideas

                  When Will the Hot Housing Market Finally Start to Cool?

                  The United States housing market is tight and expensive and shows no signs of easing. Existing home sales hit a 15-year high in 2021, with 6.12 million sold, a jump of 8.5 percent, according to the National Association of Realtors. Median... View Details
                  Keywords: by Christine Pazzanese, Harvard Gazette

                    Fowler McCormick

                    Under McCormick’s leadership, International Harvester became the American industry’s leading farm equipment producer, doubling sales by 1947. He was also known for creating and maintaining stable relationships with employees. View Details
                    Keywords: Agriculture & Mining
                    • August 2011
                    • Supplement

                    John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11

                    By: David Garvin
                    In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details
                    Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Sales; Environmental Sustainability; Business Strategy; Web Sites; Publishing Industry; Washington (state, US)
                    Related
                    • 25 Aug 2022
                    • News

                    Case Study: Sound Check

                    Hoffman-Senn. The founders have questions about a leap like this: How would they adapt to the sales cycles? How or when would larger clients affect their staffing structure and self-service platform? Are these worries even warranted?... View Details
                    Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
                    • 26 Mar 2019
                    • First Look

                    New Research and Ideas, March 26, 2019

                    required that they act rapidly. However, they had divergent views on the path forward. Should they stay the course and focus on their core competencies, or should they rethink their approach to sales and drive profitability via spot... View Details
                    Keywords: Dina Gerdeman

                      Beatrice F. Auerbach

                      In 1938, when Auerbach became president of G. Fox & Company, it is almost certain that she was the only female president of a major department store in the U.S. Auerbach was a pioneer in a number of fair employment practices, including the five-day workweek. In the... View Details
                      Keywords: Retail