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- All HBS Web
(2,953)
- People (1)
- News (658)
- Research (1,851)
- Events (9)
- Multimedia (6)
- Faculty Publications (1,232)
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
to as high as, in some cases, millions of dollars. Khaire and Wadhwani describe their work in "Changing Landscapes: The Construction of Meaning and Value in a New Market Category—Modern Indian Art," which is scheduled to be View Details
Keywords: by Sean Silverthorne
- 02 May 2018
- Blog Post
Should Companies Disclose Employee Compensation?
extend? What do you think? References: Adam Bryant, He’s Not Bill Gates, or Fred Astaire, The New York Times, February 14, 2010, p. B2. Ray Dalio, Principles: Life and Work, (New York: Simon & Schuster, 2017) This post was originally View Details
Keywords: All Industries
- August 2021
- Case
Orchadio's First Two Split Experiments
By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Information Technology Industry
Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
- 14 Mar 2019
- News
The Merchant of Osaka
government is building on communitybased care models across the country—as are foreign governments, from Myanmar to Saudi Arabia. Oishi is an unlikely hero for the country’s health care crisis: a marketing expert pushing to enact sweeping change across an View Details
Keywords: Health, Social Assistance
- February 2017
- Case
BlaBlaCar: The Road Ahead...
By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Transportation Industry; Transportation Industry; France; Europe
Lakhani, Karim R., Arun Sundararajan, Emilie Billaud, and Caroline Caltagirone. "BlaBlaCar: The Road Ahead..." Harvard Business School Case 617-050, February 2017.
- Article
The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Retail Industry; United States
Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
adversarialism, relationships in place of transactions. They want to take their lives in their own hands and they are willing to pay for what we call the deep support that will enable them to do so. These new markets for deep support are an important force in the shift... View Details
Keywords: by Martha Lagace
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five... View Details
Keywords: by Sarah Jane Gilbert
- 01 Sep 2020
- News
Alumni and Faculty Books for September 2020
human competition—and even the future of humanity itself. Featuring select interviews from the biggest names in the industry, The Book of Esports weaves tales of trust, betrayal, and superhuman reflexes into predictive frameworks, explaining exactly why the View Details
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
Goals Challenges Traditional Organizational Designs By: Battilana, Julie, Michael Fuerstein, and Michael Lee Abstract—For an extended period during the first half of the 20th century, industrial democracy was a vibrant movement, with... View Details
Keywords: Carmen Nobel
- 18 Aug 2009
- First Look
First Look: August 18
Start-up's Midlife Crisis: 99Sushe.com Harvard Business School Case 309-060 Now into their third year at the helm of an Internet start-up in China, Ken Pao and Bill Li were managing a totally different company (with a new name) from the... View Details
Keywords: Martha Lagace
- 01 Dec 2015
- News
Golden State of Mind
commit to any single venture. “In my heart, I knew that I had to spread myself around a little bit more,” he recalls. The venture capital industry made that possible. In those first few years, he bummed an office from Technology Venture... View Details
Keywords: Julia Hanna
- 26 Feb 2019
- Blog Post
Forget Cash. Here Are Better Ways to Motivate Employees
types of work Cash rewards are best suited as a motivator for work that is measured quantitatively, Whillans says. Many studies of the service and sales industries show that cash rewards lead to increased sales and improved customer... View Details
Keywords: All Industries
- January 2018
- Case
Scaling Swagbucks (A)
By: Jeffrey F. Rayport and Matthew G. Preble
In early 2014, Chuck Davis (HBS '86) has joined Swagbucks as its first professional CEO to scale a successful and profitable brand promotion and consumer research business. Davis came into the job while serving as a venture partner at TCV, a growth stage VC firm,... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Web Services Industry
Rayport, Jeffrey F., and Matthew G. Preble. "Scaling Swagbucks (A)." Harvard Business School Case 818-070, January 2018.
- 01 Sep 2012
- News
Rebel with a Cause
As a junior Episcopal minister, Bob Massie (DBA 1989) infuriated church leaders by revealing to his congregation that its $9 million endowment was secretly invested in a number of unchurchly entities, including military contractors, casinos, and countries led by... View Details
- 09 Sep 2024
- News
Basket Chase
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. On this episode, we’re featuring an excerpt from a new HBS podcast called Think Big, Buy Small. The show is hosted by Professors Richard Ruback and Royce Yudkoff... View Details
- 01 Jun 2008
- News
The Prophet of Start-Ups
the VC community to see itself as a real industry.” The venture capital industry began to take shape after World War II on the northeastern seaboard when in 1946 Doriot became president of the first public venture capital firm:... View Details
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
business unit structures in management thinking, except that healthcare is still stuck in the functional model. These forms of competition and organization have also been institutionalized in medical education and in physician... View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
labor between innovative new entrants and industry incumbents, endowed with complementary assets, is common in many industries. Such settings are distinct because new entrants have the additional option to sell their innovation in a... View Details
Keywords: Dina Gerdeman