Power Tools Industry - Publications - Faculty & Research

17 Jul 2017
Op-Ed

Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up

to the reality that race issues in major metropolitan cities had to be addressed. The third instance came in the 1990s when global opportunities arose for US-based companies to lead their respective industries through a sustained period... View Details

Keywords: by Bill George

09 Apr 2024
Blog Post

IFC India: JSW Steel

across the country. This January, we had the good fortune to travel to India for one of Harvard Business School’s Immersive Field Courses (IFCs), focusing on “Decarbonizing while Developing.” It was a unique opportunity to understand how View Details

Web

WesTrek 2025: Exploring the future of tech in Silicon Valley - Recruiting

launched in 1996, WesTrek has connected generations of students with alumni and industry leaders across the Bay Area. WesTrek 2025 raised the bar by bringing together over 80 students for an action-packed dive into venture capital,... View Details

01 Oct 1996
News

Leading In a New Era

industry during the previous decade, the company posted its first losses ever, and for the last five years, American has strived to trim some of its excess growth. Donald Carty, American's president since March 1995, says that dealing... View Details

Keywords: Nancy O. Perry

18 Dec 2007
First Look

First Look: December 18, 2007

way central banks can analyze and manage the financial risks of a national economy. It is based on the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of individual banks by managers, investors, and... View Details

Keywords: Martha Lagace

Web

A Marketing Revolution - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the necessary pre-conditions for advertising to play a very View Details

01 Dec 2007
News

Where Are the Innovators in Health Care?

brilliant, effective innovators have forced sluggish U.S. industries to become more productive. Sam Walton’s exquisitely detailed supply chain management, coupled with his daring decision to locate Wal-Marts in rural areas, kick-started... View Details

Keywords: Regina E. Herzlinger; Health, Social Assistance; Management

01 Dec 2015
News

Faculty Q&A: The Price Is Right

What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details

Keywords: Julia Hanna

01 Jan 2008
News

Meg Whitman, MBA 1979

she picked up customer expertise at P&G and later at Disney, where she ran the Consumer Products Division. As a VP at Bain & Company, she gained industry experience that she later applied as head of the Children’s Group at Stride Rite and... View Details

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

explore interactions between private business and public health, and demonstrate how consumers can create better and less expensive care for themselves. Book Excerpt: Consumer Power in Shaping Public Health Healthcare and education are... View Details

Keywords: by John A. Quelch; Health

September 2013
Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry

Citation

Read Now

20 Sep 2016
First Look

September 20, 2016

in press More Than Managing: The Relentless Pursuit of Effective Jewish Leadership Nudging as a Tool for Leaders By: Bazerman, Max Abstract—Jewish organizational life is inundated with publications on organizational change and effective... View Details

Keywords: Sean Silverthorne

26 Apr 2011
Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

or relax. There are also important environmental benefits—no local emissions, flexible power sources, and reduced energy consumption thanks to lightweight vehicles and automated guidance to prevent unnecessary starts and stops. All this... View Details

Keywords: by Staff; Energy; Utilities

02 Nov 2020
News

The First Five Years: Julianne White (MBA 2017)

a timber farm. Many of my family members also worked in industries tied to food and agriculture. This background led me to study food and resource economics as an undergraduate, a field of study with a very high likelihood of landing... View Details

09 Aug 2024
Blog Post

Addressing Inequities in Education: Social Enterprise Summer Fellow Amal Tariq (MBA 2025)

your MBA skillset prepared you to be successful in this role? The HBS MBA program has given me essential tools to tackle complex and broad problems. It taught me how to deconstruct large problems into manageable components and how to... View Details

01 Mar 2004
News

Toy Story

kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in the toy View Details

Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

the Discovery Room, where youngsters can touch a snake skin, model a Japanese kimono, or pet a ten-foot-tall stuffed polar bear. "This museum can be a powerful tool to keep kids interested in science," NMNH... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

26 Jun 2012
First Look

First Look: June 26

facilitating social comparison among agents. Overall, the findings demonstrate the power of non-financial rewards to motivate agents in settings where there are limits to the use of financial incentives. Download the paper:... View Details