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Show Results For
- All HBS Web
(3,766)
- People (16)
- News (860)
- Research (2,230)
- Events (8)
- Multimedia (11)
- Faculty Publications (1,252)
- 17 Jul 2017
- Op-Ed
Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up
to the reality that race issues in major metropolitan cities had to be addressed. The third instance came in the 1990s when global opportunities arose for US-based companies to lead their respective industries through a sustained period... View Details
Keywords: by Bill George
- 09 Apr 2024
- Blog Post
IFC India: JSW Steel
across the country. This January, we had the good fortune to travel to India for one of Harvard Business School’s Immersive Field Courses (IFCs), focusing on “Decarbonizing while Developing.” It was a unique opportunity to understand how View Details
- Web
WesTrek 2025: Exploring the future of tech in Silicon Valley - Recruiting
launched in 1996, WesTrek has connected generations of students with alumni and industry leaders across the Bay Area. WesTrek 2025 raised the bar by bringing together over 80 students for an action-packed dive into venture capital,... View Details
- 01 Oct 1996
- News
Leading In a New Era
industry during the previous decade, the company posted its first losses ever, and for the last five years, American has strived to trim some of its excess growth. Donald Carty, American's president since March 1995, says that dealing... View Details
Keywords: Nancy O. Perry
- 18 Dec 2007
- First Look
First Look: December 18, 2007
way central banks can analyze and manage the financial risks of a national economy. It is based on the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of individual banks by managers, investors, and... View Details
Keywords: Martha Lagace
- Web
A Marketing Revolution - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the necessary pre-conditions for advertising to play a very View Details
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
brilliant, effective innovators have forced sluggish U.S. industries to become more productive. Sam Walton’s exquisitely detailed supply chain management, coupled with his daring decision to locate Wal-Marts in rural areas, kick-started... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details
Keywords: Julia Hanna
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
she picked up customer expertise at P&G and later at Disney, where she ran the Consumer Products Division. As a VP at Bain & Company, she gained industry experience that she later applied as head of the Children’s Group at Stride Rite and... View Details
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
explore interactions between private business and public health, and demonstrate how consumers can create better and less expensive care for themselves. Book Excerpt: Consumer Power in Shaping Public Health Healthcare and education are... View Details
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 20 Sep 2016
- First Look
September 20, 2016
in press More Than Managing: The Relentless Pursuit of Effective Jewish Leadership Nudging as a Tool for Leaders By: Bazerman, Max Abstract—Jewish organizational life is inundated with publications on organizational change and effective... View Details
Keywords: Sean Silverthorne
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
or relax. There are also important environmental benefits—no local emissions, flexible power sources, and reduced energy consumption thanks to lightweight vehicles and automated guidance to prevent unnecessary starts and stops. All this... View Details
- 02 Nov 2020
- News
The First Five Years: Julianne White (MBA 2017)
a timber farm. Many of my family members also worked in industries tied to food and agriculture. This background led me to study food and resource economics as an undergraduate, a field of study with a very high likelihood of landing... View Details
- 09 Aug 2024
- Blog Post
Addressing Inequities in Education: Social Enterprise Summer Fellow Amal Tariq (MBA 2025)
your MBA skillset prepared you to be successful in this role? The HBS MBA program has given me essential tools to tackle complex and broad problems. It taught me how to deconstruct large problems into manageable components and how to... View Details
- 01 Mar 2004
- News
Toy Story
kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in the toy View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
the Discovery Room, where youngsters can touch a snake skin, model a Japanese kimono, or pet a ten-foot-tall stuffed polar bear. "This museum can be a powerful tool to keep kids interested in science," NMNH... View Details
- 26 Jun 2012
- First Look
First Look: June 26
facilitating social comparison among agents. Overall, the findings demonstrate the power of non-financial rewards to motivate agents in settings where there are limits to the use of financial incentives. Download the paper:... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- News
Professor, Historian, and Storyteller
encompasses the birth of the consumer society, the shift away from an industrial economy, and the decline of the social contract between companies and workers. So the Times articles were chosen — from a huge array of possibilities — to... View Details
- 23 Mar 2021
- Book
Succeeding in the New Work-from-Anywhere World
but once we have a framework, we will not suffer that exhaustion again. Depending on the work you need to do, you need to think about what digital tools to use. Do you need to be on video or could you talk on the phone even if it’s... View Details
Keywords: by Michael Blanding