Publications

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July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States

Research Summary

Markets and Market Design

The topic on which I currently spend the most of my research energy is the study of strategic interaction and reputation systems on eBay and similar markets from an applied, market design perspective. The rise of the Internet allowed a whole new generation of markets... View Details

December 2011
Article

Do Powerful Politicians Cause Corporate Downsizing?

By: Lauren Cohen, Joshua Coval and Christopher J. Malloy

This paper employs a new empirical approach for identifying the impact of government spending on the private sector. Our key innovation is to use changes in congressional committee chairmanship as a source of exogenous variation in state-level federal expenditures. In... View Details

Keywords: Spending; Private Sector; Taxation; Innovation and Invention; Interest Rates; Business and Government Relations; Investment; Employment; Power and Influence

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July 2010 (Revised December 2010)
Case

Beohemija's Duel

By: Das Narayandas and Kerry Herman

Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details

Keywords: Investment; Growth and Development; Innovation Strategy; Management Teams; Marketing; Product Launch; Competition; Consumer Products Industry

March 1998 (Revised July 1998)
Case

Boston Duck Tours,1996: Has Boston Gone Quackers?

By: Myra M. Hart and Stephanie Dodson

While on vacation in Memphis, former investment manager Andy Wilson discovers a unique "tour bus" that travels over land and through water. He decides to transplant the concept to Boston and to add both historical and theatrical features to the amphibious tour. As he... View Details

Keywords: Opportunities; Creativity; Entrepreneurship; Financing and Loans; Problems and Challenges; Business Startups; Tourism Industry; Tennessee; Boston

This paper employs a new empirical approach for identifying the impact of government spending on the private sector. Our key innovation is to use changes in congressional committee chairmanship as a source of exogenous variation in state-level federal xpenditures. In... View Details

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

The central, most telling question to ask a leader is, whom do you serve? Some leaders will tell you, using a popular descriptor, that they aspire to be "servant leaders." The question still remains, however, a servant to whom:... View Details

Keywords: by Mitch Maidique

March 2015
Article

Inside the “Black Box” of Sell-Side Financial Analysts

By: Lawrence D. Brown, Andrew C. Call, Michael B. Clement and Nathan Y. Sharp

Our objective is to penetrate the “black box” of sell-side financial analysts by providing new insights into the inputs analysts use and the incentives they face. We survey 365 analysts and conduct 18 follow-up interviews covering a wide range of topics, including the... View Details

Keywords: Knowledge Use and Leverage; Investment; Analysis; Forecasting and Prediction; Stocks; Financial Services Industry

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05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

driven economy, suggests new research from Harvard Business School, and managers who can collaborate—not just supervise and discipline—are reaping the rewards. To support more autonomous, creative workers, organizations want managers to... View Details

Keywords: by Ben Rand

2016
Working Paper

Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests

By: Pavel Kireyev

Contests are a popular mechanism for the procurement of innovation. In marketing, design, and other creative industries, firms use freelance marketplaces to organize contests and obtain high-quality ideas for ads, new products, and even business strategies from... View Details

Keywords: Idea Generation; Crowdsourcing; Contest Design; Structural Estimation; Motivation and Incentives; Competition; Innovation and Invention

SSRN

Read Now

28 Apr 2020
News

The business of saving the world

28 Mar 2018
News

Wharton Business Radio with Tsedal Neeley

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

killed off or severely crippled many local papers. . So few local reporters are sent to Washington, DC, according to Mele, that almost half of US senators will never be asked a question by a home-town reporter while the Senate is in... View Details

Keywords: by Jen Deaderick; Journalism & News; Journalism & News

Program

Managing Health Care Delivery

your organization's performance Identify and address gaps in your health care delivery organization Evaluate and create flexible strategies for ensuring more effective care Respond to new market forces, payment models, and consumer... View Details

Keywords: Health Care; Health Care

Program

Family Office Wealth Management—Virtual

mid-career professionals who face new investments or major life decisions. In this virtual program, you will gain an in-depth understanding of best practices in family wealth management; explore the governance, structure, and investment... View Details

January 2020
Case

Lunchclub: Algorithmic Networking

By: Scott Duke Kominers and George Gonzalez

Algorithmic networking startup Lunchclub coordinates in-person meetings between professionals who would have been unlikely to meet. The company faces marketplace design, growth, and monetization challenges: The executive team has to refine Lunchclub's marketplace... View Details

Keywords: Monetization Strategy; Networking; Business Startups; Marketplace Matching; Market Design; Growth and Development Strategy; Information Industry