Publications

January 2008 (Revised March 2008)
Case

Mayhem on Madison (A)

By: A. Eugene Kohn and David Lane

In his first project, an aspiring property developer negotiates the development rights above a one-story bank branch in Manhattan's tony Carnegie Hill. Community resistance erupted immediately, spearheaded by celebrity and socialite residents. Facing rejection of his... View Details

Keywords: Buildings and Facilities; Development Economics; Business and Community Relations; Conflict and Resolution; Urban Development; Real Estate Industry; New York (city, NY)

Find at Harvard

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America

November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

June 1998 (Revised August 2001)
Case

Wells Fargo Online Financial Services (A)

By: Robert S. Kaplan and Nicole Tempest

Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details

Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Financial Services Industry

August 2018 (Revised August 2019)
Case

Oscar Health Insurance: What Lies Ahead for a Unicorn Insurance Entrant?

By: Leemore Dafny and Victoria Marone

Keywords: Oscar Insurance; Fintech; US Health Care; Affordable Care Act (ACA); Health Insurance Marketplaces; Insurer Competition; Provider Consolidation; Market Entry; Health Care and Treatment; Entrepreneurship; Market Entry and Exit; Negotiation; Growth Management; Health Industry; Insurance Industry; New York (state, US); New Jersey

22 Feb 2016
News

Every Company Needs a Growth Manager

William R. Kerr

William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details

Keywords: communications; computer; consulting; high technology; information technology industry; management consulting; manufacturing; telecommunications; venture capital industry

23 Mar 2018
Working Paper Summaries

Experience Markets: An Application to Outsourcing and Hiring

Keywords: by Christopher T. Stanton and Catherine Thomas

March 2023
Case

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

By: Linda A. Hill and Emily Tedards

In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details

Keywords: Innovation Leadership; Innovation Strategy; Organizational Design; Technology Industry; Advertising Industry; Information Technology Industry; United States

December 1994 (Revised January 1995)
Case

Zoll Medical Corporation (A)

When is a product ready for the market? In this case, engineers present a prototype medical device product to the CEO for approval. The product, developed under a tight deadline, is essentially identical to the main competitor's product, but that competitor is... View Details

Keywords: Innovation and Management; Product Development; Medical Devices and Supplies Industry

October 2009 (Revised July 2010)
Case

Roshan: Light at the end of the tunnel in Afghanistan

By: Herman B. Leonard and Qahir Dhanani

Roshan is a highly successful telecommunications company founded by the Aga Khan fund for economic development in Afghanistan during an ongoing civil conflict. Company leaders must now decide financial and market strategy for the next phase of development of the... View Details

Keywords: Developing Countries and Economies; Financial Strategy; Growth and Development Strategy; Marketing Strategy; Corporate Social Responsibility and Impact; War; Telecommunications Industry; Afghanistan

Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government

January 2005 (Revised April 2005)
Case

Wal-Mart, 2005

By: David B. Yoffie and Barbara Mack

Wal-Mart has been expanding, both domestically and internationally. Covers recent developments at Wal-Mart, including new stores, new store formats, and international expansion. View Details

Keywords: Globalized Firms and Management; Competition; Expansion; Innovation and Invention; Retail Industry; United States

Aug 02 2018
Testimonial

Opening Your Mind to Diverse Perspectives

March 2006 (Revised June 2010)
Case

Eldeco: Playing in the Big League

By: Arthur I Segel, Nicolas P. Retsinas and Siddarth Yog

In 2001, Pankaj Bajaj is considering whether to go forward with a residential development outside New Delhi. Facing an uncooperative local authority, he must determine how to evaluate the risks of proceeding against the potential loss of a golden opportunity to bring... View Details

Keywords: Developing Countries and Economies; Construction; Government and Politics; Risk Management; Emerging Markets; Business and Government Relations; Conflict and Resolution; Real Estate Industry; New Delhi

02 Jun 2021
News

HBS Announces Its 2021-2022 Blavatnik Fellows

Article

Divide and Conquer: Competing with Free Technology under Network Effects

By: Deishin Lee and Haim Mendelson

We study how a commercial firm competes with a free open source product. The market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its... View Details

Keywords: Profit; Product Launch; Network Effects; Open Source Distribution; Adoption; Competitive Strategy; Competitive Advantage

Find at Harvard

February 2018
Case

Vodafone: Managing Advanced Technologies and Artificial Intelligence

By: William R. Kerr and Emer Moloney

Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and artificial intelligence—CEO Vittorio Colao reflected on how he should change the... View Details

Keywords: Technological Innovation; Management; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Opportunities; Telecommunications Industry