Publications

November 2009 (Revised March 2013)
Case

PureCircle

By: David E. Bell and Aldo Sesia

In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details

Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States

Nov 2011
Case

The Big 3 Roar Back

June 2008
Case

Rackspace Hosting in Late 2000

By: James L. Heskett and W. Earl Sasser

The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. This short case was designed as the discussion igniter for a series of short video... View Details

Keywords: Customer Focus and Relationships; Finance; Management Teams; Service Operations; Customer Ownership; Strategy

June 2003
Case

Booker T. Washington High School

By: Rosabeth M. Kanter and Michelle Heskett

For over a decade, Principal Elsie Bailey has led a turnaround of this inner-city high school in Memphis. Although she's made progress, some problems have arisen for this "school of last resort" that deals with some of the more difficult student populations, and... View Details

Keywords: Secondary Education; Social Issues; Social Psychology; Policy; Problems and Challenges; Education Industry; Tennessee

12 Apr 2022
News

The Memo: Zelensky Battles to Hold World’s Attention as Chances of Long War Rise

28 Jun 2021
News

Building Psychological Safety in Learning Programs

06 May 2021
News

Cybersecurity: Don't Blame Employees—Make Them Feel like Part of the Solution

1:30 PM – 2:30 PM EST, 14 Nov 2019
Webinars: Career

Are You a High Potential?

What does it take to be a high potential today? You are expected to be both a value creator and a game changer. Are you preparing yourself to lead? Professor Linda Hill will share imperatives of leadership as well as examine what it takes to build your network and... View Details

October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia

Web

Actively Addressing Unconscious Bias in Recruiting - Recruiting

2025 Leadership with Purpose: Redefining Success and Impact with Satpal Singh (SELP—India 4, 2019) Satpal Singh 22 Jan 2025 Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991) Paige... View Details

February 2008 (Revised March 2008)
Case

Harvard Business School

By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop

In 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next... View Details

Keywords: Business Education; Cases; Leadership Development; Management; Management Skills; Organizational Change and Adaptation; Planning; Problems and Challenges; Segmentation; Education Industry

Keywords: by Thiemo Fetzer, Marc Witte, Lucas Hensel, Jon M. Jachimowicz, Johannes Haushofer, Andriy Ivchenko, Stefano Caria, Elena Reutskaja, Christopher Roth, Stefano Fiorin, Margarita Gomez, Gordon Kraft-Todd, Friedrich M. Goetz, and Erez Yoeli

Find at Harvard

John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services

Program

Rising Generation in the Family Enterprise

responsibility to society? This program focuses specifically on the choices facing the rising generation in the context of a successful family enterprise. Some members of the new generation will decide to pursue leadership roles in... View Details

19 May 2020
Working Paper Summaries

Global Behaviors and Perceptions at the Onset of the COVID-19 Pandemic

August 1999
Case

Rob Waldron at SCORE! Educational Centers

Describes Rob Waldron's actions upon assuming leadership of SCORE! Educational Centers, an after-school tutoring enterprise. Examines the issue of acquiring and growing a small, self-owned company into a professional organization. Focuses on the steps Waldron takes to... View Details

Keywords: Organizational Change and Adaptation; Education