Publications

May 2003
Case

International Federation of Red Cross and Red Crescent Societies

By: John A. Quelch

Didier Cherpitel, CEO of the International Federation of Red Cross and Red Crescent Societies (IFRC), is implementing a new strategy that will fundamentally change the role of its International Secretariat. The organization is in the early stages of implementing a best... View Details

Keywords: Globalized Firms and Management; Nonprofit Organizations; Brands and Branding

29 Jan 2015
Op-Ed

The Fall of Greece

election, the Athens stock market index is down by almost 20 percent and the bank index by 45 percent. Investors, which are so badly needed in order to restart the Greek economy, are fleeing the country expecting that the economy will get... View Details

Keywords: by George Serafeim

April 1993 (Revised June 1998)
Case

Time Inc.'s Entry into the Entertainment Industry (A)

Richard Munro, Time Inc.'s chairman and CEO, must respond to a hostile tender offer from Paramount Communications. Paramount conditioned its bid on cancellation of Time's plans to merge with Warner Communications. Several months before the hostile Paramount bid, Time... View Details

Keywords: Business or Company Management; Market Entry and Exit; Mergers and Acquisitions; Global Strategy; Entertainment and Recreation Industry; United States

July 2007 (Revised September 2009)
Case

CEMEX's Foundations for Sustainability

By: Rosabeth M. Kanter, Pamela Yatsko and Ryan Raffaelli

Keywords: Multinational Firms and Management; Competitive Strategy; Change Management; Emerging Markets; Construction Industry; Mexico; Egypt; United States

06 Aug 2014
News

An Insider's Account of the Yahoo-Alibaba Deal

Keywords: international deal; China; Internet; Yahoo; News, Library, Internet, and Other Services; Information

01 Jun 2012
News

Bringing ‘Global’ Back Home

Issue Focus: The Global Manager Fields Photo courtesy FORD Motor Company Issue Focus: The Global Manager Around the World They Call Him Mr. China Think Locally, Act Globally No... View Details

Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing

27 Apr 2017
News

Fellowship Fuels a Passion for a Career in Aviation

fellowship for students from emerging markets interested in careers in infrastructure- or property-related sectors. His second act also includes serving as a senior advisor to Global Infrastructure Partners,... View Details

May 2004 (Revised April 2005)
Case

United States Army

By: Rajiv Lal and Laura Coleman

After three months of close collaboration, the Leo Burnett USA/Worldwide agency and partner Cartel and Images advertising/creative team were poised to unveil to senior Army officials at the Pentagon their replacement to the "Be All You Can Be" campaign to help increase... View Details

Keywords: Advertising Campaigns; Decisions; Globalization; Recruitment; Management Teams; Marketing Strategy; United States

February 1999 (Revised March 2004)
Case

JAFCO America Ventures, Inc.: Building A Venture Capital Firm

By: Walter Kuemmerle, Kiichiro Kobayashi and Chad S Ellis

JAFCO, a large Japanese venture capital firm, is making a second attempt to enter the U.S. venture capital market. The U.S. subsidiary, JAFCO America Ventures, is in the midst of a challenging turnaround. Going forward, the U.S. subsidiary's leadership needs to make a... View Details

Keywords: Venture Capital; Market Entry and Exit; Multinational Firms and Management; Corporate Strategy; Financial Services Industry; Japan; United States

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

01 Jun 2016
News

Up by the Roots

deciding to stay for good. Long-heralded for its therapeutic applications, the global market for the bitter root was on the rise, driven by the expansion of the Chinese middle class; today, genuine Wisconsin... View Details

Keywords: Francis Storrs

01 Jun 2018
News

Up by the Roots

intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details

Keywords: Alexander Gelfand; illustrations by Dan Page

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

his insights to set the stage. Senior Lecturer Clayton S. Rose, who for 20 years worked at JP Morgan & Company and headed global investment banking and global equity there, discussed the implications of... View Details

Keywords: by Martha Lagace; Financial Services

2017
Chapter

Multinational Activity in Emerging Markets: How and When Does Foreign Direct Investment Promote Growth?

By: Laura Alfaro

Among the prominent economic trends in recent decades is the exponential increase in flows of goods and capital driven by technological progress and a falling number of restrictions. A key driver of this phenomenon has been the cross-border production, foreign... View Details

Keywords: Multinational Activity; Growth; Spillovers; Complementarities; Foreign Direct Investment; Emerging Markets; Growth and Development; Multinational Firms and Management

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