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  • Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
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  • January 2019 (Revised November 2020)
  • Case

Ribbon Home: iBacking for Real Estate

By: Marco Di Maggio and Sarah Gulick
In November 2018, Shaival Shah, the founder and CEO of Ribbon Home had to decide on the next steps for the company. Ribbon had introduced a program that backs consumers with cash offers without creating a loan structure in order to help them compete with iBuyers, such... View Details
Keywords: Consumers; Real Estate; Property; Finance; Digital Platforms; Business Model; Decision Making; Real Estate Industry; Technology Industry
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  • January 2017
  • Background Note

Making Virtual Reality Real

By: Feng Zhu, Sarah Mehta and David Lane
This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details
Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry
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  • April 2015 (Revised December 2015)
  • Case

Resuscitating Monitter

By: Benjamin Edelman and Wei Sun
After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had... View Details
Keywords: Platform Strategy; Envelopment; Dependence; Social Media; Business Strategy; Vertical Integration; Information Technology; Digital Platforms; Advertising Industry; Information Technology Industry; Australia
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  • Web

Research Links - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

production and sale of consumer goods during the Great Depression. In 1935, a selection of photographs from the NAAI exhibition came to Harvard Business School, enhancing photographic collections already available for exhibition, research, and classroom use. View Details
  • 27 Aug 2019
  • Blog Post

Meet the PRIDE Club

Miami, Florida. Prior to HBS, she worked in digital and multicultural marketing across the consumer products and media industries. She will be transitioning to e-commerce management after HBS. When she's not immersed in the case method... View Details

    Rob Gierkink

    their customer data collection and digital marketing capabilities through enhancing their existing point-of-sale assets. Index was sold to Strip in April of 2018. Previously Rob was Chairman and CEO of Datalogix which he founded in 2007.... View Details
    Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods
    • Web

    5.0 Technology, Copyright, & Publishing Policies | MBA

    5.0 Technology, Copyright, & Publishing Policies Student Handbook 5.1 Information Technology 5.2 Use of Harvard Name & Logo 5.3 Annual Notice: Digital Millennium Copyright Act View Details
    • 29 Dec 2019
    • Research & Ideas

    Read Our Most Popular Research Stories of 2019

    plans for future workforce makeup and training, and its search for opportunities from digital infrastructure and automation. What’s Really Disrupting Business? It’s Not Technology Technology doesn't drive disruption—customers do. The... View Details
    Keywords: by Sean Silverthorne
    • Profile

    Aspa Lekka

    "I started knowing nothing," she says. But she went above and beyond the call of duty, completing extra work to advance her skills. "I managed to build a number of models for digital marketing – it gave me deep knowledge of... View Details
    Keywords: Consulting
    • 14 Oct 2002
    • Research & Ideas

    The Widening Rift Between Corporations and Society

    grasping the revolutionary potential of the new digital medium. As a result, corporations have failed to adapt to the true nature of their markets in the twenty-first century. Organizational change programs, visionary leadership, or... View Details
    Keywords: by Martha Lagace
    • July 2021
    • Article

    Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms

    By: Zoë Cullen and Chiara Farronato
    We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look... View Details
    Keywords: Two-sided Market; Two-sided Platforms; Peer-to-peer Markets; Platform Strategy; Sharing Economy; Platform Growth; Internet and the Web; Digital Platforms; Strategy; Market Design; Network Effects
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    • Web

    HBS - From The Dean

    management. Our research agenda must reflect the shifts that are occurring in the world of business, such as digitization and data science. But this must not come at the expense of the human element, designing business and operating... View Details
    • Web

    Credits - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

    Services, Harvard Business School Digital Photography: Boston Photo Inc. Northeast Document Conservation Center Editing: Julia Collins, Katherine Fox, Abigail Thompson Print Design: Eleanor Bradshaw Exhibition Design: Chris Danemayer,... View Details
    • 27 Oct 2016
    • News

    Pathfinder

    of the more successful companies in the world,” Lesser told The Business Times of Singapore in a wide-ranging conversation that touches on the firm’s five decades of double-digit growth and evolution into digital solutions. Clients, he... View Details
    • 19 Aug 2024
    • News

    Quantum Leap

    only is he trying to make this breakthrough technology accessible, but he’s also competing against the likes of IBM and Google for market share. The story, “Quantum Leap” appears in our June issue and is written by contributor Alexander Gelfand. It is read here by Ted... View Details
    • 06 Dec 2021
    • News

    Action Plan: Whole Sale

    online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes... View Details
    Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
    • Web

    A Concrete Symbol: The Building of Harvard Business School 1908-1927

    HBS Quick Links HBS Home MBA Executive Education Doctoral Programs Faculty and Research Alumni Publishing Site Index HBS Home Contact Us Map/Directions The Exhibition Building the Campus Research Links Site Credits Copyright © Presidents and Fellows of Harvard College... View Details
    • 01 Jun 2022
    • News

    June 2022 Alumni and Faculty Books

    society. These interviews, encapsulating the history of recent decades, eloquently lay out the opportunities and challenges of today and the future. The profiled leaders inspire awe by displaying audacity of intent, humility of demeanor and steadfastness of purpose.... View Details
    Keywords: Publishing Industries (except Internet); Information
    • 25 Aug 2022
    • News

    The Exchange: The Road Ahead for Crypto

    From left: Scott Duke Kominers and Charles C.Y. Wang (Image by John Ritter) Cryptocurrencies have been edging their way out of the periphery for the last decade and proliferating as they go: About 18,000 digital currencies currently exist... View Details
    Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance