Publications

March 2009
Case

Putting Sparkle Into Soda-Club's European Partnerships

Daniel Birnbaum, new CEO of Soda-Club, has taken charge of a company with significant market penetration, brand equity, and revenues in certain European markets. The company is also plagued with hostile relationships with major distributors. He needs to decide how to... View Details

Keywords: Globalized Firms and Management; Partners and Partnerships; Distribution; Entrepreneurship; Crisis Management; Distribution Industry; Europe

March 1999 (Revised October 2002)
Case

Xerox: Book-In-Time

By: V. Kasturi Rangan

Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details

Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry

2007
Book

When Professionals Have to Lead: A New Model for High Performance

By: Thomas J. DeLong, John J. Gabarro and Robert Lees

For too long, professional services firms (PSFs) have relied on the "producer-manager" model, which works well in uncomplicated business environments. However, today's managing directors must balance conflicting roles, more demanding clients, tougher competitors, and... View Details

Keywords: Leadership; Management Practices and Processes; Service Operations; Performance Effectiveness; Strategy

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With rising CEO turnover, companies are increasingly looking outside for qualified candidates. Sure, externally recruited CEOs bring fresh perspectives and connections. But they lack the in-depth knowledge of the company s culture and history that they need to succeed.... View Details

March 2023
Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details

October 2006 (Revised August 2007)
Case

RKS Guitars

By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman

RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If... View Details

Keywords: Innovation and Invention; Marketing Strategy; Product Launch; Consumer Behavior; Product Design; Adoption

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse... View Details

Keywords: Dina Gerdeman

Healthy Buildings: What Will We Measure and How Will We Know?

Three irreversible trends -- realization of the deep downside of bad public health and bad buildings; the access to and democratization of air quality data; and the relaxation of the need to be present in-person, face-to-face, day-to-day -- will forever change... View Details

13 Jan 2003
Research & Ideas

Making Biotech Work as a Business

create safer and more effective treatments and, of course, reap profits—industry executives, like hopeful patients, still restlessly wait for relief. Given its scientific potential, said Pisano, biotech continues to bump against several... View Details

Keywords: by Martha Lagace; Biotechnology; Health; Technology

September 1976
Case

Del Norte Paper Co. (A)

By: William A. Sahlman

Deals with a transfer pricing problem in a complex, international situation. A broad range of issues are present in the case, or are needed for a thorough case analysis. Such issues include: relevant costs; the appropriateness of profit centers; the appropriateness of... View Details

Keywords: International Accounting; Cost Management; Business Divisions; Profit Sharing; Profit

08 Feb 2021
Working Paper Summaries

In the Red: Overdrafts, Payday Lending, and the Underbanked

Keywords: by Marco Di Maggio, Angela Ma, and Emily Williams; Financial Services

18 Apr 2022
HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

at Dick’s. They decided they needed a comprehensive communications strategy to minimize potential negative reactions and win support from others for the company’s plans, which included a gradual phase-in of... View Details

Keywords: by Jay Fitzgerald

March 11, 2020
Editorial

A Bolder Vision for Business Schools

By: P. Tufano

Business schools teach to a model that dates back to the 1950s. Given the growing demands on business to take a lead in confronting societal challenges, business schools need to update how they train business leaders and how they compete, argues Oxford’s Saïd School... View Details

Keywords: Business Schools; Business And Society; Business Education; Leadership Development; Business and Stakeholder Relations

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April 2021 (Revised January 2022)
Case

SA Taxi: A Vehicle for Empowerment? (A)

By: Nien-he Hsieh, Dilyana Karadzhova Botha and F. Christopher Eaglin

SA Taxi was a vertically integrated business that operated in South Africa’s distinctive taxi industry. Despite being plagued by violence, informal structures, unsafe road practices and lack of government support, the taxi industry had grown to become South Africa’s... View Details

Keywords: Corporate Accountability; Ownership; Ownership Stake; Business and Stakeholder Relations; Equality and Inequality; Race; Situation or Environment; Transportation Industry; South Africa; Africa

Program

Finance for Senior Executives

Exploring the flow of financial resources, capital markets, and systems for financial management and control, this executive finance program positions you to drive new levels of profitability for your... View Details

2023
Article

Balancing Risk and Reward: An Automated Phased Release Strategy

By: Yufan Li, Jialiang Mao and Iavor Bojinov

Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a... View Details

Keywords: Product Launch; Mathematical Methods; Product Development