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  • All HBS Web  (11,358)
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  • September 2000 (Revised November 2000)
  • Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
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Lal, Rajiv, Nilanjana R. Pal, and Jodi L. Prins. "GetConnected.com." Harvard Business School Case 501-025, September 2000. (Revised November 2000.)
  • September–October 2024
  • Article

Where Data-Driven Decision-Making Can Go Wrong

By: Michael Luca and Amy C. Edmondson
When considering internal data or the results of a study, often business leaders either take the evidence presented as gospel or dismiss it altogether. Both approaches are misguided. What leaders need to do instead is conduct rigorous discussions that assess any... View Details
Keywords: Information; Analytics and Data Science; Analysis; Decision Making
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Luca, Michael, and Amy C. Edmondson. "Where Data-Driven Decision-Making Can Go Wrong." Harvard Business Review 102, no. 5 (September–October 2024): 80–89.
  • 17 Apr 2019
  • News

Europe’s Alternative to Medicare for All

    Harvard Speaks on Climate Change

    Climate change is one of the most complicated and challenging problems that the world has ever faced.  As part of this video collection produced by the Harvard University Center for the Environment, Lassiter talks about *new* nuclear technologies as... View Details

    • March 1999 (Revised July 1999)
    • Case

    Crunch

    By: Paul W. Marshall and Jeremy Dann
    Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth. View Details
    Keywords: Buildings and Facilities; Organizational Change and Adaptation; Expansion; Business Growth and Maturation; Business Startups; Brands and Branding; Service Industry; Health Industry
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    Marshall, Paul W., and Jeremy Dann. "Crunch." Harvard Business School Case 899-233, March 1999. (Revised July 1999.)
    • 03 Sep 2014
    • What Do You Think?

    Who Should Choose Your Boss?

    decisions." Mason Oghenejobo said that the solution lies in selecting the leader who will meet or surpass the aspirations of key stakeholders. "Board members need not be the only persons... View Details
    Keywords: by James Heskett; Food & Beverage
    • Web

    Alumni Network

    As a member of the exclusive HBS alumni network, you'll join more than 85,000 alumni in over 160 countries. You'll also gain exclusive access to discounts on programs, publications, and more. The following programs grant a View Details

      Network Centralization and Collective Adaptability to a Shifting Environment

      Previous research has shown that network centralization—the degree to which communication flows disproportionately through one or more members—interferes with collective problem-solving by obstructing the integration of ideas, information, and solutions. But this... View Details

      • April 2021 (Revised July 2021)
      • Case

      Public Equities Impact Investing at BlackRock

      By: Shawn A. Cole, Vikram S. Gandhi, Michael Norris and John Masko
      In early 2021, BlackRock—the world’s largest asset manager with $9 trillion in assets under management (AUM)—sought to become a leader in promoting environmental and social sustainability. Over the previous ten years, CEO Larry Fink had written an annual open letter to... View Details
      Keywords: Impact Investing; Renewable Energy; Climate Change; Environmental Sustainability; Equity; Corporate Social Responsibility and Impact; Financial Management; Investment Funds; Investment Return; Mission and Purpose; Organizational Change and Adaptation; Financial Services Industry; United States
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      Cole, Shawn A., Vikram S. Gandhi, Michael Norris, and John Masko. "Public Equities Impact Investing at BlackRock." Harvard Business School Case 221-066, April 2021. (Revised July 2021.)
      • 01 May 2022
      • News

      Off the Shelf

      • 09 Jan 2006
      • What Do You Think?

      Should More Transparency Extend to Education for Management?

      students. Manohar Kamath put it this way: "We need to extend transparency. If grades do not predict work performance, then there is a problem in the design of management education." Michael Robbins... View Details
      Keywords: by James Heskett; Education
      • Program

      The Women's Leadership Forum

      Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must submit your... View Details
      • 23 Jan 2024
      • Research & Ideas

      How to Keep Employees Productive: Support Caregivers

      companies can meet the need Fuller offers seven tips for companies looking to support caregivers. Understand the true costs of benefits. Not shockingly, most companies would like to reduce costs. Reducing... View Details
      Keywords: by Kara Baskin
      • March 2022 (Revised March 2024)
      • Case

      Hometown Foods: Changing Price amid Inflation

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
      During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details
      Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised March 2024.)
      • August 2011 (Revised August 2012)
      • Case

      JetBlue Airways: Deicing at Logan Airport

      By: Douglas Fearing and Robert S. Huckman
      The case explores a deicing capacity expansion decision made by JetBlue at Boston Logan International Airport in the summer of 2010. The need for capacity expansion was driven by significant challenges faced during the previous winter combined with substantial... View Details
      Keywords: Operational Disruptions; Strategic Planning; Disruption; Cost vs Benefits; Air Transportation; Service Operations; Logistics; Operations; Air Transportation Industry; Boston
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      Fearing, Douglas, and Robert S. Huckman. "JetBlue Airways: Deicing at Logan Airport." Harvard Business School Case 612-028, August 2011. (Revised August 2012.)
      • 2009
      • Book

      Seven Lessons for Leading in Crisis

      By: William W. George
      Seven Lessons for Leading in Crisis outlines the seven critical lessons leaders need to learn when facing crises. The book contains numerous examples of successful and failed leaders, with stories to illustrate their experiences and the author's advice to readers who... View Details
      Keywords: Experience and Expertise; Learning; Leadership; Crisis Management
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      George, William W. Seven Lessons for Leading in Crisis. Warren Bennis Signature Series. San Francisco, CA: Jossey-Bass, 2009. (ISBN 978-0-470-53187-7.)
      • 06 Nov 2012
      • News

      Businesses face post-Sandy challenges

      • 06 Sep 2011
      • News

      Bill George On Creating Your Own True North Group

      • September 2016
      • Case

      Health Leads: Reaching for Impact (A)

      By: V. Kasturi Rangan and Sarah Appleby
      Explores strategies to achieve system-level impact for a nonprofit focused on addressing patients' basic social needs through healthcare institutions. Founded in 1996 with a volunteer-staffed help desk at Boston Medical Center connecting low-income patients with basic... View Details
      Keywords: Scaling Social Impact; Nonprofit; Healthcare; Health Care Outcomes; Health Care Reform; Health Care Delivery; Scaling Social Enterprise; Social Enterprise; Health; Nonprofit Organizations; Health Care and Treatment; Health Industry; United States
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      Rangan, V. Kasturi, and Sarah Appleby. "Health Leads: Reaching for Impact (A)." Harvard Business School Case 517-022, September 2016.
      • February 2025
      • Supplement

      Moleskine: Daniela Riccardi Turns the Page

      By: Ryan Raffaelli
      Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
      Keywords: Brands and Branding; Organizational Change and Adaptation; Distribution Channels; Planning; Leading Change; Organizational Culture; Product Marketing; Retail Industry; Italy
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      Raffaelli, Ryan. "Moleskine: Daniela Riccardi Turns the Page." Harvard Business School Multimedia/Video Supplement 425-715, February 2025.
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