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  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

Financial performance is the result of operating performance. Operating performance includes all the things that a company must do to win the competitive battle in its industry to attract, retain, and profitably serve customers. It varies greatly among industries, but... View Details
Keywords: by Benson Shapiro
  • 24 Nov 2015
  • Research & Ideas

Developing Your Next CEO for the Family Business

develop successor candidates who appreciate your culture, respect your strengths, and who are good at preserving key relationships. But they should also be able to move the organization away from activities and practices that are holding... View Details
Keywords: Retail; Auto
  • 2016
  • Book

Strategy Beyond Markets

By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh
Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have... View Details
Keywords: Strategy
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  • 2013
  • Working Paper

Clusters and the New Growth Path for Europe

By: Christian Ketels and Sergiy Protsiv
This paper outlines elements of a conceptual framework that clarifies the role that clusters play relative to government policies and actions of individual companies in supporting the emergence of "High Road" strategies that lead to better New Growth Path–related... View Details
Keywords: Technological Innovation; Competition; Industry Clusters; Globalization; Economic Growth; Europe
Related
  • Research Summary

Informing Brand Marketing Practice

Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

activity and sales, but it isn’t a [direct] one, to be frank, and it's often a long tail effect. So, a lot of times, you have to just be patient. What I ask my students is, "Let's think about the opposite, which is, if we don't do... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

I have immersed myself into social media, thanks to an amazing team I'm working with in Raleigh, NC, that is led by Zach Clayton (HBS MBA 2009). I'm learning how to actively use Twitter as well as Facebook and LinkedIn. I enjoy the... View Details
Keywords: by Martha Lagace
  • 25 Aug 2022
  • News

Up on the Corner

Association to join the design committee. Several spoke about the need for a broader range of activities for neighborhood youth—a concern that led directly to the Teen Shack, a safe space where adolescents can work on creative projects.... View Details
Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate
  • Web

Privacy Policy & Legal Info | HBS Online

your progress and participation in a Service if your participation in the Service is sponsored by your employer, and if you have so consented or we are otherwise permitted to do so. To enable HBS Online, either directly or through third parties, to conduct marketing... View Details
  • 01 May 2019
  • What Do You Think?

What Should the Leadership of YouTube Do?

they don't want to see, publishers can attract the audiences they want, and commercial activity can grow accordingly.” Can YouTube’s users help the company deal with its “moral” problem? What do you think? *For the record, Susan Wojcicki... View Details
Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting
  • Web

2024 Reunion Presentations - Alumni

behavior of others. In his book Complicit, Professor Max Bazerman offers strategies for recognizing and avoiding the psychological and other traps that lead us to ignore, condone, or actively support wrongdoing in our businesses,... View Details
  • 01 Jun 2024
  • News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

the top U.S. business schools. A further challenge comes from the fact that companies in these industries have increasingly been promoting from within.14 In part, this is because technical work, such as sales and trading, now contributes a large share of the firm's... View Details
Keywords: by Martha Lagace; Education
  • January 15, 2019
  • Article

Is Your Company's Strategy Aligned with Your Ownership Model?

By: Josh Baron
The legacy of Vanguard founder John Bogle has brought attention to the transformative influence of ownership structures within the business world. Bogle's revolutionary insight into the limitations of active fund management led to the widespread adoption of index... View Details
Keywords: Ownership Type; Business Strategy; Organizational Structure; Strength and Weakness; Competitive Advantage
Related
  • 08 Mar 2021
  • Blog Post

International Women's Day Featured Stories

systemic risk so large that we have no choice but to challenge the status quo. The private sector must be an active partner in climate mitigation and adaptation – pushing responsibility to the consumer level or expecting the government to... View Details
  • 01 Mar 2014
  • News

Generation Next

corollary are the US industrialists of the 19th century, who built legacy charities and cultural institutions alongside their business empires. Outside work, Nisa supports Dasra, an Indian social enterprise fund. Girls' education is a particular pet cause. She is an... View Details
Keywords: Mark Bergen; Godrej Group; Management
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

learned that its 20 percent interest rate was higher than average and that the card didn’t provide travel insurance. [div class=infogram-embed data-id=_/prRmhGSXiSbMwOabP4CL][/div] After qualified customers activated their credit cards,... View Details
Keywords: by Danielle Kost
  • 01 Mar 2018
  • News

Every Trick in the Book

too—those cards, games, and knickknacks that make some bookstores look more like general stores. The profit margin is higher on those products than on the books, but “I want this to be a bookstore,” Brody says. The rolling tables are a necessity in a small space with... View Details
Keywords: April White
  • 13 Apr 2021
  • Book

How Inclusive Managers Create Glass-Shattering Organizations

critical dimensions to organizations that want to work toward parity, not for cosmetic reasons, but to improve performance and value: Attraction and recruitment. Actively seek candidates outside managers’ networks, and assess the language... View Details
Keywords: by Kristen Senz
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

as if they were entrepreneurs trying to build the business from scratch. “Twitter, YouTube, and Facebook are going to have to find ways to curate, ways to say certain kinds of activities are unacceptable, and if users are not happy, they... View Details
Keywords: by Martha Lagace