Publications

June 1997
Teaching Note

Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN

Teaching Note for (9-697-052). View Details

Keywords: Information Technology Industry; United States

June 1997
Teaching Note

Microsoft Multimedia Publications (A) and (B) TN

Teaching Note for (9-695-005) and (9-695-006). View Details

Keywords: Consumer Products Industry; Information Industry

June 1997
Teaching Note

Silicon Graphics, Inc. (A) and (B) TN

Teaching Note for (9-695-061) and (9-697-038). View Details

Keywords: Computer Industry; Electronics Industry

June 1997
Teaching Note

Team New Zealand (A), (B), and (C) TN

By: Marco Iansiti and Alan D. MacCormack

Teaching Note for (9-697-040), (9-697-041), and (9-697-042). View Details

Keywords: Sports Industry; Transportation Industry; New Zealand; United States

1997
Working Paper

From Physics to Function: An Empirical Study of R&D in the Semiconductor Industry

By: Marco Iansiti and Jonathan West

1997
Working Paper

Total Army Personnel Database Reliability Study

By: Hise O. Gibson

May 1997
Teaching Note

Introduction and Overview: Managing Product Development, Instructor's Note

The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details

Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams

May 1997
Teaching Note

Managing Product Development: Matching Technology with Context, Instructor's Note

This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details

Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques

May 1997
Teaching Note

Product Development Foundations, Instructor's Note

As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details

Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development

May 1997
Teaching Note

Product Development Performance, Instructor's Note

Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it.... View Details

Keywords: Management Practices and Processes; Infrastructure; Product Development; Production; Performance Evaluation