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  • 18 Mar 2014
  • First Look

First Look: March 18

  Publications August 2013 Social Science & Medicine Who Donates Their Bodies to Science? The Combined Role of Gender and Migration Status Among California Whole-body Donors By: Asad, Asad L., Michel Anteby, and Filiz Garip Abstract—The number of human cadavers... View Details
Keywords: Sean Silverthorne
  • 23 May 2012
  • Research & Ideas

Five Ways to Make Your Company More Innovative

successfully market an innovative product? The idea that we rail against in class is that product development just throws a new product over the wall to marketing and expects them to go sell it. For the last... View Details
Keywords: by Garry Emmons, Julia Hanna & Roger Thompson
  • January – February 2011
  • Article

'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

By: Elie Ofek, Zsolt Katona and Miklos Sarvary
The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry
Related
  • 10 Nov 2003
  • Research & Ideas

Globalization: The Strategy of Differences

77 percent of its profits from outside North America. But Goizueta's strategy soon ran into trouble, due in large part to the Asian currency crisis. By the end of 1999, when Douglas Daft took the reins, earnings had slumped, and Coke's stock had lost nearly one-third... View Details
Keywords: by Pankaj Ghemawat
  • August 2022
  • Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details
Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
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  • 19 Jan 2022
  • Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

at West Elm as a buyer, analyzing trends in the market and developing our Bedding and Bath products, before moving into buying at Bloomingdale’s (just like Rachel from Friends), where I selected and oversaw merchandise from several... View Details
  • 08 Jun 2010
  • First Look

First Look: June 8

and Marketing Services Industry? Myth vs. Realty Authors:Alvin J. Silk and Charles King III Publication:Journal of Current Issues and Research in Advertising (forthcoming) Abstract We analyze changes in... View Details
Keywords: Martha Lagace
  • 08 Dec 2015
  • First Look

December 8, 2015

market failures that may arise. We explore these challenges and suggest an updated regulatory framework that is sufficiently flexible to allow software platforms to operate and deliver their benefits, while ensuring that service... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2011
  • Working Paper Summaries

How Do Incumbents Fare in the Face of Increased Service Competition?

Keywords: by Ryan W. Buell, Dennis Campbell & Frances X. Frei; Banking
  • 09 Jan 2007
  • First Look

First Look: January 9, 2007

Venture Capital Investment Cycles: The Impact of Public Markets Authors:Paul Gompers, Anna Kovner, Josh Lerner, and David Scharfstein Publication:Journal of Financial Economics (forthcoming). (Earlier version distributed as National... View Details
Keywords: Martha Lagace
  • 24 May 2017
  • News

Ilene H. Lang, MBA 1973

an executive who understood technology, knew how to market it, and had the leadership skills to take on difficult challenges, she also focused on paving the way for more women. “I see it as a virtuous circle,” she says. “People help you,... View Details
Keywords: Susan Young
  • 08 Sep 2010
  • First Look

First Look: September 8, 2010

adult decision maker. Finally, we list a set of open questions that could be profitably addressed by future research. Social Preferences and Strategic Uncertainty: An Experiment on Markets and Contracts Authors:Marco Piovesan, Antonio... View Details
Keywords: Sean Silverthorne
  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
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  • 30 Mar 2010
  • First Look

First Look: March 30

  PublicationsThe Coexistence of Overestimation and Underweighting of Rare Events and the Contingent Recency Effect Authors:Greg Barron and Eldad Yechiam Publication:.Judgment and Decision Making 4, no. 6 (October 2009) Abstract Previous View Details
Keywords: Sean Silverthorne
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

random coefficients logit leads a researcher to very different conclusions about individuals' tastes depending on how alternatives are presented in the choice set. In turn, these biased parameter estimates affect counterfactual... View Details
Keywords: Martha Lagace
  • 15 Oct 2007
  • Research & Ideas

Businesses Beware: The World Is Not Flat

But when I began to research a broader range of measures including investment, phone calls, tourism, and immigration, I found that, surprisingly, the average extent of globalization is only 10 percent. For example, for every dollar of... View Details
Keywords: by Martha Lagace
  • 16 Jun 2009
  • First Look

First Look: June 16

environment in which it occurs—affect the dissemination of knowledge from subfields to the broader field of study. Micro-process research in organizational studies rests on implicit phenomenological assumptions that vary in the extent to... View Details
Keywords: Martha Lagace
  • Person Page

Press / Media

By: Debora L. Spar

I'll have a girl, please

American Public Media [Marketplace], 12 September 2006

DR. DEBORAH SPAR: "The ability to choose gender is really only the first... View Details

  • 14 Oct 2014
  • First Look

First Look: October 14

offshore clusters of multinationals are not a simple reflection of domestic industrial clusters. Agglomeration economies including capital-good market externality and technology diffusion play a more important role in the offshore... View Details
Keywords: Sean Silverthorne
  • 05 Jan 2010
  • First Look

First Look: January 5

Involvement in Process Improvement Author:Anita L. Tucker Abstract Managers play a critical role in process improvement. However, research has found that many improvement efforts fail due to insufficient management involvement. Less is... View Details
Keywords: Martha Lagace