Social Marketing - Publications - Faculty & Research

20 May 2008
First Look

First Look: May 20, 2008

variable labor supply, social security benefits and portfolio choice over safe bonds and risky equities. Our analysis reinforces prior findings that equities are the preferred asset for young households, with the optimal share of equities... View Details

Keywords: Martha Lagace

18 Jun 2013
First Look

First Look: June 18

point, management was aiming to raise $15 million to get closer to manufacturing prototypes, but had they sufficiently proved out both the manufacturing feasibility and the market demand? How could they address the next hurdles in terms... View Details

Keywords: Anna Secino

07 Jul 2009
First Look

First Look: July 7

corporate environmental ratings that guide investors to select "socially responsible," and avoid "socially irresponsible," companies. We examine how several hundred firms respond to corporate environmental ratings issued by a prominent independent... View Details

Keywords: Martha Lagace

21 Aug 2006
Research & Ideas

How Europe Wrote the Rules of Global Finance

the collective expectations of market participants. We are already in a very different moment in history compared to the middle of the 1990s. What most fascinated me was how much the content of financial orthodoxy had shifted during the... View Details

Keywords: by Ann Cullen

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

market conditions—accepting more immigrants when labor markets are tighter and in sectors where labor demand is higher, and protecting US workers during recessions. 2. Immigrants—of all skills—would help the... View Details

Keywords: by Rachel Layne

24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

market but at a position that is the most critical leadership position for an NFL team. Tom Brady, the six-time super bowl champion widely considered the NFL’s Greatest of All Time (GOAT), signed with the Tampa Bay Buccaneers, after the... View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

July 2024
Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc

In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details

Citation

Educators

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30 Apr 2013
First Look

First Look: April 30

longitudinal data from 68 multi-method case studies of organizational change initiatives conducted at the National Health Service in the United Kingdom support these predictions and advance a relational view of organizational change in which View Details

Keywords: Sean Silverthorne

14 Jun 2004
Research & Ideas

The Big Money for Big Projects

social returns when they succeed. The problem, says Esty, is that many of the largest products have hit financial turbulence. Esty, whose new book Modern Project Finance: A Casebook, was published recently, teaches the "Large-Scale... View Details

Keywords: by Ann Cullen; Financial Services

16 Dec 2014
First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details

Keywords: Sean Silverthorne

October 2019
Case

GRIT Fitness

By: Lynda M. Applegate and Olivia Hull

In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details