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  • September 2018
  • Teaching Note

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde
A comprehensive treatment of classroom use of the case on issues affecting the reputation of the Nobel Prize (9-919-401). These encompass a global outreach initiative, the variety of entities that speak for the Prizes, the impact of new high-value awards, and a... View Details
Keywords: Nobel Prize; Reputation; Brands and Branding
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  • April 1989
  • Case

New England Brown Egg Council Takes on Salmonella

By: Stephen A. Greyser and Norman Klein
Keywords: Advertising Campaigns; Perception; Agriculture and Agribusiness Industry; New England
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  • 01 Mar 2003
  • News

Brazil Banks on Experience

Ranked among the world’s largest economies, Brazil and the left-leaning government of newly elected President Lu íz In ácio Lula da Silva soothed wary financial markets by selecting Henrique Meirelles (93rd AMP), former head of global... View Details
Keywords: Finance
  • Web

Business at the Base of the Pyramid - Course Catalog

not for those primarily interested in corporate social responsibility or in serving the ~10% lowest-income population of the world that is near indigence and for whom market solutions are less relevant.... View Details
  • Article

Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption

By: J. T. Gourville and Dilip Soman
Keywords: Behavior; Demand and Consumers; Money
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  • October 2006 (Revised February 2007)
  • Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
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  • Article

Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships

By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton
We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details
Keywords: Consumer Behavior; Brands and Branding; Emotions
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  • Article

Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride

By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which... View Details
Keywords: Consumer Behavior; Attitudes; Brands and Branding
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  • 10 Mar 2021
  • News

In My Humble Opinion: A Timely Tension

as a ship engineer. In time, she moved into business to, as she puts it, “understand how the world worked,” even as her passion for the environment continued. After two decades in the for-profit sector, including consulting work and View Details
Keywords: April White
  • Career Coach

Tina Gao

Prior to HBS, Tina worked in private equity (middle market buyout) and investment banking (industrials focus). Her first job out of college was in operations at a New York City based nonprofit. She enjoys helping students interested in... View Details
  • Web

Judging | New Venture Competition

Judging Social Enterprise Track Social Enterprise ideas are evaluated on their potential to become the basis of a viable new venture and will focus on the idea, its potential for View Details
  • August 2009
  • Article

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: John Beshears and Katherine L. Milkman
We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details
Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry
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  • 12 Jan 2004
  • What Do You Think?

How Should We Think About the Exportation of Jobs?

in markets for labor fueled by dramatic improvements in communication. Those with a global, macro economic view tended to regard these developments as long overdue. Those concerned about the psychological and View Details
Keywords: by James Heskett
  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

unmatched in the world. But the engine has grown so complex, and its capabilities so swift and powerful, that it has outstripped the governance mechanisms designed in a simpler time. We have made markets much more dynamic and far more... View Details
Keywords: by Kim B. Clark
  • 10 Jan 2018
  • Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

bear more responsibility for whatever scandal occurred. And executives are penalized more if the infractions were recent. For companies in the market to hire, taking a closer look at these candidates could represent a hidden opportunity,... View Details
Keywords: by Michael Blanding; Financial Services
  • 01 Sep 2012
  • News

What’s the Big Idea?

(PhDBE 2009) and HBS assistant professor George Serafeim, the trio studied data from a matched sample of 180 companies over 18 years. Organizations that had adopted environmental and social policies by 1993 (described as... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services; Management
  • 05 Jun 2019
  • Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

effects of competition have an advantage within their markets, says Alexander J. MacKay, assistant professor of business administration at Harvard Business School, who coauthored the study Consumer Inertia and Market Power with Marc... View Details
Keywords: by Kristen Senz; Energy
  • 2010
  • Working Paper

Preference Intensities and Risk Aversion in School Choice: A Laboratory Experiment

By: Flip Klijn, Joana Pais and Marc Vorsatz
We experimentally investigate in the laboratory two prominent mechanisms that are employed in school choice programs to assign students to public schools. We study how individual behavior is influenced by preference intensities and risk aversion. Our main results show... View Details
Keywords: Decision Choices and Conditions; Education; Marketplace Matching; Risk and Uncertainty; Behavior; Personal Characteristics
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  • 10 Jan 2005
  • What Do You Think?

Public Pension Reform: Does Mexico Have the Answer?

Summing Up Judging from responses to the January column, the debate concerning reform of the social security system in the U.S. will take many directions before the question can even be framed adequately. If the responses are an... View Details
Keywords: by James Heskett; Financial Services
  • 01 Sep 2006
  • News

Redefining Health Care

the relevant markets or levels where competition in health care should occur. How do we get from the current mess to a value-driven health-care system? The U.S. system can be reformed from the bottom up. One of the most hopeful things we... View Details
Keywords: Roger Thompson; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance