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Show Results For
- All HBS Web
(4,067)
- People (5)
- News (810)
- Research (2,689)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
Leonard H. Goldenson
Goldenson took over ABC, the network was in third place in the industry behind CBS and NBC. ABC finally reached the top spot in 1976 thanks to the success of shows like “Laverne and Shirley,” “Bionic Woman,” and “Love Boat.” By 1979, ABC boasted View Details
Keywords: Entertainment & Broadcast Media
- 01 Jun 2018
- News
Action Plan: Horse Sense
the yearling sales and creates “racing partnerships” for interested investors who want a piece of the action at a fraction of the cost. +SKYDECK Finley describes how a West Point horse won the 2017 Kentucky Derby +SKYDECK Finley describes... View Details
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product development and strategy... View Details
Clarence M. Woolley
of the major European markets. As business picked up in the United States in the 1910s, especially with the onset of World War I, American Radiator began handling annual sales of $10 million and by the time Woolley retired as chairman in... View Details
Keywords: Fabricated Goods
- 01 Oct 1999
- News
Running on empty
began selling SpareTank in June. Now available at Kmart and other chains for less than $20 a gallon, SpareTank could generate as much as $15 million in sales this year and may soon be adopted as a standard feature by a major automaker.... View Details
- 24 Jul 2018
- News
How Amy Hood Won Back Wall Street and Helped Reboot Microsoft
Hood needed to correct missteps made on Ballmer’s watch. First up: the $9.5 billion Nokia deal. Less than a year after closing, it was foundering and had missed Hood’s initial forecast for sales and savings. “Once the forecast failed to... View Details
- October 2009 (Revised March 2012)
- Case
Nettwerk: Digital Marketing in the Music Industry
By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
- 01 Dec 2015
- News
Case Study: Bionic Banking
choices—align yourself with a big consolidator of wealth management firms or decide to go after the 17,000-plus independent RIA firms. If you go with the independent firms, you will need to have a robust sales and support capability; most... View Details
Lillian M. Vernon (Katz)
Katz took some of her family savings to place a small ad in Seventeen magazine for small handbags and belts in 1951. Within a few weeks, she had received $16,000 worth of orders, and sales have skyrocketed ever since. She began expanding... View Details
Keywords: Retail
Stephen W. Sanger
Sanger began his tenure with General Mills in 1974. One of his early successes was the introduction of blue diamond marshmallows in Lucky Charms which resulted in a 15% increase in sales. During his CEO tenure, sales have increased at a... View Details
Keywords: Food & Tobacco
William Wrigley, Jr.
in eccentric advertising schemes as well as in the creation of new flavors, most notably the Spearmint flavor. Though sales were initially slow, the product soon became very popular in the United States, and later spread around the world,... View Details
Keywords: Food & Tobacco
William T. Grant
Grant had established a chain of 30 stores, the 25 cent-limit on merchandise was raised to one dollar. W. T. Grant Company evolved into one of the largest retailing companies in the nation. By the time of Grant’s death in 1972, the company had nearly 1,200 units, View Details
Keywords: Retail
- 17 Feb 2016
- News
The Power of Art
in San Francisco. ArtLifting’s chief operating officer Kelly McKenna (MBA 2015) told the Times that the company is gearing up for dramatic growth: “We have the funding right now, but it isn’t going to be here forever This is a critical year to grow sales, and we’re... View Details
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- 01 Feb 2002
- News
Burger Art
kid-friendly container, was launched in late 2000 and is so popular, it's making a run at the sales crown seized by that upstart condiment, salsa. Furthermore, Adweek noted, it's "encouraging pint-size painters to add splashes of green... View Details
Ernest Gallo
cooler, a new wine product, selling 2 million cases, and helping the company to exceed an estimated $1 billion in sales that same year. The commercial characters Gallo created to pitch his new wine cooler to the public, Frank Bartles... View Details
Keywords: Food & Tobacco
- Fast Answer
Tax rates (by U.S. state)
Where can I find U.S. state sales, income or excise tax rates? VitalLaw From the list of Practice Areas click Tax - State & Local. Select the State of interest. Click Smart Charts. Select (1) Topics e.g.,: Business Income Tax, Property Tax,... View Details
- 9 AM – 9 AM EDT, 09 Oct 2018
HBX Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: October 9, 2018 - December 6, 2018 View Details
Ralph Folz
Ralph is a serial entrepreneur, board director and angel investor with deep experience building software companies. In his most recent role, he spent 7 years as WordStream's CEO through its sale to Gannett in 2018. The company achieved 6... View Details
- 01 Dec 2015
- First Look
December 1, 2015
vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the... View Details
Keywords: Sean Silverthorne