Sale - Publications - Faculty & Research

Owsley Brown II

Taking the helm of the family company from his brother in 1993, Brown dramatically expanded Brown-Forman’s international presence and invested heavily in sales and marketing. Brown orchestrated a total marketing “makeover” for the company... View Details

Keywords: Food & Tobacco

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

but an insufficient grasp of the details, and CMOs (chief marketing officers) often view go-to-market decisions as being tactical. What passes for channel strategy often rests with sales divisions, but their primary motivation is to sell... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

October 1986 (Revised November 1989)
Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details

Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Medical Devices and Supplies Industry; Health Industry; United States

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04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

sales and no earnings went public with market valuations in the billions of dollars before falling to the ground little more than a year ago. But that's as far as the analogy goes, according to Yoffie. 'no Room For Error' "Post-crash... View Details

Keywords: by Jim Aisner

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

furnishings and home entertainment will hold up well, as uncertainty prompts us to stay at home but also stay connected with family and friends. Now may be the time to drop your weaker distributors and upgrade your sales force. 3.... View Details

Keywords: by John Quelch

01 Jun 2003
News

Alumni Bookshelf

overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through brand building and... View Details

Keywords: Publishing Industries (except Internet); Information

W. Jeremiah Sanders III

Sanders founded AMD about the same time that Intel was launched and the two firms have battled to secure the market for microprocessor chips. Though AMD’s sales have lagged Intel’s performance, the company has done much to reduce the... View Details

Keywords: Computers & Electronics

Mills B. Lane, Jr.

Taking over the small southern bank after the death of his father, Lane went on to build it into one of the largest and most profitable banks in the Southeast. Lane shook up the staid banking community by employing a variety of marketing and View Details

Keywords: Finance

Profile

Ben Seipel

seizing a post-graduation, pre-child-raising opportunity to cycle across the country. When they return, they plan to settle in Boston where Ben has accepted a sales development role with Google, and Kate has found a law firm position.... View Details

Keywords: Tech

01 Dec 2015
News

Snapping Up Voters

Saliterman—a 33-year-old veteran of the Bush White House and Republican National Committee—promoted new tools that permitted campaigns to run ads for a select group of voters before YouTube videos. After moving to launch Snapchat’s first political advertising View Details

Keywords: Sasha Issenberg

01 Dec 2014
News

In My Humble Opinion: Vittorio Colao (MBA 1990)

As CEO of the London-based telecom Vodafone Group, Vittorio Colao (MBA 1990) has led a series of headline-grabbing acquisitions and divestitures, from the company’s $1.7 billion purchase of British multinational telecom Cable & Wireless to its View Details

Keywords: Julia Hanna; technology; Management, Scientific, and Technical Consulting Services; Professional Services

01 Mar 2004
News

Ex-Con Talks Ethics with HBS Students

dropped out of college and joined a New York securities firm. He saw his sales and commissions rise after he decided to be less than forthcoming about potential drawbacks to the investment ideas he was pitching to customers. Over time,... View Details

Keywords: Justice, Public Order, and Safety Activities; Government

Profile

Fereshteh Zeineddin

As Fereshteh Zeineddin sees it, beauty is much more than skin deep. Her passion for cosmetics (she was a L'Oreal sales manager for two and a half years) is rooted in her appreciation for what beauty can mean. "I am inspired"... View Details

09 Feb 2016
First Look

February 9, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50453 November 2, 2015 Harvard Business Review The Best Ways to Hire Salespeople By: Cespedes, Frank V., and Daniel Weinfurter Abstract—Companies typically spend more on hiring in View Details

Keywords: Sean Silverthorne

Web

Robert Reiss | Baker Library

New York company. He saw that as an opportunity to learn about running a business while someone else “picked up the tab.” He then started a sales rep company and soon recognized opportunities to explore in games like chess and magic.... View Details

01 Dec 2009
News

Downhill Re-Boot

remains to be seen is whether buyers will pony up the suggested retail price of $1,295 per pair. Hanson, a pioneer of the rear-entry boot, acknowledges that “in this very, very difficult economy,” there is “some skepticism around making this price point work for us,”... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

01 Mar 2013
News

Sweet Deal

Hostess Brands, the maker of some 30 iconic American bakery products such as Wonder Bread, Ho Hos, Ding Dongs, and Twinkies, declared itself in liquidation and its assets for sale last November. As an adviser to the Teamsters union, Harry... View Details

Keywords: Food Manufacturing; Manufacturing; Transportation Equipment Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services

Bernard Marcus

employees that would revolutionize the home improvement market. As Home Depot grew, it surpassed competitors like Hechinger's and Lowe's, as well as forced the closing of Marcus and Blank's former employer. By the end of Marcus' tenure, Home Depot stores numbered 624... View Details

Keywords: Retail

08 Jul 2014
First Look

First Look: July 8

across their organizations. Publisher's link: http://hbr.org/2014/07/becoming-a-first-class-noticer/ar/1 July-August 2014 Harvard Business Review How 'Brand Tourists' Can Grow Sales By: Bellezza, Silvia, and Anat Keinan Abstract—The... View Details

Keywords: Carmen Nobel

July 1993
Case

ABB Deutschland (Abridged)

By: Christopher A. Bartlett

Focuses in detail on implementing a corporate restructuring program in ABB's German subsidiary. Special attention is given to Germany's unique form of industrial governance. Two major problem areas--power plants and power transformers--are described in detail. ABB's... View Details

Keywords: Restructuring; Energy Generation; Corporate Governance; Factories, Labs, and Plants; Salesforce Management; Policy; Organizational Culture; Energy Industry; Germany

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