Publications

21 Nov 2017
News

Alumni Peer into the Future of Energy

you have a massive production of lithium-ion batteries––that’s the technology of choice today––which brings scale costs way down. So, as EVs grow, that’s going to drive down lithium-ion prices. “You’re going... View Details

Keywords: Margie Kelley; solar power; wind power

May 2005
Exercise

Forecasting the Adoption of E-books

By: Elie Ofek

Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its... View Details

Keywords: Forecasting and Prediction; Framework; Books; Analytics and Data Science; Product Launch; Internet and the Web; Technology Adoption

October 2012
Case

Microsoft Office 2007 (Abridged)

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

February 2007 (Revised August 2007)
Case

Microsoft Office 2007

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

Find at Harvard

01 Sep 2011
News

Faculty Research Online

fast-food formula for the local market. Teaching a ‘Lean Start-Up’ Strategy Most start-ups fail because they waste too much time and money building the wrong product before realizing too late what the right View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

May 2012 (Revised September 2012)
Case

HTC Corp. in 2012

By: David B. Yoffie, Juan Alcacer and Renee Kim

After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and... View Details

Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan

30 Jun 2003
Research & Ideas

Computer Security is For Managers, Too

information about benefit programs probably warrant less protection. The next step is to review the people, processes, and technologies that support those assets, including external suppliers and partners. When you're done with that,... View Details

Keywords: by Robert D. Austin & Christopher A.R. Darby

Winter 2014
Article

Does Service Bundling Reduce Churn?

By: Jeff Prince and Shane Greenstein

We examine whether bundling in telecommunications services reduces churn using a series of large, independent cross sections of household decisions. To identify the effect of bundling, we construct a pseudo-panel dataset and utilize a linear, dynamic panel-data model,... View Details

Keywords: Communication Technology; Customer Satisfaction; Product Marketing; Telecommunications Industry

Find at Harvard

01 Apr 1999
News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

Recently featured on the cover of Forbes with Intel chairman Andrew Grove, Associate Professor Clayton M. Christensen is the author of The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. His research on "disruptive... View Details

November 2019 (Revised June 2020)
Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

Web

Olivia Wenzel | MBA

community of students, alumni, and faculty, who share my passion for technology and social impact, but whose perspectives are informed by diverse backgrounds and application areas. Tech areas of interest: Elder Tech, Health Tech, Social... View Details

10 Jul 2024
News

Next Level

Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming... View Details

Keywords: Catherine O’Neill Grace

28 Feb 2014
News

The First Five Years: Omowale Casselle (MBA 2009)

Omowale Casselle What does your work involve? "My official title is director of product management, SAMPLEit, a new venture at redbox. In this role, I'm responsible for leveraging technology across our... View Details

Keywords: General Merchandise Stores; Retail Trade

01 Jun 2001
News

Teaching for the Ages: the MBA Classroom in the 21st Century

their market? Did they miss important, competitive developments? “There’s all too often an assumption with technological products that people like you should sit back and let the technical folks do it,” says... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Profile

Kaki Ettinger

fascinated by the rapidly growing power of digital tools, and since then have remained committed to a career in technology and media. But for me, the "what" was easier than the "how" - I knew where I wanted to make an... View Details

Keywords: Technology; Technology; Technology

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

01 Sep 2011
News

Green Day

says. To that end, Clean Line has committed to buying from suppliers located near the lines and to building converter stations, the pickup points for the energy, in order to create jobs locally. — SA Window on a Greener World SOLADIGM A Clear View: At Soladigm, CEO Rao... View Details

Keywords: Julia Hanna;Sarah Auerbach; Agriculture; Manufacturing; Electric Power Generation, Transmission, Distribution; Utilities

01 Dec 1997
News

New Releases

Technology Integration by Marco Iansiti (Harvard Business School Press) In the old days, coping with technological change was simple: you kept track of developments, tried to decide if they had legs, and... View Details

Keywords: Robert Binstock

May 2008 (Revised March 2010)
Case

Palm (A): The Debate on Licensing Palm's OS (1997)

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell

This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details

Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry