Publications
Publications
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(6,845)
- Faculty Publications (2,801)
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
- June 1986 (Revised July 1990)
- Case
OTISLINE (A)
By: F. Warren McFarlan and Donna B. Stoddard
Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details
- May 1986 (Revised July 1986)
- Case
MBAs at Merrill Lynch
By: George C. Lodge
Keywords: Financial Services Industry
- April 1986 (Revised February 1988)
- Case
Batterymarch Financial Management (B)
By: Andre F. Perold
Keywords: Financial Services Industry
- April 1986 (Revised February 1989)
- Case
Tribal Assets Management: The Dragon Proposal
By: William A. Sahlman and Norman Klein
Keywords: Financial Services Industry
- April 1986 (Revised February 1988)
- Case
Batterymarch Financial Management (A)
By: Andre F. Perold
Keywords: Financial Services Industry
- April 1986 (Revised July 1986)
- Supplement
Duncan Field (B)
Following the acquisition of a new business, the manager is approached for the "continuation" of a regular payment for services to "insure labor peace" and maintain a parking lot. The case allows discussion of ethical, legal, and practical issues involved. View Details
- November 1985
- Case
Paine Webber (A): Choosing a Corporate Strategy
By: Dwight B. Crane and Robert G. Eccles Jr.
- October 1985
- Case
Merrill Lynch: Underwriting Beverly Enterprises (A)
By: Dwight B. Crane
Keywords: Financial Services Industry
- September 1985 (Revised January 1986)
- Case
Peter Wendell
Contains a description of a decision confronting an employee of IBM in late 1981. Should he leave IBM to become head of a new venture capital fund which will specialize in technology investments? The case is designed to expose students to the nature of the opportunity... View Details
- February 1985 (Revised January 1989)
- Teaching Note
SSS (Scientific Systems Services), Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Keywords: Service Industry
- January 1985
- Case
Business Research Corp. (A)
Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The... View Details
- December 1984
- Teaching Note
Colonial Food Services Co., James Cranston, and Eugene Kirby (A), Teaching Note
By: Michael Beer
Teaching Note for (9-478-005), (9-478-006), and (9-478-007). View Details
Keywords: Food and Beverage Industry
- October 1984 (Revised July 2003)
- Case
At the T. Rowe Price Trading Desk (A)
By: Andre F. Perold
Describes the events surrounding the sale of a particular large block of a thinly traded stock. Brings the situation to the point at which the seller has received an offer, and must now decide what to do. View Details