Publications

SSRN

October 1984
Case

NIKE (A1)

Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details

Keywords: Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Apparel and Accessories Industry

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June 2004
Case

Aventis SA (A): Planning for a Merger

By: Joshua D. Margolis and Carin-Isabel Knoop

Eight executives at Hoechst and Rhone-Poulenc must make four crucial decisions on the eve of merging their companies to become Aventis--what would become the world's third largest pharmaceutical firm. In addition to formulating a vision and strategy, the two firms must... View Details

Keywords: Problems and Challenges; Mergers and Acquisitions; Horizontal Integration; Organizational Design; Organizational Culture; Pharmaceutical Industry; United States

06 Jun 2007
Research & Ideas

Behavioral Finance—Benefiting from Irrational Investors

of individual investors and 30 percent of institutional investors appear to be more inertial than logical. They take the default option, passively accepting the shares offered as consideration in stock mergers View Details

Keywords: by Julia Hanna

May 2000
Article

Maxmin Expected Utility over Savage Acts with a Set of Priors

By: Ramon Casadesus-Masanell, Peter Klibanoff and Emre Ozdenoren

This paper provides an axiomatic foundation for a maxmin expected utility over a set of priors (MMEU) decision rule in an environment where the elements of choice are Savage acts. This characterization complements the original axiomatizations of MMEU developed in a... View Details

Keywords: Uncertainty Aversion; Ambiguity; Expected Utility; Set Of Priors; Knightian Uncertainty; Decision Making; Game Theory; Risk and Uncertainty; Mathematical Methods

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Read Now

November 2010
Case

Gilt Groupe

By: Michael J. Roberts, William A. Sahlman and Tamara Obradov

The case explores decisions faced by Gilt Groupe co-founders in 2009 regarding how rapidly to grow, which growth strategies to pursue and how much capital to raise. View Details

Keywords: Entrepreneurship; Finance; Growth Management; Growth and Development Strategy; Decision Making

October 2021 (Revised November 2021)
Case

DRSi

By: Richard S. Ruback and Royce Yudkoff

In March of 2019, Jen Ransom Fuller purchased DRSi. DRSi, located in Bellevue, Washington, printed and reproduced architectural plans and drawings. Fuller planned to use her first year of ownership to learn the business and to run it in much the same way as the seller.... View Details

August 2019 (Revised March 2022)
Case

Family Matters: Governance at the Zamil Group

By: Christina R. Wing, Suraj Srinivasan and Esel Çekin

This case focuses on a large Saudi Arabian industrial conglomerate and family business Zamil Group’s corporate and family governance journey. The 12 sons of the founder led and grew the group successfully after taking over from their father in 1961. The secret to their... View Details

Keywords: Middle East; Family Ownership; Family-owned Business; Saudi Arabia; Family Business; Governance; Organizational Structure; Values and Beliefs; Steel Industry; Industrial Products Industry; Middle East; Saudi Arabia; Bahrain

January 1987 (Revised January 2002)
Case

Baker Precision Instruments, Inc.

By: Ramchandran Jaikumar, Roy Shapiro, Donald Rosenfield and Kathryn E. Stecke

A rapidly growing machine parts manufacturer is trying to decide whether to acquire an advanced Flexible Manufacturing System or Systems. The selection decisions must address the impact of new technology, the effect of setup times on production planning and capacity,... View Details

Keywords: Information Technology; Cost vs Benefits; Machinery and Machining; Production; Decision Choices and Conditions; Management Systems; Manufacturing Industry; Industrial Products Industry

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25 Aug 2021
News

Why People Feel Guilty about Using Effort-Saving Products When Taking Care of Loved Ones

2020
Book

Work, Mate, Marry, Love: How Machines Shape Our Human Destiny

By: Debora L. Spar

Covering a time frame that ranges from 8000 BC to the present, and drawing upon both Marxist and feminist theories, the book argues that nearly all the decisions we make in our most intimate lives—whom to marry, how to have children, how to have sex, how to think about... View Details

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

might have produced the same results as the McKinsey study. He commented that improved performance is not about gender diversity, but rather about cognitive diversity--"differences in the way that we see and categorize the world, the... View Details

Keywords: by James Heskett

26 Apr 2011
First Look

First Look: April 26

PublicationsManagement Accounting: Information for Decision Making and Strategy Execution Authors:Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, View Details

Keywords: Sean Silverthorne

April 1993 (Revised June 1994)
Supplement

MathSoft, Inc. (B)

By: V. Kasturi Rangan

Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated. View Details

Keywords: Communication Technology; Forecasting and Prediction; Curriculum and Courses; Learning; Knowledge Sharing; Growth and Development Strategy; Marketing Channels; Education Industry

March 2008 (Revised April 2008)
Case

Corning: 156 Years of Innovation

By: H. Kent Bowen and Courtney Purrington

The executive team at Corning has committed to double the rate of new business creation per decade, while at the same time growing the company's current businesses, including glass substrates for LCD displays. Their strategy, built on more than 150 years of successful... View Details

Keywords: Innovation Leadership; Resource Allocation; Product Development; Research and Development; Science-Based Business; Industrial Products Industry