Publications

February 2017
Case

Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand

By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu

The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; China

03 Aug 2017
Blog Post

“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”

Sometimes inspiration does come from the likeliest places. For Rahil Mehrotra, MBA 2018, it emerged from a combination of HBS courses and experiences: The Entrepreneurial Manager (TEM) course, the winter break Startup Boot Camp program, and most importantly, the Field... View Details

Keywords: Entrepreneurship

Program

Finance for Senior Executives

highly interactive virtual modules. The blended format provides opportunities to apply new skills and frameworks in your organization during the program. Both case-based formats are led by HBS faculty, who share their latest research and engage you in a dynamic... View Details

15 Sep 2016
News

Why the U.S. economy lags: It's the politics, stupid

Luis M. Viceira

Luis M. Viceira is the George E. Bates Professor in the Finance Unit and a Research Associate at the National Bureau of Economic Research. His research, course development, and teaching focus on the areas of investment management... View Details

Keywords: banking; education industry; financial services; nonprofit industry; retail financial services

2021
Chapter

Renewing the Relevance of IB: Can Some History Help?

By: Geoffrey Jones

International business (IB) as a discipline has given limited attention to contemporary grand challenges of inequality, global warming, aging populations, endemic health crises, and de-globalization, in all of which multinationals are either central to the problem or... View Details

Keywords: International Business; Globalization; History; Multinational Firms and Management

October 1995
Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details

Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry

April 2004 (Revised May 2007)
Case

Conor Medsystems

By: Donald N. Sull, Robert F. Higgins, Linda A. Cyr and Bijan Salehizadeh

Conor Medsystems had developed a drug-eluting stent that could capture significant share of the $5 billion global market. Chief executive officer, Frank Litvack, is considering alternative sources of financing to test the device. View Details

Keywords: Entrepreneurship; Health Testing and Trials; Corporate Finance; Medical Devices and Supplies Industry

14 Apr 2020
Video

Perspectives on the COVID-19 Pandemic: Advaithi-Shih (Session 6)

Dwight B. Crane

Mr. Crane was a member of the Finance Faculty at Harvard Business School for a number of years, working primarily in the field of financial institutions and corporate governance. He taught in the MBA and executive education programs at the School, most recently... View Details

March 2015 (Revised August 2016)
Case

Coffee Wars in India: Starbucks 2012

By: David Yoffie and Rachna Tahilyani

Starbucks entered India in late 2012. This case explores Starbucks' globalization strategy, its success in China, and its vision for India. The case asks whether Starbucks can replicate its success in China in India. View Details

Keywords: Competitive Moves; Strategy; Competitive Advantage; Competition; India; China

14 Mar 2019
HBS Seminar

Serguei Netessine, Wharton, University of Pennsylvania

12 Nov 2019
Video

Kiran Mazumdar Shaw

Kiran Mazumdar-Shaw, Chairperson and Managing Director of Biocon, India’s largest biopharmaceutical company, discusses how partnerships with Unilever, Cuban research institutes, and the global health companies... View Details

Research Summary

Rooting Marketing Strategy in Human Universals

Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details

August 2002 (Revised February 2005)
Case

Gillette Company (B): Leadership for Change

By: Rosabeth M. Kanter and James Weber

Describes the actions and behavior of a new CEO in his first days and weeks as he sets expectations for his top management team and introduces processes and disciplines to begin the turnaround of a global consumer products company. View Details

Keywords: Business Strategy; Policy; Change Management; Leading Change; Motivation and Incentives; Strategic Planning; Retail Industry

Highlighted in Columbia L. Sch.’s Blue Sky and Duke L. Sch.’s Global Markets blogs. Featured in its own episode of Stanford L. Sch.’s Business Scholars podcast. Selected for “New and Emerging Voices in Workplace Law,” 2020 AALS Ann. Meeting. View Details

2024
Working Paper

Open Source Software Policy in Industry Equilibrium

Open source software (OSS) is a form of public knowledge widely provided and relied on by the private sector. To study the effects of growing government involvement in this critical public good, I build a new empirical model where high-tech firms choose software inputs... View Details

September 2024 (Revised February 2025)
Case

Aramco: Navigating the Energy Transition

By: Tarun Khanna and Gizem Cihan Dincsoy

In March 2024, Amin Nasser, president, and CEO of the Saudi Arabian Oil Company (Aramco), had just delivered a speech about the future of energy at a global energy conference. The world was behind schedule in meeting long-term climate change goals. The global shift... View Details

Keywords: Energy Transmission; Oil ＆ Gas; Economic Diversification; Corporate Strategy; Leadership; Business Strategy; Goals and Objectives; Transition; Environmental Sustainability; Diversification; Energy Industry; Saudi Arabia