Publications

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January 2000 (Revised October 2001)
Case

Security Capital Pacific Trust: A Case for Branding

A real estate operations and investment trust is considering whether it should pursue branding as a strategic investment. Through interpretation of case data and video from focus groups, students deduce the consumer (cognitive, psychological, and economic),... View Details

Keywords: Decision Making; Brands and Branding

Profile

Fatima Albassam

In 2017, when Fatima Albassam was working in her home country of Saudi Arabia as a business development analyst for Saudi Aramco, she began making volunteer service trips to Jordan to support Syrian refugees. “While there,” Fatima says,... View Details

January 2013 (Revised February 2013)
Case

EverTrue: Mobile Technology Development (A)

By: William R. Kerr and Alexis Brownell

Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details

Keywords: Start-up; Mobile App; oDesk; Outsourcing; CTO; Minimum Viable Product; App Development; Business Startups; Decisions; Entrepreneurship; Mobile and Wireless Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India

25 Jan 2016
News

Problem-based learning and the case method

18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

information technologies. Recent advances in biotechnology have raised ethical issues that have never before presented themselves. And globalization has given rise to cross-cultural dilemmas that just weren't a major part of the scene in... View Details

Keywords: by Carla Tishler

September 2006 (Revised April 2007)
Case

Medtronic Vision 2010

By: Lynda M. Applegate

Describes the company's year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic... View Details

Keywords: Business Plan; Transition; Decision Choices and Conditions; Corporate Entrepreneurship; Financial Management; Financing and Loans; Health Care and Treatment; Innovation and Invention; Strategic Planning; Health Industry

To all who declare that American democracy is broken—riven by partisanship, undermined by extremism, and corrupted by wealth—history offers hope. In nearly every generation since the nation’s founding, critics have made similar declarations, and yet the nation is... View Details

April 2024 (Revised November 2024)
Case

Moderna: Pioneering a People Platform to Accelerate Science Innovation

By: Tatiana Sandino, Emil Dy and Samuel Grad

Moderna was founded in 2010 to explore how messenger ribonucleic acid (mRNA) could be used to create breakthrough medicines by encoding instructions for the body to create antibodies. When Stéphane Bancel (HBS 2000) took over in 2011, he bet on the potential of this... View Details

Keywords: Disruptive Innovation; Talent and Talent Management; Selection and Staffing; AI and Machine Learning; Digital Strategy; Innovation and Management; Leadership Development; Management Practices and Processes; Management Systems; Organizational Culture; Performance Evaluation; Alignment; Employee Relationship Management; Science-Based Business; Expansion; Pharmaceutical Industry; Biotechnology Industry; United States

August 2020
Case

This Old House of Worship: St. Anthony Shrine (A)

By: Ryan Raffaelli

This multimedia case asks students to consider how leaders of non-profit organizations manage difficult financial, operational, and cultural turnarounds. Since its founding in 1947, St. Anthony Shrine had been a central partner in serving the Downtown Boston community.... View Details

Keywords: Leadership And Change Management; Turnarounds; Non-profit Management; Leadership; Change Management; Nonprofit Organizations; Management; Religion; Mission and Purpose; Transformation; Organizational Culture; United States

18 May 2017
News

Reversing the Losing Streak on Sesame Street

27 Apr 2017
News

HBS Prof: Case Studies Need Diversity — Now

October 2009
Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton

This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details

Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation

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10 Jan 2023
News

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

September 2011
Article

On Testing Business Models

By: D. Huelsbeck, K. Merchant and Tatiana Sandino

This study explored management decisions regarding formal empirical testing of business models. It documented a test of one company's business model under seemingly favorable conditions for such a test – a successful single product firm following a consistent strategy... View Details

Keywords: Performance Measurement; Non-financial Performance Measures; Business Models; Management Control; Decisions; Business Model; Performance Evaluation

SSRN

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Program

Advancing Women of Color in Leadership

can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Rising stars in their organizations, including mid-level managers, account managers, or subject-matter experts with 7-20 years of... View Details

July 2009 (Revised January 2012)
Case

Risk Management at Wellfleet Bank: All That Glitters Is Not Gold

By: Anette Mikes

This case motivates a debate on the role of staff functions, such as risk management: what does it mean for them to be independent, and at the same time, to partner the business lines? The case describes the risk assessment process in the corporate banking arm of... View Details

Keywords: Decision Choices and Conditions; Judgments; Credit; Banks and Banking; Governance Controls; Risk Management; Mathematical Methods

02 Jan 2024
What Do You Think?

Do Boomerang CEOs Get a Bad Rap?

(AdobeStock/Vincent) The return of Robert Iger as CEO of Walt Disney followed by a poorer-than-expected company performance has rekindled the debate about whether the decision to bring back formerly successful CEOs to revitalize an... View Details

Keywords: by James Heskett

29 Mar 2016
First Look

March 29, 2016

nature of strategy, organizational design, and leadership. Management: An Integrated Approach is the only introductory management text on the market to address this challenge by taking an integrated and holistic approach to management, as opposed to a functional... View Details

Keywords: Sean Silverthorne

February 2006 (Revised October 2006)
Case

Veridian: Putting a Value on Values

By: Rakesh Khurana, Joel Podolny and Jaan Margus Elias

David Langstaff, the CEO of Veridian, a defense company, struggles with the decision of selling the company. Langstaff has concerned himself with inculcalating his organization with the values necessary for superior achievement over the long term. But as a fiduciary,... View Details

Keywords: Cash; Corporate Governance; Financial Markets; Law; Leadership; Patents; Values and Beliefs; Service Industry; Aerospace Industry