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  • All HBS Web  (4,006)
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  • All HBS Web  (4,006)
    • People  (3)
    • News  (1,061)
    • Research  (2,605)
    • Events  (6)
    • Multimedia  (35)
  • Faculty Publications  (1,700)
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  • August 2012
  • Article

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness

By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details
Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures
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Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
  • April 2012
  • Case

Danish National Advanced Technology Foundation

By: Willy Shih and Margaret Pierson
Danish National Advanced Technology Foundation (DNATF), a government agency, invests in public-private partnerships to stimulate commercialization of Danish scientific research within the country's industry. DNATF established a process for evaluating proposals, making... View Details
Keywords: Leadership; Commercialization; Management Practices and Processes; Experience and Expertise; Innovation and Invention; Public Ownership; Business and Government Relations; Technology Industry; Denmark
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Shih, Willy, and Margaret Pierson. "Danish National Advanced Technology Foundation." Harvard Business School Case 612-091, April 2012.
  • 01 Jun 2015
  • News

Higher Ground

Video Embed Eight months after the levees broke, the Louisiana Philharmonic Orchestra returned to New Orleans to play a concert. They weren’t home yet, though. Their usual venue, the 87-year-old Orpheum Theater downtown, was in ruins, still covered in mud and sludge.... View Details
Keywords: Dan Morrell; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Health, Social Assistance
  • 11 Oct 2011
  • News

Management Consultant to Minority Businesses

Keywords: Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 24 Oct 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

to compete they need to innovate. But finding sources of innovation while still paying attention to the current business can be a struggle. The good news, says HBS professor Lynda Applegate, is that one of the forces that threatens... View Details
  • 01 Feb 1998
  • News

New Releases

professor Sumantra Ghoshal. In The Differentiated Network: Organizing Multinational Corporations for Value Creation, Nohria and Ghoshal assert that the traditional, hierarchical "spoke-and-hub" forms of organization do not provide the flexibility required to View Details
Keywords: Judith A. Ross
  • 01 Jun 1998
  • News

Short Takes

companies with such plans do not perform better financially. Further analysis prompted Beer and Katz to conclude that the real role of bonuses is simply to attract highly qualified executives to a corporation. "Companies are forced into incentive systems to View Details
Keywords: Orna Feldman and Caroline Chauncey
  • 01 Oct 2000
  • News

After the Revolution: Putting the Internet in Perspective

industrial model to the new information economy, said CEOs of incumbent (pre-Internet) companies are trying to compete with dot-coms, "but they get dot-com vertigo. They trust their senses, even after realizing they're wrong, and they get... View Details
Keywords: Margie Kelley
  • 01 Sep 2014
  • News

Case Study: Declawing the Competition

excellent customer service. However, we know this is a race that others can compete in, too, and that—with enough investment—our differentiators are replicable. What fundamental changes can we make to this market dynamic and/or our... View Details
  • 01 Feb 2001
  • News

Porter Appointed to University Professorship

is particularly important to me since the scope of my work has broadened considerably over the years." Porter's first area of interest examines how firms compete in industries and gain competitive advantage. The next focuses on locations... View Details
Keywords: Doug Gavel; University Professorship; C. Roland Christensen; Sumner H. Slichter
  • 01 Oct 2002
  • News

Jeremiah P. Murphy, Jr.

Harvard Square retail community, the Coop's number was almost up when Murphy arrived on the scene. As an old-style department store that carried everything from refrigerators to intimate apparel, the store was struggling to compete in the... View Details
  • 23 Sep 2014
  • First Look

First Look: September 23

progress. The case traces the evolution of the AmazonFresh business model and describes the operating capabilities necessary to compete in grocery. Would there come a day when most grocery shopping was done online? If so, how would Amazon... View Details
Keywords: Sean Silverthorne
  • 14 Jun 2011
  • First Look

First Look: June 14

value on average quality and less value on total quantity. With competing platforms, the effect of user preferences for quantity is reversed. Furthermore, exclusion incentives depend in a non-trivial way on the proportion of high-quality... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2008
  • Sharpening Your Skills

Sharpening Your Skills: Balanced Scorecard in Action

a Balanced Scorecard program. The purpose of an OSM is to unlock value by making strategy execution a distinct and recognized competency in an organization. Does The Bsc Work In Testing Strategy? Working Paper: Testing Strategy with... View Details
  • 05 May 2003
  • Research & Ideas

SEC Commissioner Sees “Healing and Reform”

hell of a good thing," Corzine said. Now that Congress has doubled the SEC's budget under Sarbanes-Oxley, "the SEC can now compete more effectively in the marketplace." Confidence that was lost on all levels during the... View Details
Keywords: by Catherine Walsh
  • Profile

Viktor Puzakov

slips of paper with identifying information. “During the war, there was a superstition that if you filled out the slip, you would be killed.” Of all the containers they found, Viktor says, “only one held a slip. And it was blank.” Elevator to a new level of View Details
  • 01 Sep 2014
  • News

Faculty Q&A: Cents and Sensibilities

rates or the minimum wage, reflect the public’s efforts to find the right balance between these competing arguments. That may not be pretty, but it makes me hopeful. How do people make decisions about these big economic questions?... View Details
Keywords: April White; faculty research; writing
  • 20 Nov 2000
  • Research & Ideas

Moving from Supply Chains to Supply Networks

they don't. Speed. During the last decade, it's all been about competing through speed—being able to satisfy changing customer needs quickly, accurately, and efficiently. EE: Going back to your discussion of information technology as a... View Details
Keywords: by Staff
  • 21 Aug 2000
  • Research & Ideas

Faculty Research Looks to Latin America

Ashish Nanda Nanda: "How do firms compete with one another, not only in service offerings but also in the war for talent? "Most of my work has been focused on the USA, and I am keen to look at Latin American investment banking... View Details
Keywords: by Martha Lagace
  • 01 May 2012
  • First Look

First Look: May 1

competing in the new, despite some dramatic early success. We suggest that these difficulties do not arise from cannibalization concerns or from inherited cognitive frames. Instead they reflect diseconomies of scope rooted in assets that... View Details
Keywords: Carmen Nobel
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