Advertising and Marketing - Publications - Faculty & Research

01 Jun 2014
News

Spring Training for Startups

The Winners Most Innovative, Greatest Impact (via online voting) York Street Partners Transforming financial markets to support Sri Lanka's development Best Investment (via HBS Alumni Angels) Busbud Busbud makes it easy to search,... View Details

01 Jun 2006
News

Banking on Success

success: “It’s all about having the best systems, the best people, the best products, and the best risk controls,” he told Fortune (April 3, 2006). Since arriving at JPMorgan, Dimon has driven down costs, consolidated systems, View Details

Keywords: Management

24 Apr 2014
News

Betting big on star power can be a winning strategy in business—not just show business

creating marketing efficiencies. Although the digital revolution promised to democratize content production and distribution, the reality is that blockbuster strategies are more applicable View Details

01 Dec 2019
News

Making Eco Easy

opportunity to create products that enable consumers to easily do the right thing,” says Paiji Yoo. It’s a sentiment shared by founding member Gina Pak (MBA 2015) who, as Blueland’s head of Marketing and... View Details

Keywords: Jennifer Gillespie

27 Oct 2020
News

HBS Votes

finance, media, and other executives are calling on Americans to stay cool during a heated election season.” March to the Polls “2020 is not canceled. It’s the year we woke up,” according to the March to the Polls (M2P), a grassroots... View Details

01 Mar 2007
News

Letters to the Editor

Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of... View Details

21 Nov 2017
News

Start Your Engines

the queue, not surprisingly: deals on digital content and bringing F1 in line with 21st century marketing practices. “We have 400 million to 500 million fans around the world View Details

Keywords: Racing; Formula One

25 Apr 2014
News

A model of service

says. "The soup kitchen is a business. I managed more than 50 people, oversaw all of our marketing efforts, and maintained relationships with grant-making organizations," says Garrett, who stepped down in... View Details

24 Apr 2014
News

Helping one child led to improving the lives of thousands

Gerald Chertavian (MBA 1992) volunteered as a Big Brother and saw firsthand how urban youth suffered from a lack of job options. He wrote his HBS application essay about starting a program to connect those young adults with a growing need... View Details

28 Feb 2014
News

Doing Business in Afghanistan

Keywords: terrorism; risk; entrepreneurship; Telecommunications; Telecommunications; Information

19 Aug 2013
News

Bees Make a Sweet Deal for African Farmers

manufacturing hives and offering village-level demonstrations and training. A social enterprise that has won multiple international awards, Honey Care also provides a guaranteed View Details

Keywords: Agriculture; Finance; Health, Social Assistance; Management

04 Nov 2020
News

The Long View: Persevering Through Past Crises

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “We are only as good as our experiences. I think of every setback as an experience to make me stronger, more marketable and a better executive... View Details

01 Jun 2015
News

Ask the Expert: The Kids Are All Right

great products, great narratives, wherever they come from—new or old, big or small, corporate or homegrown. This openness of the millennials is having enormous impact, creating opportunities for startups, insurgents, and existing players... View Details

01 Apr 1997
News

Facing the Music

says Bond, who, prior to her Motown career, served as a financial analyst for several corporations and investment firms. "The songs are as fresh today as they were 25 years ago." Candace Bond, vice president of catalog development View Details

Keywords: Marguerite Rigoglioso

01 Mar 2014
News

My HBS Eureka Moment

made many, many other life-changing contributions. Be Prepared Peter Kiernan (MBA 1965) ON THE VERY FIRST DAY OF CLASS, MY section of 100 classmates entered Professor Marty Marshall's introductory Marketing course View Details

Keywords: Walter Frese; Martin V. Marshall; C. Roland Christensen; Lawrence Fouraker; Educational Services

14 Jul 2021
News

The First Five Years: Nicolas Manes (MBA 2020)

pandemic and in a not-so-common market segment.” What’s your favorite HBS case and why? “My favorite was on Enron. It triggered a lot of hard conversations that we all must... View Details

24 Apr 2014
News

Helping India’s energy crisis, one bulb at a time

When Raghu Yarlagadda (MBA 2014) visited his native India in 2009, signs of a persistent energy crisis were everywhere: villages going dark to conserve energy, youngsters inhaling fumes while studying by kerosene lamp, and candles posing... View Details

01 Jun 2022
News

Empowering Entrepreneurially Minded Students

can’t yet afford to pay market rates. For some qualifying students, the Rock Loan Forgiveness Program helps reduce their debt burden after graduation. FAST FACTS 45 Entrepreneurs-in-Residence, Rock Executive Fellows, View Details