Publications

Web

Marketing Awards & Honors - Faculty & Research

or Management Science from Carnegie Mellon University. 2018 Jill J. Avery : Recipient of the Robert F. Greenhill Award for Outstanding Contributions to Harvard Business School, 2017–2018. Julian De Freitas : Received a Certificate of... View Details

31 Jan 2018
Blog Post

Tiffany Nida’s Amazon Journey: “I Continue to Grow Because They Keep Giving Me Responsibility.”

At Amazon, Tiffany Nida (HBS MBA 2012) leads a fifteen-person team in her current role as Senior Manager, Product Management, in one of the company’s frontier business segments, Amazon Transportation. Her five-and-a-half year tenure... View Details

Keywords: Technology

Web

Beth Clark | About

Elizabeth (Beth) Clark Bio As the Chief Information Officer at Harvard Business School (HBS), Beth Clark oversees the transformation and strengthening of enterprise IT, ensuring alignment with the School's reputation for excellence.... View Details

February 2018 (Revised March 2018)
Case

Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)

By: Lauren Cohen, Christopher Malloy and William Powley

This case examines the intersection of two firms (Cogent Labs—a machine learning software firm in Tokyo; and Google, the technology infrastructure giant) attempting to exploit the benefits of artificial intelligence and machine learning in the financial services... View Details

Keywords: Technological Innovation; Finance; Growth and Development Strategy; Business Model; Applications and Software; Infrastructure; Technology Industry; Financial Services Industry

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

many entrepreneurs in action and to follow their thinking as it has evolved. Some entrepreneurs conceptualize their new business model all at once, in a single, grand epiphany. They proceed intuitively,... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

June 2025
Case

TagHive: Edtech Pricing and Distributor Decisions

By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg

Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details

01 Oct 2018
Blog Post

Josh Latson and his Fellowship: “It’s like a pie eating contest.”

One night during his first-year at HBS, Josh Latson (MBA 2015) shadowed an emergency room physician through his rounds in a busy urban hospital. Josh was there as a member of the school’s Health Care Club, which he had joined to pursue a... View Details

Keywords: Health Care

25 Nov 2008
First Look

First Look: November 25, 2008

Harvard Business School Case 708-418 Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes... View Details

Keywords: Martha Lagace

30 Jan 2012
Research & Ideas

Measuring the Efficacy of the World’s Managers

organizational management practices all over the world. The project was borne of a widely perceived gap in economic research. In business academia, there is an optimistic tendency to assume that managers generally make decisions in the... View Details

Keywords: by Carmen Nobel

01 Mar 2024
News

The Internet's Next Frontier

business leaders navigate this rapidly evolving next frontier of the internet, build new ventures in it, and adapt existing business models so that companies and organizations... View Details

Keywords: Jennifer Gillespie

05 Jun 2009
What Do You Think?

What Does Slower Economic Growth Really Mean?

equivalent amount of food, steel, or information? If much recent growth has resulted from real estate and financial bubbles, will slower growth really have as profound an impact on our way of life and the corporate business View Details

Keywords: by Jim Heskett; Financial Services; Construction; Real Estate

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

Finance can be intimidating, and many business executives don’t even try to get their arms around it. But Harvard Business School Professor Mihir Desai says business leaders... View Details

Keywords: by Dina Gerdeman

19 Jul 2016
First Look

July 19, 2016

I. Norton Abstract—While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven... View Details

Keywords: Sean Silverthorne

10 Mar 2009
First Look

First Look: March 10, 2009

previously lived outside India rely significantly more on diaspora networks for business leads and financing. This is especially true for entrepreneurs who are based outside software hubs—where getting leads to new View Details

Keywords: Martha Lagace

01 Feb 2011
First Look

First Look: Feb. 1

and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar... View Details

January 2017
Case

Danaher Corporation, 2007–2017

By: John R. Wells and Gabriel Ellsworth

On July 2, 2016, Danaher Corporation completed the spinoff of Fortive Corporation. The previous day, Danaher’s stock price had reached an all-time high. In 2015, Danaher had decided to split off its test and measurement, fuel and fleet management, and automation... View Details

Keywords: Danaher; Fortive; Larry Culp; Beckman Coulter; Pall; Life Sciences; Diagnostics; Environmental Operations; Water Management; Dental; Testing; Measurement; Fuel; Fleet Management; Automation; Toolmaking; Tools; Disease Management; Continuous Improvement; Toyota Production System; Divestiture; Spinoffs; Spin-off; Networks; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Divisions; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Joint Ventures; Restructuring; Engineering; Chemicals; Construction; Machinery and Machining; Profit; Revenue; Globalized Firms and Management; Multinational Firms and Management; Health; Health Care and Treatment; Health Disorders; Medical Specialties; Business History; Job Cuts and Outsourcing; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Practices and Processes; Management Succession; Management Systems; Resource Allocation; Market Entry and Exit; Measurement and Metrics; Logistics; Business Processes; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Science; Genetics; Natural Environment; Wastes and Waste Processing; Science-Based Business; Opportunities; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Consolidation; Corporate Strategy; Diversification; Expansion; Technology; Software; Technology Networks; Technology Platform; Value; Valuation; Aerospace Industry; Auto Industry; Biotechnology Industry; Chemical Industry; Computer Industry; Construction Industry; Consumer Products Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; Health Industry; Industrial Products Industry; Information Technology Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Rubber Industry; Semiconductor Industry; Shipping Industry; Technology Industry; Telecommunications Industry; Utilities Industry; United States; District of Columbia

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the world's largest advertising and marketing-services firms, describes the $4 billion spent last year as "chicken feed." What he finds interesting about the Web is the impact it is having on the wider area of communication services. Sorrell, whose View Details

Keywords: by Susan Young

March 2007 (Revised March 2009)
Case

Cherrypicks

By: William R. Kerr

Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but... View Details

Keywords: Business Model; Business Startups; Communication Strategy; Entrepreneurship; Partners and Partnerships; Communications Industry; China; Hong Kong; South Korea