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Show Results For
- All HBS Web
(18,128)
- People (94)
- News (6,674)
- Research (6,903)
- Events (89)
- Multimedia (509)
- Faculty Publications (4,159)
- 23 Nov 2020
- Research & Ideas
COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.
Consumer bankruptcies usually climb alongside unemployment rates as filers seek to discharge debt and get a fresh start, write the authors of the new working paper Bankruptcy and the COVID-19 Crisis.... View Details
Keywords: by Rachel Layne
- August 2012
- Article
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details
Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures
Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
- 10 Jan 2018
- Blog Post
EXPERTS SHARE 5 TIPS TO BECOME A BETTER MANAGER
management process–and the one most often neglected–is reflection. Whether you've experienced a huge success or a resounding failure, it is equally important to look back and identify what factors... View Details
Keywords: All Industries
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
there are two reasons why CEOs should be cautious about overdoing the percentage of time interfacing with customers. First, marketing and selling should be a prime task of the CEO's direct reports, the individual business unit leaders. The CEO should not have View Details
Keywords: by John Quelch
- 01 Jun 2016
- News
Making It Possible to Explore and Grow
soon- to-be MBA — entrepreneur intends to make a difference with his business education. “In 20 to 30 years, I hope to have created a venture where people have meaningful View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
McDonald and others in academia call a cognitive referent. Simply put, a cognitive referent is the king of its category. More importantly, it enjoys all kinds of benefits over competitors further down the brand-recognition chain. The smartest people want View Details
- 02 Jun 2015
- News
Pointing the Way to a Better World
the equation—the people and organizations working on the solutions. The couple spent a year reporting on the ground, from around the world, and then compiled their conclusions for A Path Appears. The result, says WuDunn, is a hopeful... View Details
Keywords: Margie Kelley
- 18 Mar 2021
Industry Spotlight Series: From Retail to HBS
Please join us for a virtual panel discussion highlighting Harvard Business School students formerly working in the Retail Industry. Hear what a day in the life of an HBS student is like, how they plan to... View Details
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
John Walson launched the first commercial cable television system in Mahanoy City, Pennsylvania, an Appalachian town eighty-six miles from Philadelphia. 1,2 Walson worked as a lineman for Pennsylvania Power & Light and also owned a... View Details
- 17 Nov 2020
- News
Why a Blended Workforce May Be Key to Lasting Competitive Advantage
- 01 Jun 2008
- News
Anjali Raina to Lead India Research Center
located in regions that play a vital role in the world economy, including Asia- Pacific, Europe, Japan, Latin America, and California’s Silicon Valley. Raina will focus on building and maintaining relationships with senior business leaders in the region View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back... View Details
Keywords: by Manda Mahoney
- 09 Apr 2019
- News
Ray Dalio: Why and How Capitalism Needs to Be Reformed
die,” says Dalio. “This is now true for capitalism. In this report, I show why I believe that capitalism is now not working for the majority of Americans, I diagnose why it is producing these inadequate results, and I offer some... View Details
Keywords: capitalism
- 06 Sep 2022
- Blog Post
To Go-Go: A Foodtech Startup Serves Up Scale in Latin America
off the ground? That is exactly what Juan Azuero (MBA 2019) and Daniela Izquierdo (MBA 2019) are doing with Foodology, a foodtech startup with operations in Colombia, Mexico, Brazil, and Peru. Azuero and Izquierdo both grew up in Bogotá, both View Details
- 01 Dec 2022
- News
The Potential of Business to Improve Lives
related story). The Institute is currently focused on two key questions: how to respond to climate change and how to build a more inclusive economy. “BiGS was created View Details
Keywords: April White
- 01 Mar 2004
- News
Take 2: From Ad Copy to Cuneiform
doing some very mundane things like digging up postholes and then trying to figure out how the posts were placed and what kind of roof they supported.” While she now holds a Ph.D. in the field, Rothberg’s passion for archaeology began as... View Details
- 23 Mar 2011
- Research & Ideas
China’s 60-Year Road from Revolution to World Power
immiseration of a kind not known before, to stagnation in situ, without—as had been the case during the Republican era the possibility of outmigration. If the urban working class of the Republican period was... View Details
Keywords: by William C. Kirby