Publications

Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services

August 2020 (Revised September 2020)
Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details

Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio

April 1989 (Revised December 1998)
Case

Masco Corp. (A)

By: Michael E. Porter and Cynthia A. Montgomery

Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details

Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry

Article

The Impact of Corporate Social Responsibility on Investment Recommendations

By: Ioannis Ioannou and George Serafeim

Using a large sample of publicly traded U.S. firms over 16 years, we investigate the impact of corporate socially responsible (CSR) strategies on security analysts' recommendations. Socially responsible firms received more favorable recommendations in recent years... View Details

Keywords: Public Ownership; Corporate Social Responsibility and Impact; Strategy; Experience and Expertise; Value Creation; Public Equity; Markets; Investment; Perception; United States

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March 1995 (Revised June 1995)
Supplement

The Black & Decker Corporation (B): "Operation Sudden Impact"

By: Robert J. Dolan

Describes Black & Decker's strategy for the tradesmen market. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry

2010
Book

One Strategy: Organization, Planning, and Decision Making

By: Steven Sinofsky and Marco Iansiti

Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details

Keywords: Strategy; Organizations; Planning; Decision Making

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June 1998 (Revised August 2001)
Case

Wells Fargo Online Financial Services (A)

By: Robert S. Kaplan and Nicole Tempest

Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details

Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Financial Services Industry

May 1999 (Revised September 1999)
Case

HydroCision, Inc.

By: Gary P. Pisano, Joshua D. Hamermesh, Richard Atsuhiko Kondo, Karen J. Nowiszewski and Erik James Wordelman

Examines the market-entry strategy of a medical device company. View Details

Keywords: Markets; Strategy; Medical Devices and Supplies Industry

October 1978 (Revised December 1980)
Case

Club Mediterranee

Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S. tourists to its Caribbean resorts. Should Club Med attempt to attract other market segments? What should its growth... View Details

Keywords: Marketing Strategy; Growth and Development Strategy; Tourism Industry; United States; Europe

September 1983 (Revised December 1988)
Case

Cleveland Twist Drill (A)

By: Richard G. Hamermesh

Deals with the problems of implementing strategy in a declining industry and the negotiation of strategy with external constituencies, particularly labor unions. Traces Jim Bartlett's first nine months as president and asks for a plan of action. View Details

Keywords: Decision Choices and Conditions; Management Style; Negotiation Tactics; Labor and Management Relations; Corporate Strategy

January 2018
Background Note

Math Tools for Strategists

By: Tarun Khanna and Jan W. Rivkin

Great strategists rely heavily on numbers as they go about their work. This note offers an overview of the highbrow and lowbrow quantitative tools that individuals commonly encounter during strategy courses and in actual strategy work. The note focuses especially on... View Details

Keywords: Mathematical Methods; Strategy

Web

Doctoral

the changing world of business, society, and education. PhD Programs Accounting & Management Business Economics (Includes Finance) Health Policy (Management) Marketing Organizational Behavior Strategy Technology & Operations Management... View Details

Career Coach

Carrie Goodrich

Carrie pivoted from Sales and Trading to Strategy and Operations at DoorDash and, more recently, a Product Management Internship at Amazon. Given this, Carrie can help students navigate industry transitions into technology, as well as... View Details

Program

Competing in the Age of AI—Virtual

transformation strategy Business and technology leaders and contributors who want to understand how they can deploy the latest AI tools to unlock new sources of strategic and operating value Individuals in strategy-related roles including... View Details

Web

Alumni

Rembrand Koning, the Mary V. and Mark A. Stevens Associate Professor at HBS, and Hyunjin Kim (AB 2010, DBA 2020), assistant professor of strategy at INSEAD, have worked closely with Grab to help scale and test the AI assistant that is now... View Details

November 2001 (Revised February 2010)
Case

Intel Corporation: 1997-2000

By: Ramon Casadesus-Masanell and Michael G. Rukstad

Describes Intel's diversification strategy initiated in 1998 by CEO Craig Barrett. Initially, Barrett's strategy worked well, as market value reached $510 billion in September 2000. Just three months later, however, investor pessimism over a slowing economy and recent... View Details

Keywords: Economic Slowdown and Stagnation; Investment; Corporate Strategy; Diversification; Valuation; Technology Industry

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12 Mar 2024
Cold Call Podcast

How to Bring Good Ideas to Life: The Paul English Story

Keywords: Re: Frances X. Frei

August 2022
Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas

In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details

December 2017
Supplement

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands (Vegemite—the iconic Australian spread,... View Details