Social Marketing - Publications - Faculty & Research

14 Jan 2002
Research & Ideas

Countries on the Cusp: The Power of Nationalism

authority leads to societal reactions against the marketization of social life. That is one aspect of globalization that we have seen increasing over the past three years. Certainly the events of September... View Details

Keywords: by Martha Lagace

June 2020
Case

MOD Pizza: A Winning Recipe? (Abridged)

By: Boris Groysberg, John D. Vaughan and Matthew Preble

This is an abridged version of “MOD Pizza: A Winning Recipe?” HBS Case No. 416-004. Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015... View Details

Keywords: Entrepreneurship; Employees; Employee Relationship Management; Selection and Staffing; Leadership; Growth and Development Strategy; Marketing; Service Delivery; Organizational Culture; Corporate Social Responsibility and Impact; Mission and Purpose; Service Industry; Food and Beverage Industry; United States

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February 2009
Teaching Note

AMD Dresden: Copy Inexactly! (TN)

By: Willy C. Shih

Teaching Note for [609004]. View Details

Keywords: Growth and Development; Production; Management Practices and Processes; Organizational Culture; Investment; Industry Clusters; Groups and Teams; Motivation and Incentives; Competency and Skills; Engineering; Science; Geographic Location; Semiconductor Industry; Germany; Europe; United States

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September 2024
Supplement

Allbirds: Decarbonizing Fashion (B)

By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg

The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds’ product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering,... View Details

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23 Mar 2016
Research & Ideas

Researchers Prove C-Suite Gender Gap—but Can’t Explain It

elucidate the huge differences in appointments and pay among top executives. “I believe that some type of discrimination would be the most likely story” The categories they studied included level of education (e.g. high school vs. university); educational... View Details

Keywords: by Carmen Nobel

31 Jul 2012
First Look

First Look: July 31

mobility effects of workgroup demography by integrating the social identification processes of cohesion, competition, and comparison. Using five years of personnel data from a large law firm, we examine the influence of demographic match... View Details

Keywords: Carmen Nobel

12 May 2009
First Look

First Look: May 12, 2009

international awards. How could the company capitalize on this success? Should Grace expand its operations to multiple Chinese provinces? Should Grace continue as a premium boutique winery serving a growing but ultimately limited niche View Details

Keywords: Martha Lagace

06 Feb 2007
First Look

First Look: February 6, 2007

larger class of financial and managerial consultants who sought to refine business decision-making through the introduction of statistical data and scientific analysis. The failure of most forecasting agencies to predict the stock market... View Details

Keywords: Martha Lagace

16 Jul 2013
First Look

First Look: July 16

that may be to do. In this article, the authors look at research from behavioral economics, social psychology, and other disciplines and offer practical tactics for leaders hoping to project a healthy amount of both qualities. Publisher's... View Details

Keywords: Anna Secino

10 Mar 2015
First Look

First Look: March 10

education in local communities? To switch to renewable power? All of these actions might improve social welfare, and some of them might improve profitability, but they are very different, and the business case for each of them is... View Details

Keywords: Carmen Nobel

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

options across thirteen studies involving diverse samples (executives, law/business/medical students, adults) and contexts (public policy, business, medicine). These distortions appear to primarily reflect decision biases rather than View Details

Keywords: Dina Gerdeman

23 Jul 2024
In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

This could involve cultivating a role as a “thought leader” by finding ways to engage the public on these issues including participating in public forums and congressional hearings, disseminating messages in mass and social media, and... View Details

Keywords: by Rachel Layne; Manufacturing; Retail; Fashion; Industrial Products; Consumer Products; Steel; Transportation; Telecommunications

23 Aug 2016
First Look

August 23, 2016

We find that location fundamentals including market access and comparative advantage and agglomeration economies including capital-good market externality and technology diffusion play a particularly... View Details

Keywords: Sean Silverthorne

09 Apr 2008
Research & Ideas

The Matchmaker of the Modern Economy

Warren Motley, was also a counsel to the National Association of Investment Companies who helped write the 1940 Investment Company Act, a key piece of legislation that aimed to restore the public trust after the 1929 stock market crash.... View Details

Keywords: by Spencer E. Ante

January 2023
Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira

Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details

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Educators

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices.... View Details

Keywords: Sean Silverthorne

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

factors that impact the business landscape (geopolitical forces, demographic shifts, technological breakthroughs, labor policies, social mores, and government intervention). In studying the context in which business leadership emerged, we... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

March 2011
Article

Cheaper Patents

By: Tom Nicholas

The 1883 Patents Act in Britain provides perspective for modern patent policy reforms because it radically changed incentives for inventors by reducing filing fees by 84 percent. Patents increased 2.5 fold after the reform, which was evenly distributed across the... View Details

Keywords: Patents; Global Range; Distribution; Demand and Consumers; Organizational Structure; Business Processes; Innovation and Invention; Innovation and Management; Policy; Governing Rules, Regulations, and Reforms; Fluctuation; Motivation and Incentives; Distribution Industry; United States; Great Britain

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20 Jan 2015
First Look

First Look: January 20

and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and programs that promote View Details

Keywords: Sean Silverthorne

03 Jul 2012
Research & Ideas

HBS Faculty on Supreme Court Health Care Ruling

of employer-sponsored insurance—$4,500 in 2011. Absent the requirement that healthy people buy insurance, it is likely that the individual insurance market will consist primarily of sick people. They will have $ 4,500 to buy a policy with... View Details

Keywords: Re: Multiple Faculty; Health

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Countries on the Cusp: The Power of Nationalism

MOD Pizza: A Winning Recipe? (Abridged)

AMD Dresden: Copy Inexactly! (TN)

Allbirds: Decarbonizing Fashion (B)

Researchers Prove C-Suite Gender Gap—but Can’t Explain It

First Look: July 31

First Look: May 12, 2009

First Look: February 6, 2007

First Look: July 16

First Look: March 10

New Research and Ideas, March 19, 2019

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

August 23, 2016

The Matchmaker of the Modern Economy

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

First Look at Research and Ideas, March 6, 2018

Come Fly with Me: A History of Airline Leadership

Cheaper Patents

First Look: January 20

HBS Faculty on Supreme Court Health Care Ruling

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