Publications

2001
Book

From Heresy to Dogma: An Institutional History of Corporate Environmentalism

By: Andrew J. Hoffman

This is a pathbreaking account of how the environmental movement has led to profound changes in the perceptions and practices of large-scale corporations, as shown here in the chemical and petroleum industries. The book traces how market, social, and political... View Details

Keywords: Organizational Culture; Environmental Sustainability; Public Opinion; Social Issues

December 1999 (Revised August 2001)
Case

Millennium Pharmaceuticals, Inc. (A)

By: Stefan H. Thomke and Ashok Nimgade

Focuses on Millennium's strategy to grow and revolutionize drug development through the use of new technologies such as genomics. Describes how Millennium Pharmaceuticals--a fast-growing biotechnology firm in Cambridge, MA--has used strategic alliances to finance the... View Details

Keywords: Cost Management; Financing and Loans; Medical Specialties; Retention; Growth and Development Strategy; Time Management; Product Development; Problems and Challenges; Alliances; Technology; Biotechnology Industry; Pharmaceutical Industry; Cambridge

20 Dec 2016
First Look

December 20, 2016

recent research and highlights organizational work environment influences on those processes. We revisit basic assumptions underlying the 1988 model, modify certain components and causal connections, and introduce four new constructs into... View Details

Keywords: Carmen Nobel

1 PM – 2:15 PM EDT, 27 Oct 2020
Virtual Programming

The Role of American Business Leaders in a Challenging Election Season

Amidst a pandemic, economic challenges, and social, racial, and political turmoil, the upcoming US presidential election has the potential to calm fears and help restore order at home and around the world--or to ignite a new wave of discord and dissent. In this... View Details

Career Coach

Thoba Grenville-Grey

make an appointment, please send Thoba an email. Work Experience: US - EQT Partners - New York (internship), South Africa - Ethos Private Equity, Awethu Project Capital, BCG View Details

17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

Patients with resources can easily go where care is provided. "Historically doctors moved from Africa and India to London and New York to provide care. Now we are basically flipping it around and... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

June 2020
Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman

Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details

Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

driven economy, suggests new research from Harvard Business School, and managers who can collaborate—not just supervise and discipline—are reaping the rewards. To support more autonomous, creative workers, organizations want managers to... View Details

Keywords: by Ben Rand

November 2020
Article

Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms

By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack

The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not... View Details

Keywords: Blockchain; Two-Sided Platforms; Business Model; Innovation and Invention; Technological Innovation

November 2014 (Revised February 2016)
Case

DoubleDutch

By: Frank V. Cespedes and Matthew G. Preble

Lawrence Coburn and Pankaj Prasad, co-founders of the event solution startup DoubleDutch, have to make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that... View Details

Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Sales Force Management; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia

2012
Working Paper

Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption

By: Kristina S. McElheran

This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external... View Details

Keywords: Investment; Technological Innovation; Leadership; Business Processes; Behavior; Motivation and Incentives; Technology Adoption; Manufacturing Industry; United States

SSRN

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Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Popular Browse All Articles About Us Newsletter Sign-Up RSS Page 1 of 5,369 Results 12 Nov 2024 HBS Case Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers by Avery Forman How can formerly incarcerated people... View Details

July 2010
Article

Is a Higher Calling Enough? Incentives Effects in the Church

By: Christopher Parsons, J. Hartzell and D. Yermack

We study the compensation and productivity of more than 2,000 Methodist ministers in a 43‐year panel data set. The church appears to use pay‐for‐performance incentives for its clergy, as their compensation follows a sharing rule by which pastors receive approximately... View Details

Keywords: Motivation and Incentives; Organizations; Religion; Performance Evaluation; Compensation and Benefits

04 May 2011
Research & Ideas

Is Web Surfing Distracting Your Workers?

A number of studies have suggested that US workers waste between one and two hours a day web surfing, costing their companies billions in lost productivity. In response, some employers have banned private Internet View Details

Keywords: by Michael Blanding

1981
Article

A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy

By: Rohit Deshpandé and S. Krishnan

Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details

Keywords: Information; Consumer Behavior; Research

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August 24, 2020
Editorial

How to (Actually) Save Time When You're Working Remotely

By: Lauren C. Howe, A.V. Whillans and Jochen I. Menges

The pandemic has given many of us the opportunity to ditch the commute and work from home long-term, offering huge potential time savings. But to truly reap the benefits of remote work during the current crisis and beyond, we need to think proactively about how we... View Details

Keywords: Time; Remote Work; COVID-19 Pandemic; Work-Life Balance; Time Management; Well-being

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July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States