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Show Results For
- All HBS Web
(3,139)
- People (24)
- News (801)
- Research (1,565)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,069)
- Web
Scrapbooks & Collectibles- The Art of American Advertising
those with simple covers to those with tooled embossed leather and elaborate designs. The collecting of advertising media especially appealed to women and children, who created artful arrangements of cards and souvenir items on album... View Details
- Web
Lessons from History - Creating Emerging Markets
establishing corporate archives include: substantial cost with indefinable pay-off, issues of confidentiality, convincing business leaders, who tend to be future-facing, of the value and relevance of history. There are also new challenges associated with the... View Details
- 01 Jun 2014
- News
The Digital Deck
As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,... View Details
Keywords: Julia Hanna
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
methodology? Bernstein:This study would not have been possible without my collaborator and close friend from the days of my doctoral studies, Ben Waber. After finishing his doctorate at the MIT Media Lab, Ben co-founded (and is CEO of)... View Details
Keywords: Re: Ethan S. Bernstein
- 12 Nov 2013
- First Look
First Look: November 12
associate's degree in STEM (science, technology, engineering, and math). This case shows how the innovation developed and why it generated enormous public and media interest in less than a year. Results were strong: one-third of the first... View Details
Keywords: Sean Silverthorne
- 26 Feb 2013
- First Look
First Look: Feb. 26
Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
- 02 Jan 2001
- Research & Ideas
Gurus in the Garage
advice. Can you create a good exit strategy for this person? Create a win-win situation? Maybe the customer will hire him." Learning by Observing Sanjeev Malaney, CEO of Media Tel (now MediaLinq) says that he "learned through... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
E-mail? The empirical study of how communications media affects individuals' definitions of the negotiation, especially in an era of expanding communications possibilities, is also drawing the interest of researchers. Should you meet... View Details
Keywords: by Martha Lagace
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
structures underpinning the process of globalization. Harvard Business School Case 517-083 CJ E&M: KCON Goes Global In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever... View Details
Keywords: Carmen Nobel
- 19 Jun 2012
- First Look
First Look: June 19
available requests for tender, "crowd-sourcing," and volunteer experts to discover, expose, and encourage prosecution of corrupt dealings by the Russian government. These efforts made Navalny a cause célèbre in Western media and... View Details
Keywords: Sean Silverthorne
- 01 Apr 1997
- News
Facing the Music
record in the media - otherwise known as "pull." "The approach you use depends on whether or not you have what you sense is a 'radio-friendly' hit," says Boberg. "If you do, you take it to radio. If it's an album that has overall power... View Details
Keywords: Marguerite Rigoglioso
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a problem a smart retailer would... View Details
- Profile
Monne Williams
efforts on a whole new field: social media. Looking beyond the obvious Yet while Monne "loved what I was doing in my dream job," she wanted challenges with greater range. "The social media projects were cool," she... View Details
- 27 Jan 2016
- Blog Post
A Summer Internship in the Music Industry
structured summer project plan for me, and they wondered whether they “needed” an MBA level intern. Not to mention, budgets are tight. With some great advice from Harvard friends and faculty, as well as the incredible HBS Media &... View Details
- 22 Feb 2022
- News
Action Plan: Portfolio Strategy
efficient and develop yourself.” Build your own brand. You need to understand your own narrative and purpose—and share it widely, through conferences, social media, networking, and media interviews: “I was ‘the airline guy’ already at... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
branding and market intelligence,” she says. “Sometimes there isn’t a trademark issue, but perhaps there are associations with another category of goods that could be worrisome, or just send the wrong message.” Other recently added features include a cross-search of... View Details
Keywords: Julia Hanna
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
- Web
It Takes a Village: Global Field Courses at Harvard Business School - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
test,” which would reveal the longer-term health of the country’s largest banks. Purchase this case:https://hbsp.harvard.edu/product/219038-PDF-ENG Harvard Business School Case 919-013 Fishbowl Fishbowl is a social media app that allows... View Details
Keywords: Dina Gerdeman
- 08 Jul 2014
- First Look
First Look: July 8
rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010, RB managed to overcome these constraints for one of its brands, Durex, the best-selling condom brand in the world, by leveraging Chinese social View Details
Keywords: Carmen Nobel