Marketing Research - Publications - Faculty & Research

19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

at West Elm as a buyer, analyzing trends in the market and developing our Bedding and Bath products, before moving into buying at Bloomingdale’s (just like Rachel from Friends), where I selected and oversaw merchandise from several... View Details

01 Dec 2022
News

Future Vision

This will help in developing market solutions to confront environmental problems. In addition, last year we opened our mid-US research center with a goal of identifying opportunities for investment,... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

20 Jan 2010
First Look

First Look: Jan. 20

random coefficients logit leads a researcher to very different conclusions about individuals' tastes depending on how alternatives are presented in the choice set. In turn, these biased parameter estimates affect counterfactual... View Details

Keywords: Martha Lagace

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

But when I began to research a broader range of measures including investment, phone calls, tourism, and immigration, I found that, surprisingly, the average extent of globalization is only 10 percent. For example, for every dollar of... View Details

Keywords: by Martha Lagace

18 Mar 2008
Working Paper Summaries

Modeling Expert Opinions on Food Healthiness: A Nutrition Metric

Keywords: by Jolie Mae Martin, John Leonard Beshears, Katherine Lyford Milkman, Max H. Bazerman & Lisa Sutherland; Retail

08 Sep 2010
First Look

First Look: September 8, 2010

adult decision maker. Finally, we list a set of open questions that could be profitably addressed by future research. Social Preferences and Strategic Uncertainty: An Experiment on Markets and Contracts Authors:Marco Piovesan, Antonio... View Details

Keywords: Sean Silverthorne

2009
Article

Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric

By: Jolie M. Martin, John Beshears, Katherine L. Milkman, Max H. Bazerman and Lisa Sutherland

Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The difficulty for policy-makers is to encapsulate a wide body of scientific knowledge in a... View Details

Keywords: Judgments; Food; Nutrition; Labels; Knowledge Use and Leverage; Demand and Consumers; Measurement and Metrics; Mathematical Methods

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02 Feb 2010
First Look

First Look: Feb. 2

of development projects, but empirical research shows that some projects deviate from strict mirroring, seemingly without harmful effects. In this paper, we formally define the mirroring hypothesis, describe its theoretical underpinnings,... View Details

Keywords: Martha Lagace

17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

case with professor Felix Oberholzer-Gee and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The medical services industry hasn't been global historically but is becoming so now, says Khanna. There are several... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

16 Sep 2008
First Look

First Look: September 16, 2008

Working PapersMarket Reaction to the Adoption of IFRS in Europe Authors:Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines the European stock market reaction to sixteen events... View Details

25 Feb 2020
News

Task Force

money. But they also learned Mexicans loved their smartphones and wanted to earn more money, despite the hassle of two-hour job commutes. Given their backgrounds in retail, Campbell and Monroy focused on seven different industry use cases, including View Details

Keywords: Julia Hanna; gig economy; Retail Trade

Web

Harvard Business School

Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought Leadership Early AASU documents... View Details

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

14 Oct 2014
First Look

First Look: October 14

offshore clusters of multinationals are not a simple reflection of domestic industrial clusters. Agglomeration economies including capital-good market externality and technology diffusion play a more important role in the offshore... View Details

Keywords: Sean Silverthorne

2014
Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian

This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details

Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China

March–April 2017
Article

Advancing Conservation by Understanding and Influencing Human Behavior

By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah

Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details

Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics

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14 Feb 2012
First Look

First Look: February 14

characterized by some boundary conditions (Study 6). We discuss the theoretical contribution of this work to research on moral regulation and ethical behavior. "CEO Relational Leadership and Strategic Decision Quality in Top... View Details

Keywords: Carmen Nobel

01 Apr 2014
First Look

First Look: April 1

Rory Abstract—Prior research examines how firms compete effectively in established markets. This study investigates new markets and traces how entrepreneurial rivals in such a View Details

Keywords: Sean Silverthorne

Web

Privacy Policy & Legal Info | HBS Online

your personal data so that the information can no longer be linked to you or your device. We may use the aggregated and/or de-identified information for any purpose, including without limitation for research and View Details

June 2024 (Revised September 2024)
Case

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz

This case describes the efforts of Major League Baseball (MLB) to make meaningful changes in the rules affecting the ways the game is played. These changes are intended to speed the pace of the game and make it more appealing to younger fans. The principal changes... View Details

Keywords: Change Management; Age; Games, Gaming, and Gambling; Leading Change; Organizational Change and Adaptation; Demand and Consumers; Sports Industry

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