Harvard School - Publications - Faculty & Research

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

to explore the impact of a specific media source on the business landscape. "Depending on what the media reports on, it can actually create reputational costs for firms," says Jonas Heese, an assistant professor in the Accounting & Management Unit at... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

governed by a set of rules, the rules of play, according to John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, and Leora Kornfeld, adjunct faculty, Schulich View Details

Keywords: by Dina Gerdeman; Advertising

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

a factory in a low-cost location in Asia? Such a move over the next five to seven years would be full of risk, especially considering LEGO has had a checkered history of expansion—one such effort almost led to bankruptcy. So Harvard... View Details

Keywords: by Kim Girard; Entertainment & Recreation

04 Sep 2012
Research & Ideas

Why Most Leaders (Even Thomas Jefferson) Are Replaceable

Harvard Business School Assistant Professor Gautam Mukunda leads off his new book, Indispensable: When Leaders Really Matter, with the results of social science research that executives may wish not to... View Details

Keywords: by Kim Girard

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S.... View Details

Keywords: by Carmen Nobel; Consumer Products

21 Jun 2004
Research & Ideas

Music Downloads: Pirates—or Customers?

Internet music piracy not only doesn't hurt legitimate CD sales, it may even boost sales of some types of music. Those were the counterintuitive findings released in March by Harvard Business School... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Music

12 Jan 2018
Cold Call Podcast

Leadership Lessons from a Young Martin Luther King, Jr.

president of Morehouse. He had gone on from there to Crozer Theological Seminary, then elected to go north to Boston University to get his PhD, a very famous school at that time as well. He had married Coretta Scott and had a daughter.... View Details

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

Software Platforms Drive Innovation and Transform Industries, available October 4 from MIT Press. Evans is Managing Director of the Global Competitive Policy Practice at LEGC LLC. Hagiu is a professor in the Strategy unit at Harvard... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

featuring Harvard Business School faculty dishing on the latest happenings at the crossroads of business and culture. Find it on Apple podcasts or wherever you listen. Thanks again for listening. I'm your... View Details

Keywords: Re: Andi Wang

03 Jan 2016
Research & Ideas

NFL Black Monday: How Much Do Coaches Really Matter?

Pay Cut to Work for a Great Manager (Like Bill Belichick)? CEOs and Coaches: How Important is Organizational 'Fit?' Boris Groysberg is a professor of business administration at Harvard Business School and... View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five... View Details

Keywords: by Sarah Jane Gilbert

16 Feb 2004
Research & Ideas

Marketing Wine to the World

other research are you working on? A: Well, my primary focus is not on industry dynamics. The focus of my research is organizational decision-making processes. At the moment, I'm conducting a large research project in which I'm interviewing thirty-five View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

06 Feb 2006
Research & Ideas

Sorting Out the Patent Craze

users out of luck. Harvard Business School professor Josh Lerner and his colleagues are studying how SSOs balance the interests of users against the interest of sponsors to gain widespread acceptance of new... View Details

Keywords: by Sara Grant; Technology

11 Apr 2007
Research & Ideas

Adding Time to Activity-Based Costing

To improve any business, managers need to understand how much it costs to produce a profitable product. It seems a simple task, but the process of securing and analyzing the data can be incredibly complex and organizationally taxing. In Time-Driven Activity-Based... View Details

Keywords: by Sarah Jane Gilbert

10 Jan 2005
Research & Ideas

The Knowledge Coach

"Deep smarts," as Harvard Business School professor emerita Dorothy Leonard and collaborator Walter Swap see the term, is the intuition, judgement, and knowledge, both explicit and tacit, that is... View Details

Keywords: by Dorothy Leonard & Walter Swap

19 Feb 2014
Research & Ideas

Racist Umpires and Monetary Ministers

pitcher throws the ball. How much would you expect the race of the umpire and the pitcher to determine the outcome of the call? That's the question Christopher A. Parsons, Harvard Business School visiting... View Details

Keywords: by Michael Blanding; Sports; Information; Publishing

24 Oct 2017
Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

tax system can help us get there" On a recent and unexpectedly warm day for a New England fall, Harvard Business School Working Knowledge sat down to discuss tax policy in general and reform in... View Details

Keywords: by Sean Silverthorne

11 Jan 2016
Research & Ideas

Is Group Loyalty a Force for Good or Evil?

you are trying to do is create a sense of loyalty or trust in the firm,” says Tandon Family Professor Francesca Gino, a member of the Negotiation, Organizations & Markets unit at Harvard Business School. “But that can make people so... View Details

Keywords: by Michael Blanding

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Teixeira, an assistant professor at Harvard Business School in the Marketing unit. But not anymore. The Second Internet Wave A second wave of Internet disruption threatens not only electronics and telecom... View Details