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      • August 1991 (Revised September 1994)
      • Background Note

      What Is Industrial Marketing?

      By: V. Kasturi Rangan
      Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
      Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Industrial Products Industry
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      Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
      • August 1991 (Revised February 1992)
      • Case

      Gain Sharing at Star Cablevision Group

      By: Leonard A. Schlesinger and Sarah Ann Greene
      Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details
      Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry
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      Schlesinger, Leonard A., and Sarah Ann Greene. "Gain Sharing at Star Cablevision Group." Harvard Business School Case 692-012, August 1991. (Revised February 1992.)
      • July 1991 (Revised August 1991)
      • Case

      Philip Morris Companies, Inc. (A)

      By: Samuel L. Hayes III
      This large tobacco and diversified food processor is seeking to refinance debt funds raised to accomplish a large acquisition. It has filed a large "shelf" registration that authorizes it to issue during the subsequent two years. At the time of the case, the market... View Details
      Keywords: Stocks; Initial Public Offering; Consumer Products Industry; United States
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      Hayes, Samuel L., III. "Philip Morris Companies, Inc. (A)." Harvard Business School Case 292-005, July 1991. (Revised August 1991.)
      • July 1991 (Revised August 1991)
      • Case

      Philip Morris Companies, Inc. (B)

      By: Samuel L. Hayes III
      Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the... View Details
      Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States
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      Hayes, Samuel L., III. "Philip Morris Companies, Inc. (B)." Harvard Business School Case 292-006, July 1991. (Revised August 1991.)
      • July 1991 (Revised August 1991)
      • Supplement

      Philip Morris Companies, Inc. (C)

      By: Samuel L. Hayes III
      Supplements the (B) case. View Details
      Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States
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      Hayes, Samuel L., III. "Philip Morris Companies, Inc. (C)." Harvard Business School Supplement 292-007, July 1991. (Revised August 1991.)
      • June 1991 (Revised June 1993)
      • Teaching Note

      John M. Case Co., Teaching Note

      By: Samuel L. Hayes III
      Teaching Note for (9-291-008). View Details
      Keywords: Industrial Products Industry
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      Hayes, Samuel L., III. "John M. Case Co., Teaching Note." Harvard Business School Teaching Note 291-070, June 1991. (Revised June 1993.)
      • June 1991 (Revised June 1993)
      • Case

      Becton Dickinson (B): Global Management

      By: Michael Beer
      The president of Becton Dickinson (BD) and his top management team struggle with issues of: 1) how to manage the top of the organization, focusing on leadership style, the committee structure, and the role of sector presidents, and 2) how to manage a multinational... View Details
      Keywords: Globalized Firms and Management; Multinational Firms and Management; Human Resources; Leadership Style; Management Teams; Corporate Strategy; Health Industry
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      Beer, Michael. "Becton Dickinson (B): Global Management." Harvard Business School Case 491-152, June 1991. (Revised June 1993.)
      • May 1991 (Revised October 1998)
      • Case

      NIKE (A) (Condensed)

      By: David B. Yoffie
      Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy. View Details
      Keywords: Strategy; Economics; Consumer Products Industry; Consumer Products Industry
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      Yoffie, David B. "NIKE (A) (Condensed)." Harvard Business School Case 391-238, May 1991. (Revised October 1998.)
      • May – June 1991
      • Article

      Manufacturing Costs for Advanced Composites Aerospace Parts

      By: Rebecca M. Henderson, C. Shipp and T. Gutowski
      Keywords: Production; Cost; Aerospace Industry
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      Henderson, Rebecca M., C. Shipp, and T. Gutowski. "Manufacturing Costs for Advanced Composites Aerospace Parts." SAMPE Journal 27, no. 3 (May–June 1991).
      • spring 1991
      • Article

      Breaking the Cycle of Failure in Services

      By: Leonard A. Schlesinger and James Heskett
      Most managers recognize that good service is a direct result of having effective, productive people in customer contact positions. However, most service companies perpetuate a cycle of failure by tolerating high turnover and expecting employee dissatisfaction. This... View Details
      Keywords: Goals and Objectives; Service Delivery; Success; Failure; Management Skills; Service Industry
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      Schlesinger, Leonard A., and James Heskett. "Breaking the Cycle of Failure in Services." MIT Sloan Management Review 32, no. 3 (spring 1991): 17–28.
      • April 1991 (Revised July 1992)
      • Case

      Koito Manufacturing Ltd.

      By: W. Carl Kester and Robert W. Lightfoot
      Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term... View Details
      Keywords: Acquisition; Debates; Corporate Governance; Production; Supply Chain; Performance Efficiency; Welfare; Auto Industry; Japan; United States
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      Kester, W. Carl, and Robert W. Lightfoot. "Koito Manufacturing Ltd." Harvard Business School Case 291-027, April 1991. (Revised July 1992.)
      • April 1991 (Revised July 1991)
      • Case

      RJR Nabisco Board: Guardians of the Gate? (A)

      By: Jay W. Lorsch
      Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details
      Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Consumer Products Industry
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      Lorsch, Jay W. "RJR Nabisco Board: Guardians of the Gate? (A)." Harvard Business School Case 491-120, April 1991. (Revised July 1991.)
      • April 1991 (Revised July 1991)
      • Supplement

      RJR Nabisco Board: Guardians of the Gate? (B)

      By: Jay W. Lorsch
      The special committee of the RJR Nabisco board has extended the bidding deadline for the company by 10 days. The case explains the process by which Kohlberg Kravis Roberts and the management group bid against one another for ownership of RJR Nabisco. The board of... View Details
      Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Consumer Products Industry
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      Lorsch, Jay W. "RJR Nabisco Board: Guardians of the Gate? (B)." Harvard Business School Supplement 491-121, April 1991. (Revised July 1991.)
      • March 1991 (Revised May 1991)
      • Case

      Charles Schwab: Financial Advisors Service

      By: Steven C. Wheelwright
      Keywords: Product Development; Innovation and Invention; Financial Services Industry
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      Wheelwright, Steven C. "Charles Schwab: Financial Advisors Service." Harvard Business School Case 691-072, March 1991. (Revised May 1991.)
      • March 1991 (Revised February 1992)
      • Teaching Note

      IBM Corp: ""Make It Your Business"" (A) and (B), Teaching Note

      By: Robert L. Simons
      Teaching Note for (9-190-137) and (9-190-138). View Details
      Keywords: Manufacturing Industry; Manufacturing Industry
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      Simons, Robert L. IBM Corp: ""Make It Your Business"" (A) and (B), Teaching Note. Harvard Business School Teaching Note 191-171, March 1991. (Revised February 1992.)
      • March 1991
      • Article

      Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89

      By: R. M. Kanter, J. North, L. Richardson, C. Ingols and J. Zolner
      Keywords: Business Ventures; Business or Company Management; Entrepreneurship; Manufacturing Industry
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      Kanter, R. M., J. North, L. Richardson, C. Ingols, and J. Zolner. "Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89." Journal of Business Venturing 6 (March 1991): 145–163.
      • 1991
      • Book

      Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

      By: K. B. Clark and T. Fujimoto
      Keywords: Product Development; Performance; Globalization; Auto Industry
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      Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School Press, 1991.
      • February 1991 (Revised April 1991)
      • Case

      Zenith and High-Definition Television--1990

      By: Benjamin Gomes-Casseres, David B. Yoffie and Heather A. Hazard
      Describes Zenith's strategy in HDTV and high resolution monitors. Includes overview of HDTV industry with profiles of major competitors worldwide and policies of U.S., Japanese, and European governments. Focuses on competition over standards setting, industrial policy,... View Details
      Keywords: Corporate Governance; Standards; Production; Corporate Strategy; Customization and Personalization; Electronics Industry; Electronics Industry
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      Gomes-Casseres, Benjamin, David B. Yoffie, and Heather A. Hazard. "Zenith and High-Definition Television--1990." Harvard Business School Case 391-084, February 1991. (Revised April 1991.)
      • February 1991 (Revised January 1992)
      • Case

      Henderson Home Products: USSR Joint Venture

      By: Michael Y. Yoshino
      Keywords: Joint Ventures; Consumer Products Industry; Soviet Union; United States
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      Yoshino, Michael Y. "Henderson Home Products: USSR Joint Venture." Harvard Business School Case 391-129, February 1991. (Revised January 1992.)
      • February 1991 (Revised February 1992)
      • Case

      Appex Corp.

      By: Nitin Nohria
      1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
      Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Information Technology Industry; United States
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      Nohria, Nitin. "Appex Corp." Harvard Business School Case 491-082, February 1991. (Revised February 1992.)
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