Publications

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September 2012 (Revised January 2013)
Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery

As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States

Working Paper

How Do Venture Capitalists Make Decisions?

By: Paul A. Gompers, William Gornall, Steven N. Kaplan and Ilya A. Strebulaev

We survey 885 institutional venture capitalists (VCs) at 681 firms to learn how they make decisions across eight areas: deal sourcing, investment selection, valuation, deal structure, post-investment value-added, exits, internal firm organization, and relationships... View Details

Keywords: Venture Capital; Decision Choices and Conditions

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January 2018
Case

Trian Partners' Proxy Contest at Procter & Gamble

By: Suraj Srinivasan and Quinn Pitcher

In July 2017, activist hedge fund Trian Partners announced that it was launching a proxy fight at U.S. consumer goods giant Procter & Gamble. P&G would be the largest company ever subjected to a proxy fight, as Trian sought to have its CEO, Nelson Peltz, elected to the... View Details

Keywords: Investment; Corporate Governance; Institutional Investing; Investment Activism; Business and Shareholder Relations; United States

January 2021 (Revised May 2021)
Case

Delta Air Lines: Navigating the COVID-19 Storm

By: Ted Berk and Ryan Flamerich

This case examines Delta Air Lines’ response as demand for its services plummeted in the face of the COVID-19 pandemic, with a focus on the company’s funding needs and capital structure. Following a series of initial actions, the company’s cash “burn” had reduced from... View Details

Keywords: COVID-19; Health Pandemics; Financial Condition; Capital Structure; Crisis Management; Risk Management; Business and Stakeholder Relations; Air Transportation Industry

04 Jun 2013
First Look

First Look: June 4

regressions should be complemented by realized-returns regressions. Download working paper: http://ssrn.com/abstract=1967706 Cases & Course Materials Harvard Business School Case 713-074 Currency Wars In February 2013, the G-20 View Details

Keywords: Sean Silverthorne

01 Oct 1997
News

L.E. Simmons

HBS, Simmons, who also attended the University of Utah and the London School of Economics, spent two years at First Chicago establishing a corporate finance department that focused on the offshore oil and gas industry. He subsequently... View Details

Keywords: Deborah E. Blagg

26 Jan 2022
News

Making Peace with Anger

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Willy Walker (MBA 1995) is the chairman and CEO of Walker and Dunlop, a commercial real estate finance firm founded in 1937 by his grandfather and his great... View Details

01 Apr 2000
News

Highly Recommended: Leah Modigliani

a really different world," she says, adding that she enjoys theater and seeing friends who work outside the finance world. For the moment she can't imagine living anywhere else -- or doing anything else. "I had no idea when I took this... View Details

Keywords: Julia Hanna

06 Sep 2022
Blog Post

Student Spotlight: Summer Internships in Business & Environment

Aspiration Aspiration strives to empower individuals and companies to build climate change-fighting action into what they do every day. Aspiration is committed to financing and leading carbon avoidance and removal projects that support... View Details

09 Jan 2006
Research & Ideas

When Benchmarks Don’t Work

standardized processes that are intended to produce low-cost, nondifferentiated services for internal or external customers. Perhaps many HR, IT, and finance departments do indeed strive to be low-cost suppliers of standardized services.... View Details

Keywords: by Robert S. Kaplan; Service

01 Sep 2010
News

Now Starring: Single Dad

Wand said he hoped it would show people in similar situations that there can be happy endings. “I’ve had a pretty wonderful life,” said Wand, who in 1983 married classmate Beverly Patton (MBA ’81) and today is an adjunct finance professor... View Details

Keywords: single parents; fatherhood; Colleges, Universities, and Professional Schools; Educational Services

June 2018 (Revised January 2019)
Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details

Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States

August 2013 (Revised November 2015)
Case

Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

By: Luis M. Viceira and Emily A. Chien

In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Insurance Industry

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

2025
Working Paper

Antitrust Platform Regulation and Entrepreneurship: Evidence from China

By: Ke Rong, D. Daniel Sokol, Di Zhou and Feng Zhu

Many jurisdictions have launched antitrust enforcement and brought in regulation of large tech platforms. The swift and strict implementation of China’s Anti-Monopoly Guidelines for the Platform Economy (Platform Guidelines) provides a quasi-natural experiment... View Details

Keywords: Platform; Antitrust; Regulation; Entrepreneurship; Governing Rules, Regulations, and Reforms; Competition; Venture Capital; Market Entry and Exit; Supply and Industry; China

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10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

programs in an effective manner with a focus on adaptation. Finally, Bank of America committed to a goal of $1.5 trillion in sustainable financing by 2030,[88] a big part of which is helping its employees afford electric vehicles and... View Details

December 2016
Article

Impact Investing: A Brief History

By: Brian Trelstad

Over the last decade, impact investing has become an increasingly-discussed topic in the realms of both business and public policy. Impact investors are motived by a desire to advance social or environmental goals and an intuition that pursuing two goals at once -... View Details

Keywords: Impact Investing; Investment; Ethics; Strategy