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(4,492)
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- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
Q: If you were in charge, how would you monetize Pokémon Go? Shih: With so many people looking for spots to collect these things, the platform’s ability to pull traffic to particular locations is innovative and completely unique, and represents a huge View Details
- 05 Jun 2013
- What Do You Think?
Do We Need to Extend ‘No Surprises Management?’
In it, I compared data collected from the offices of a large marketing services firm to which I had been given unusual access. Here are some data from employee engagement studies, human resource reports, and View Details
Keywords: by James Heskett
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
the chain best positioned to create a process that benefits all. In this excerpt, Rangan discusses the promise of channel stewardship. (Look for an HBS Working Knowledge interview with Rangan next month.)Senior managers of most of the companies involved in moving goods... View Details
- September 2023
- Supplement
Design and Evaluation of Targeted Interventions
By: Eva Ascarza
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
- October 2023 (Revised February 2024)
- Technical Note
Design and Evaluation of Targeted Interventions
By: Eva Ascarza and Ta-Wei (David) Huang
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry
Ascarza, Eva, and Ta-Wei (David) Huang. "Design and Evaluation of Targeted Interventions." Harvard Business School Technical Note 524-034, October 2023. (Revised February 2024.)
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
to deliver high-quality goods or services in a cost-effective manner. This concept has become increasingly relevant to cardiac catheterization laboratories, as insurers move away from fee-for-service reimbursement and toward payment... View Details
Keywords: Dina Gerdeman
- 21 Oct 2014
- First Look
First Look: October 21
multiplier firms and megaprojects engaged in sustainability-related initiatives, we also explain the value of learning logic, in contrast to blueprint logic, for leading change for sustainability. Publisher's link: http://ukcatalogue.oup.com/product/9780198704072.do... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
violation of Facebook's terms of service as a non-copyright holder was using the imagery and logo associated with a known brand. Facebook contacted Michael Donnelly, Group Director, Worldwide Interactive Marketing for The Coca-Cola... View Details
Keywords: Sean Silverthorne
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
sense of purpose could use that to guide innovation. One of the exciting parts of SuperCorp and the rise of this company model is that it's actually a way to develop products and services faster, to get more innovation, and to showcase... View Details
Keywords: by Sean Silverthorne
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
Gilbert Gilbert: The same problem exists today. We have just talked to a large financial services firm that has spent millions of dollars building a formal resource allocation system, yet all their efforts... View Details
Keywords: by Martha Lagace
- 13 Mar 2018
- First Look
March 13, 2018
hurdle for financing R&D. We decompose the effects of RER changes on productivity growth into these channels and explain regional heterogeneity in the effects of RER changes in terms of differences in export intensity, import intensity, and View Details
Keywords: Sean Silverthorne
- 03 Apr 2012
- First Look
First Look: April 3
auditor for both the financial and nonfinancial information contained in the integrated report, but these are covered by separate assurance opinions. Among the challenges of providing an integrated audit is getting the internal... View Details
Keywords: Carmen Nobel
- 28 Aug 2012
- First Look
First Look: August 28
the paper: http://dx.plos.org/10.1371/journal.pone.0042673 Mandatory IFRS Adoption and Financial Statement Comparability Authors: Francois Brochet, Alan Jagolinzer, and Edward J. Riedl Publication: Contemporary Accounting Research... View Details
Keywords: Sean Silverthorne
- 08 Jan 2008
- First Look
First Look: January 8, 2008
distribution, where new startups fail within the first three years following entry. This churning emphasizes a new mechanism through which financial sector reforms impact product markets. It is not exclusively better ex ante allocation of... View Details
Keywords: Martha Lagace
- 16 Nov 2020
- Research & Ideas
Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.
have developed a perspective on strategies for the near-term and long-term. But first, before anything else, it’s important to stop the bleeding; that is, deal with crises and pain points. Whether the problems involve financial distress... View Details
Keywords: by Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details
Keywords: Dina Gerdeman
- 02 Feb 2016
- First Look
February 2, 2016
Organization Tax Aversion in Labor Supply By: Kessler, Judd B., and Michael I. Norton Abstract—In a real-effort laboratory experiment, labor supply decreases more with the introduction of a tax than with a financially equivalent drop in... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
reward than spending $x/n in different stores. One approach to achieve this convexity in rewards is to create loyalty systems that are tiered. It is often argued that tiered rewards, such as those offered by airlines, hotels, casinos, and View Details
- May 2022
- Supplement
Maestro Pizza (C): Taking the Fight Outside
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
- 27 Mar 2007
- First Look
First Look: March 27, 2007
Periodical:Journal of Financial Economics (forthcoming) Abstract It is well documented that the venture capital industry is highly volatile and that much of this volatility is associated with shifting valuations and activity in public... View Details
Keywords: Martha Lagace