Publications

Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

February 2010 (Revised April 2010)
Case

China: Getting Richer Still

By: Diego A. Comin and Richard H. K. Vietor

In the last quarter of 2009, China's GDP growth rate again approached 10%. While the global financial crisis had certainly hurt - causing layoffs of as many as 20 million factory workers - a huge stimulus package on top of continuing domestic demand had restored... View Details

Keywords: History; Resource Allocation; Corporate Social Responsibility and Impact; Social Issues; Policy; Business and Government Relations; Macroeconomics; Demand and Consumers; Leading Change; Economic Growth; China

04 May 2020
Blog Post

Learning New Skills to Further Your Career In Any Industry: Finance

The demand for finance skills is growing in various industries, including marketing, sales, engineering, healthcare, and human resources. In this HBS Online blog post How Learning About Finance Can Jumpstart... View Details

Article

Research: People Use Less Energy When They Think Their Neighbors Care About the Environment

By: Jon M. Jachimowicz, Oliver P. Hauser, Julie O'Brien, Erin Sherman and Adam D. Galinsky

A significant reduction in energy consumption is needed to help meet critical temperature thresholds. New research points to a way to help consumers work toward this goal – one that doesn’t rest on changing people’s personal beliefs about climate change. Rather, it... View Details

Keywords: Sustainability; Energy; Energy Conservation; Motivation and Incentives

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10 Feb 2010
News

Super Bowl Commercials: What the Other Big Game is All About

10 Oct 2018
News

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

September 2017 (Revised December 2019)
Case

Miami Price: Bidding on an Iconic Transit-Oriented Development Site

By: Charles F. Wu, Aaron Stolear, Vitali Bourchtein and Sayiddah Fatima McCree

13th Floor-Adler, a partnership of 13th Floor Investments and Adler Group, was compiling a response to a Miami-Dade County Request for Proposal (RFP). The RFP's prize was the opportunity to develop a 7.5+/- acre parking lot, adjacent to a heavy-rail rapid transit... View Details

Keywords: Land Valuation; Real Estate Development; Real Estate; Land Markets; Land Investment; Property; Design; Valuation; Real Estate Industry; Miami

The U.S. health care system suffers from a lack of transparency. Employers, insurers and individual consumers pay varying prices for treatments, drugs and digital information... View Details

01 Nov 2017
HBS Seminar

Emir Kamenica, Chicago Booth School of Business

March 2016
Article

To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers

We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details

Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications

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November 2023 (Revised April 2025)
Case

Norse Atlantic Airways

By: Willy Shih

Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details

Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States

20 Nov 2019
Video

Shinta Widjaja Kamdani

Shinta Widjaja Kamdani, owner of Indonesian-based consumer products and energy company Sintesa Group, discusses her challenges after inheriting leadership of her father's business. She describes herself as a... View Details

Career Coach

Claire D'Silva

Claire led Strategic Business Development at Klarna before HBS and has previous experience in Strategy at Chase in New York. She led hiring for groups at both organizations and can provide insight into what... View Details

Teaching Interest

Audit Committees in a New Era of Governance

By: Paul M. Healy

The last ten years has heightened demands on audit committees. Not only are they responsible for overseeing internal and external audits to ensure that investors receive accurate and transparent information, but they must ensure compliance with new accounting and... View Details

TeachingInterests

Audit Committees in a New Era of Governance

By: Suraj Srinivasan

The last ten years has heightened demands on audit committees. Not only are they responsible for overseeing internal and external audits to ensure that investors receive accurate and transparent information, but they must ensure compliance with new accounting and... View Details

January 2008 (Revised January 2009)
Case

The Armstrong Investigation

By: David Moss and Eugene Kintgen

In the early 20th century, public outrage at certain life insurance practices led to an investigation in New York State that threatened to curtail growth in the industry. Charles Evans Hughes guided the four-month-long Armstrong Investigation, which made startling... View Details

Keywords: Crime and Corruption; Annuities; Insurance; Governing Rules, Regulations, and Reforms; Insurance Industry; New York (state, US)