Publications

June 2008
Case

Threadless: The Business of Community (Instructor's Version)

By: Karim R. Lakhani and Zahra Kanji

The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next... View Details

Keywords: Debates; Decisions; Strategic Planning; Society; Entertainment and Recreation Industry

08 Oct 2008
Research & Ideas

Book Excerpt: A Sense of Urgency

organization off its complacent platform and into a good direction. But it didn't happen. Instead of mobilizing people into action, the crisis led many managers into making fewer decisions because they... View Details

Keywords: by John P. Kotter

Program

Strategy: Building and Sustaining Competitive Advantage

activating them, making advantage durable, outmaneuvering competitors, driving innovation, identifying and tackling needs for strategy change, and leveraging multi-business and global opportunities. Details Design and evolve effective... View Details

September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States

05 Nov 2021
News

Leaders: Stop Confusing Correlation with Causation

Program

Strategic Marketing for Driving Growth

resonate with customers Make strategic tradeoffs with a thorough understanding of implications for marketing Assess the performance of your marketing function, including talent, programs, and infrastructure Synchronize marketing... View Details

08 Dec 2009
First Look

First Look: Dec. 8

http://www.hbs.edu/research/pdf/10-038.pdf Fluid Teams and Fluid Tasks: The Impact of Team Familiarity and Variation in Experience (revised) Authors: Robert S. Huckman and Bradley R. Staats Abstract In many... View Details

Keywords: Martha Lagace

September 2023
Case

To Found or to Cofound? That is the Question

By: Christina Wallace and Jo Tango

Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the serial commercial founder; and the MBA... View Details

Keywords: Business Startups; Decisions; Entrepreneurship; Partners and Partnerships

27 Jan 2003
Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

influenced not just by the decisions it makes and the assets inside the company, but also by the surrounding business environment in the locations at which the company operates. The business environment... View Details

Keywords: by Sean Silverthorne

March 2001 (Revised August 2001)
Exercise

Ginny's Restaurant: An Introduction to Capital Investment Valuation

An individual is considering the development of a new restaurant. To make the decision, she uses NPV analysis to determine whether she should undertake the investment, and, if so, the optimal size of the investment. View Details

Keywords: Valuation; Decision Making; Business Startups

08 Aug 2016
News

HBX Announces New Finance Certificate Program, Set to Enroll First Participants in November

15 Feb 2012
Working Paper Summaries

Learning from My Success and From Others’ Failure: Evidence from Minimally Invasive Cardiac Surgery

Keywords: by KC Diwas, Bradley R. Staats & Francesca Gino; Health

Program

Mergers and Acquisitions

your company is private or public, or looking to buy or to sell, you will emerge with new ability to broker powerful deals and create shareholder value. Key Benefits Completing a successful merger or acquisition is a multifaceted project that involves managing major... View Details

December 1992 (Revised September 1996)
Case

ImmuLogic Pharmaceutical Corporation (Abridged)

By: Josh Lerner

ImmuLogic Pharmaceutical Corp., a development-stage biotechnology company, is considering making an initial offering of common stock. The rationales for and problems of high-technology start-ups are explored. The challenges posed by "windows" for public offerings are... View Details

Keywords: Decisions; Initial Public Offering; Entrepreneurship; Going Public; Business Startups; Biotechnology Industry; Pharmaceutical Industry; United States

January 2010
Article

The Role of Experience in the Gambler's Fallacy

By: Greg Barron and Stephen Leider

Recent papers have demonstrated that the way people acquire information about a decision problem, by experience or by abstract description, can affect their behavior. We examined the role of experience over time in the emergence of the Gambler's Fallacy in binary... View Details

Keywords: Experience and Expertise; Decision Making; Forecasting and Prediction; Knowledge Acquisition; Outcome or Result; Game Theory; Prejudice and Bias

May 2013
Case

Altius Golf and the Fighter Brand

By: Robert J. Dolan and Sunru Yong

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details

Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry