Publications
Publications
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(120,379)
- Faculty Publications (2,932)
- Article
Modes of Experimentation: An Innovation Process - and Competitive - Variable
By: S. Thomke, E. von Hippel and R. Franke
- June 1998 (Revised April 2000)
- Case
GM Powertrain
By: Amy C. Edmondson and Mikelle Eastley
Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting... View Details
- May 1998 (Revised May 2001)
- Case
Merchandising at Nine West Retail Stores
By: Ananth Raman and Colin S Welch
Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can... View Details
- May 1998
- Article
Market Structure, Innovation and Vertical Product Differentiation
By: Shane Greenstein and Garey Ramey
We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process... View Details
- 01 May 1998
- Conference Presentation
Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry
By: Alan MacCormack, M. Iansiti and R Verganti
- April 1998
- Case
Katie Burke (A)
By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
Follows the career of Katie Burke, HBS MBA 1995. Offers the opportunity to discuss a variety of issues, including innovation, software development, entrepreneurship, new venture design, and career choices. View Details
- April 1998
- Case
Katie Burke (B)
By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
Supplements the (A) case. View Details
- April 1998 (Revised August 2002)
- Teaching Note
Hamptonshire Express TN
By: V.G. Narayanan and Ananth Raman
Teaching Note for (9-698-053). View Details
- 4 Apr 1998
- Conference Presentation
Responding to Changing Customer Needs: The Design of a Flexible Development Process
By: Alan MacCormack
- April 1998 (Revised November 1999)
- Case
CitySoft, Inc.
By: Myra M. Hart, Marco Iansiti, Andrea H. Chermayeff and Diana S. Gardner
Two entrepreneurs are discussing how to scale-up their new company. They face a variety of issues, ranging from hiring and training to strategy and focus. View Details
- April 1998
- Case
X-IT Products, LLC
By: Marco Iansiti, Myra M. Hart and Barbara Feinberg
Two entrepreneurs, Andrew Ive and Aldo DiBerlardino, are poised to launch their first product. The decisions they make will have a crucial impact on the future of their company. View Details
- March 1998 (Revised August 1998)
- Case
Eutech Cybernetics
By: Marco Iansiti, Myra M. Hart and Matthew J Wallach
Keywords: Information Technology Industry
- March 1998 (Revised October 2015)
- Case
Hamptonshire Express
By: V. G. Narayanan and Ananth Raman
Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions. View Details
- February 1998 (Revised March 2003)
- Teaching Note
Eli Lilly and Company: Drug Development Strategy (A) and (B) TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-698-010) and (9-698-026). View Details
- February 1998 (Revised October 1998)
- Background Note
Note on New Drug Development in the United States
By: Stefan H. Thomke and Ashok Nimgade
An overview of the new drug development process in the United States, using the migraine drug Imitrex as an illustrative example. View Details