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09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

most interesting one there is. And so the chance to write about him was an opportunity I didn't want to give up. Q: HBS is famous for field-based research where faculty members go out into the field and observe a company or workers or... View Details

Keywords: by Sean Silverthorne; Computer

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details

Keywords: by Staff

12 Sep 2005
Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

potential to supercharge innovation, because we can prototype more ideas and share them with each other much more rapidly. That's on the supply side of the economy. On the demand or marketing side, the new technology may allow us to match... View Details

Keywords: by Sara Grant; Technology; Communications; Telecommunications