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Show Results For
- All HBS Web
(14,135)
- People (41)
- News (3,522)
- Research (7,944)
- Events (58)
- Multimedia (64)
- Faculty Publications (5,217)
- 23 Aug 2004
- Research & Ideas
New Challenges for Long-Term Investors
individual's portfolio to his or her age (young investors should take more risk with stocks) and attitudes toward risk (conservative investors should hold more cash). Research done by Harvard Business School finance professor Luis M.... View Details
Keywords: by Ann Cullen
- 13 Jul 2011
- Research & Ideas
Experimental Researcher Helps Improve Health Care in Zambia
Sometimes big ideas start with small experiments. That's been the experience of Harvard Business School professor Nava Ashraf, whose experimental approach to research in developing countries has produced insights that have influenced government policies. Ashraf, an... View Details
- 29 Jul 2020
- Working Paper Summaries
Two Case Studies on the Financing of Forest Conservation
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
business strategy 101 for most entrepreneurs, so why have so many mobile money service offerings failed? It’s a question being studied by Rajiv Lal, the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. “You would think... View Details
- 20 Mar 2013
- Research & Ideas
How CEOs Sustain Higher-Ambition Goals
At a recent Harvard Business School conference, dozens of CEOs committed to the idea of working toward "higher-ambition" goals that go beyond just short-term shareholder value. Inspired by the book Higher Ambition: How Great Leaders... View Details
Keywords: by Dina Gerdeman
- 21 Mar 2016
- Working Paper Summaries
Risk Management―The Revealing Hand
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
For decades, the U.S. auto industry ruled America's economy, shaped the country's development, and influenced American culture and social mores. Now, buffeted by globalization and other powerful forces, it faces a moment of truth. The... View Details
- 25 Apr 2018
- Research & Ideas
We May Have Taken Too Much Credit for Easing Workplace Segregation
management ranks. Koning and Ferguson took a broader approach. They reviewed data collected by the Equal Employment Opportunity Commission between 1971 and 2014, determining the racial makeup of every large... View Details
Keywords: by Dina Gerdeman
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details
Keywords: Sales Management; Pricing; Programmatic Ad Buying; ＂Marketing Analytics＂; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
- 10 Dec 2001
- Research & Ideas
Governance in India and Around the Globe
the efforts on the part of its management to help institutionalize good corporate governance in India. Indeed, diffusion of corporate governance practices in India is rendered partly feasible by a coalition... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
groups are important to a marketing organization, which group is addressed most effectively by emerging techniques relying on neuroscience, particularly the exploration of the subconscious feelings that may or may not drive behavior? Will... View Details
Keywords: by James Heskett
- 01 Oct 2001
- Research & Ideas
Five Questions for James Austin
In an email interview, Harvard Business School professor James Austin spoke with HBS Working Knowledge managing editor Carla Tishler about his work on collaboration and his ongoing research.Tishler: You talk about companies transitioning... View Details
Keywords: by Carla Tishler
- 02 Mar 2016
- What Do You Think?
Is Apple’s Real Privacy Challenge Technology Innovation Itself?
put it, “Remember, if you lose personal liberty and privacy, you lose everything. Be very careful what you would wish for in the cause of ‘national interest’.” Commenting that it requires some subtlety to get this balance between security and privacy right, Jim Dyer... View Details
- 26 Dec 2012
- Working Paper Summaries
Reinforcing Regulatory Regimes: How States, Civil Society, and Codes of Conduct Promote Adherence to Global Labor Standards
- 08 Nov 2024
- HBS Case
What Wartime Service Taught These Historic Leaders
of biographical case studies for his MBA class, Changing the World, that includes several protagonists whose management chops are battle-tested. “There’s a discipline in the military that is sometimes lacking in commercial organizations,... View Details
- August 2016 (Revised June 2017)
- Case
Oversight Systems
By: Frank V. Cespedes and Amram Migdal
The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included... View Details
Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America; United States; Atlanta; Georgia (state, US)
Cespedes, Frank V., and Amram Migdal. "Oversight Systems." Harvard Business School Case 817-015, August 2016. (Revised June 2017.)
- 07 Jan 2009
- What Do You Think?
Is the World Really Flat?
effects" (Alex Evans). "It really doesn't matter whether the world is flat or not. Most value is added by the exploiters, not the creators, and that works in both (flat and non-flat) environments" (Gerald Nanninga). These... View Details
Keywords: by Jim Heskett
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
they can experiment. But there is also the business side of the operation, which is making sure clients are getting what they want. It’s not great if the creative people are winning awards but the clients aren’t getting the business results they want. So Kapur View Details
- 06 Sep 2005
- Research & Ideas
The Best Place for Retirement Funds
paper called, "Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances," published by the Journal of Public Economics in August, 2004. Using data from the Survey of Consumer Finances (SCF),... View Details
Keywords: by Ann Cullen