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Show Results For
- All HBS Web
(4,252)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- 13 Dec 2010
- Research & Ideas
Managing the Support Staff Identity Crisis
Last year, Harvard Business School professor Ranjay Gulati met with the marketing department of a large American corporation and posed a seemingly simple question: What do marketing people actually do?... View Details
Keywords: by Carmen Nobel
- Career Coach
Tina Gao
Prior to HBS, Tina worked in private equity (middle market buyout) and investment banking (industrials focus). Her first job out of college was in operations at a New York City based nonprofit. She enjoys helping students interested in... View Details
- Web
Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- 01 Jun 2009
- News
Dispatches from the Global Classroom
eat some grasshoppers, ensuring (according to local lore) that they’ll return to Oaxaca one day. Day 3: Oaxaca Site Visits MI CASA ES SU CASA: On site visits, student groups focus on different tracks (housing, water, retail), gathering information from local residents... View Details
- 12 Apr 2004
- Research & Ideas
What Great American Leaders Teach Us
complete financial information across the twentieth century (especially pre-1925), a multi-tiered financial analysis approach was utilized: (1) Tobin's Q Performance (market to book value); (2) Return on Assets Ratios; and (3) Market... View Details
Keywords: by Sean Silverthorne
- November 2005
- Article
A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm
By: Fred W. Mast and Gerald Zaltman
Mast, Fred W., and Gerald Zaltman. "A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm." Brain Research Bulletin 67, no. 5 (November 2005): 422–427.
- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
One of the greatest challenges for the values-centered culture is to produce top performance and succeed in the market against "win at any cost" competitors. Values are only one part of an organization's culture; the other half... View Details
Keywords: by Bill George
- May 1998 (Revised May 2001)
- Case
Merchandising at Nine West Retail Stores
By: Ananth Raman and Colin S Welch
Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can... View Details
Keywords: Organizational Structure; Situation or Environment; Motivation and Incentives; Decision Making; Change; Budgets and Budgeting; Forecasting and Prediction; Brands and Branding; Marketing Strategy; Product Marketing; Retail Industry; Apparel and Accessories Industry; United States
Raman, Ananth, and Colin S Welch. "Merchandising at Nine West Retail Stores." Harvard Business School Case 698-098, May 1998. (Revised May 2001.)
- 01 Jun 2010
- News
Green Dreams: Eco-Friendly Countertops
has a triple bottom line philosophy, “people, planet, profits,” and is organized as a B Corporation, a new business structure that is legally required to consider social and environmental impacts. At the day-lit IceStone plant in the... View Details
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a problem a smart retailer would... View Details
- 15 Jul 2024
- News
A Sporting Chance
trainers to come to Spain, and his foundation has grown over the past 25 years to serve 1,500 people a year with a budget of more than 1 million. Meanwhile, Metrovacesa’s market capitalization has grown to nearly $6 billion during his... View Details
- 2022
- Working Paper
Confidence, Self-Selection and Bias in the Aggregate
By: Benjamin Enke, Thomas Graeber and Ryan Oprea
The influence of behavioral biases on aggregate outcomes like prices and allocations depends in part on self-selection: whether rational people opt more strongly into aggregate interactions than biased individuals. We conduct a series of betting market, auction and... View Details
Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Confidence, Self-Selection and Bias in the Aggregate." NBER Working Paper Series, No. 30262, July 2022.
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- Web
The Art of "Posting" - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- 05 May 2003
- Research & Ideas
What It Takes to Restore Trust in Business
far. The American capital markets are a key element of the economic system, and "when they function well, they are a wonder of the world," he said. But the American capital markets require four... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
influencing market performance. Corporate Social Responsibility Through an Economic Lens Authors:Forest L. Reinhardt, Robert N. Stavins, and Richard H.K. Vietor Publication:Review of Environmental Economics... View Details
Keywords: Martha Lagace
- 01 Mar 2008
- News
Class of 2007 Fellowship Awarded
KIM: Working to alleviate poverty in India has strengthened his interest in social enterprise. Continuing a four-year tradition among graduating classes, members of the MBA Class of 2007 established a fellowship to support their... View Details
- 14 May 2019
- Research & Ideas
Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery
express a high-level set of principles that employees are expected to abide by, but what the court effectively said is, ‘This is akin to marketing material that people don’t take literally word-for-word.” So do company ethics codes have... View Details
Keywords: by Michael Blanding
- 01 Jun 2014
- News
FIELD 2 in Accra
important information." Learning by Doing Introduced in 2011, FIELD 2 is a transformative experience in learning that sends all 900-plus first-year MBA students across the globe to emerging markets each January where they work with... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
business and you can market yourself. You can start at a low cost to record and post something online. "As an example, let's say I sell socks. Before, I could only sell socks at a Walmart. Now, I can basically set up my own little shop in... View Details