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Show Results For
- All HBS Web
(4,293)
- People (8)
- News (817)
- Research (2,927)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,781)
- 01 Sep 2008
- News
Negative Ad Power
politics, rarely appear in consumer marketing campaigns. To be sure, marketers of breath mints and antidandruff shampoos play on social anxieties; Volvo raises automotive... View Details
- 2022
- Working Paper
Confidence, Self-Selection and Bias in the Aggregate
By: Benjamin Enke, Thomas Graeber and Ryan Oprea
The influence of behavioral biases on aggregate outcomes like prices and allocations depends in part on self-selection: whether rational people opt more strongly into aggregate interactions than biased individuals. We conduct a series of betting market, auction and... View Details
Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Confidence, Self-Selection and Bias in the Aggregate." NBER Working Paper Series, No. 30262, July 2022.
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
- 02 Jul 2001
- What Do You Think?
Built to Last or Bought to Sell?
what about social responsibility?" In summary, there seems to be a strong feeling here that if creative destruction is what it takes to outperform the market over long periods of time—the objective... View Details
Keywords: by James Heskett
- 19 Feb 2019
- Working Paper Summaries
Relative Performance Transparency: Effects on Sustainable Choices
- 23 Sep 2014
- First Look
First Look: September 23
that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and... View Details
Keywords: Sean Silverthorne
- 01 Jun 2023
- News
Spray Canon
deciding who is even allowed to bid on it; Riley has described the modern art market as “a semiprivate social club that screens new entrants to determine whether they are qualified for membership.” It’s a... View Details
- 01 Sep 2020
- News
Turning Point: Change, Stat
school started with the professor advising, “Don’t be that doctor that tries new things out. Let it be on the market for at least five years before you start prescribing it.” COVID broke through all of that. We sent over 2,000 low-oxygen... View Details
- Web
Departments | Employment
comprised of several areas, including: Development (includes fund raisers, researchers and stewardship) Alumni Relations (includes Alumni Clubs, professional career and development advisors, reunions and events teams) Alumni Marketing &... View Details
- 01 Mar 2003
- News
Brazil Banks on Experience
Ranked among the world’s largest economies, Brazil and the left-leaning government of newly elected President Lu íz In ácio Lula da Silva soothed wary financial markets by selecting Henrique Meirelles (93rd AMP), former head of global... View Details
Keywords: Finance
- 14 May 2019
- Research & Ideas
Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery
express a high-level set of principles that employees are expected to abide by, but what the court effectively said is, ‘This is akin to marketing material that people don’t take literally word-for-word.” So do company ethics codes have... View Details
Keywords: by Michael Blanding
- 22 May 2012
- First Look
First Look: May 22
products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets require a process optimized for control and efficiency. In... View Details
Keywords: Sean Silverthorne
- 04 Sep 2014
- News
Our focus was to get drug companies to invest money in ALS
could convince them that ALS is a good investment, market forces will do more than all the ALS foundations worldwide can do.” In 2011 and 2012, Prize4Life awarded million-dollar prizes for tests that measure the disease’s progression... View Details
- 07 Dec 2015
- News
Nurturing a Healthy Food System for Producers and Consumers
staff nearly 6 million meals per year. Through a multi-year grant, the school has developed new relationships with local growers, processors, and distributors and funded educational and marketing efforts to create an engaged campus... View Details
- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- August 2007 (Revised July 2008)
- Background Note
Take Advantage of Your Diaspora Network
By: William R. Kerr and Daniel J. Isenberg
Diaspora networks (DNs) are an important resource for global entrepreneurs. Discusses several features of DNs, combining both academic and practitioner perspectives. Describes the history and prevalence of DNs in many ethnicities, documents the broad resources DNs can... View Details
Keywords: Business Startups; Diasporas; Entrepreneurship; Globalized Markets and Industries; Social and Collaborative Networks
Kerr, William R., and Daniel J. Isenberg. "Take Advantage of Your Diaspora Network." Harvard Business School Background Note 808-029, August 2007. (Revised July 2008.) (Featured in a 2008 Harvard Business Review write-up.)
- 01 Sep 2011
- News
Water for Life
portfolio of businesses under the Ayala corporate umbrella? Ayala has historically aligned itself with the economic goals of the country. An emerging market faces many social and economic challenges, but... View Details
- Fast Answer
Investing in Life Sciences - SIP Resources
Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost & Sullivan - Reports and market... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
“Truth” campaign, which began in Florida in 1997, played to teenagers' natural rebelliousness and got them to thinking about how tobacco companies exploit them. Experts consider the “Truth” campaign to be one of the most successful social... View Details
- Web
Trade Catalogs - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details