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Show Results For
- All HBS Web
(4,626)
- People (18)
- News (869)
- Research (2,916)
- Events (24)
- Multimedia (22)
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- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
crowd. Technology is also a helpful factor in rewards programs, representing a vast improvement over an old, markedly creepier, and now mostly illegal strategy: dispatching an employee to the parking lot to write down license plate... View Details
- 26 Apr 2016
- First Look
April 26
its stores and its supply chain, lower levels of greenhouse gas emissions, safer products for customers and manufacturers, and better treatment of its workers. The company promoted the idea that its size gave it significant influence in... View Details
Keywords: Sean Silverthorne
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
stage. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/317105-PDF-ENG Harvard Business School Case 717-513 Intuit: QuickBooks (B) This short case updates the earlier Intuit case on transitioning from a product company into a... View Details
Keywords: Sean Silverthorne
- 04 Oct 2011
- First Look
First Look: October 4
supplement:http://cb.hbsp.harvard.edu/cb/product/312035-PDF-ENG Danielle Marcoux at AdNet2Win Technologies Anthony J Mayo and Joshua D. MargolisHarvard Business School Case 412-039 Danielle Marcoux, director of Web design at AdNet2Win... View Details
Keywords: Sean Silverthorne
- 17 Nov 2009
- First Look
First Look: Nov. 17
printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which business partners to choose. Caswell contemplates changes to the partnership model in an effort to... View Details
Keywords: Martha Lagace
- 02 Jul 2001
- Research & Ideas
Ray A. Goldberg
framework for the field in their book A Concept of Agribusiness. That seminal work traces a complex value-added chain that begins with the farmer's purchase of seed and livestock and ends with a product fit for the consumer's table.... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 27 Jan 2009
- First Look
First Look: January 27, 2009
frontier technology and therefore do not need to attract foreign investment to innovate, so domestic saving does not matter for growth. A cross-country regression shows that lagged savings is positively associated with View Details
Keywords: Martha Lagace
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
including emerging economies like China, India, and Brazil. This list will continue to grow. A by-product of the intertwining of globalization and technology enabled networks is that events are no longer isolated, the impact of which was... View Details
Keywords: by Sean Silverthorne
- 09 Jul 2014
- Research & Ideas
How Business Leaders Can Strengthen American Schools
as improved teaching and leadership talent, the use of technology in personalized learning, the Common Core State Standards Initiative, wider school choice, and a dramatic upgrade in the quality and use of data analytics to determine what... View Details
- 01 Apr 2014
- First Look
First Look: April 1
life-saving health products and services, whether to distribute them for free, or whether to give additional incentives for individuals to use them. This note describes the latest, cutting-edge research on how pricing influences the end... View Details
Keywords: Sean Silverthorne
- 13 Jul 2009
- Research & Ideas
Diagnosing the Public Health Care Alternative
authoritative report estimated that up to 118 million people would eventually move into Medicare and out of private-sector plans. Are we surprised? Public markets and their products are administered by legislators and... View Details
- 02 Sep 2002
- Research & Ideas
The Role of Government When All Else Fails
several critical sectors of the economy, including banking and private insurance, federal and state governments act as insurers of last resort, assuming literally trillions of dollars in contingent liabilities. Whether you like it or not, the nation's View Details
Keywords: by Laura Linard
- 22 Jul 2002
- Research & Ideas
How Business Strategy Tamed the “Invisible Hand”
in production and economies of scope in distribution. In some industries, Adam Smith's "invisible hand" was gradually tamed by what the historian Alfred D. Chandler Jr. has termed the "visible hand" of professional... View Details
Keywords: by Pankaj Ghemawat
- 04 Dec 2006
- Research & Ideas
The Money Connection—Understanding VC Networks
rather than single firms. And most young companies are very narrow in scope in terms of the scope of their internal activities, which means that they need to extensively partner with other companies to bring their product to market. These... View Details
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
implementing value-based reimbursement models. Infrastructure requirements, including information technology (indicated by 42% of respondents), and changing regulation/policy (34%) are the top two. There is strong consensus on the broad... View Details
Keywords: Dina Gerdeman
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- May 2020
- Teaching Note
Digitalization at Siemens
By: David J. Collis
Teaching Note for HBS No. 717-428. View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Download the paper: http://www.hbs.edu/research/pdf/07-036.pdf Cases & Course MaterialsAcademia Barilla Harvard Business School Case 507-001 Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced View Details
Keywords: Martha Lagace
- 26 Mar 2013
- First Look
First Look: March 26
embeddedness of the new technologies posed significant entrepreneurial challenges. The best equipped to overcome these challenges were often entrepreneurs based in minorities who held significant advantages in capital-raising and trust... View Details
Keywords: Sean Silverthorne