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Show Results For
- All HBS Web
(3,139)
- People (24)
- News (801)
- Research (1,565)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,069)
- 01 Dec 2022
- News
Program Catalyzes New Streams of Research
HBS established the Institute for the Study of Business in Global Society (BiGS) to serve as a research-based platform that brings together a community of scholars, students, alumni, and other practitioners to find solutions to some of society’s biggest challenges. A... View Details
Keywords: Jennifer Gillespie
- 15 Dec 2011
- News
An HBS gift guide
media company going local throughout the world, and it was the key to our success.” In 1989, Bill Roedy was told to transform the American success story MTV into a global presence. Twenty years later, Roedy (a former nuclear missile–base... View Details
- 24 Jul 2012
- First Look
First Look: July 24
quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand image, the brand team led by Simon... View Details
Keywords: Sean Silverthorne
- Profile
Adam Kanner
already scored big. The startup raised $8.5 million in its first round in 2010 from such investors as Bain Capital and media executive Shari Redstone. In subsequent rounds, the growing company has raised nearly $50 million from other... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- 01 Sep 2024
- News
Far-Reaching Impact
Above: Teachers in India's daycare system draw on Rocket Learning's digital platform to enhance learning. Photo courtesy Rocket Learning When the news reached Namya Mahajan (MBA 2022) as her HBS graduation was approaching that she would receive financial assistance to... View Details
Keywords: Jennifer Gillespie
- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
by producing regional and local events, conducting research, and creating media content that raises the visibility of Hispanic Americans across industries. Edelman, who previously led successful marketing efforts for humanitarian... View Details
Keywords: Margie Kelley
- 27 Oct 2020
- News
HBS Votes
be counted, the media should avoid calling the election prematurely, and business leaders should promote patience, civility, security, and accuracy. “We should assume that if we get into a bad situation, there are many more who are... View Details
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
system. Handspring’s Visor quickly distinguished itself from the competition through the addition of an expansion slot that allows users to add a variety of capabilities — digital camera, MP3 player, or cell phone, for example — to their basic handheld device. With... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
Writing for Late-Night TV: How to Write Monologue Jokes, Desk Pieces, Sketches, Parodies, Audience Pieces, Remotes, and Other Short-Form Comedy by Joe Toplyn (MBA 1979) Twenty Lane Media LLC Toplyn reveals his proven methods of writing... View Details
- 05 Aug 2014
- News
A Diversified Portfolio
extensive strategic and financial experience included consulting at McKinsey, investment banking at Salomon Brothers, and leading business development at several Internet and media companies. The pair started investigating and found a lot... View Details
Keywords: Constantine von Hoffman
- 16 Jul 2013
- News
Embracing Chaos
students—and has a major following on social media in India where he is a regular writer and lecturer on business, India, and the meaning of a successful life. Venkatesan's goal, to positively affect people's lives "at scale," comes from... View Details
- 01 Sep 2010
- News
Dare to be Different
great way to explore ideas that eventually make their way into a book. Given that you have your eye on all these new social media, and given that you’ve just written a book that needs promotion, are you doing anything special in new media... View Details
- 08 Mar 2016
- First Look
March 8, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This paper documents what economists... View Details
Keywords: Sean Silverthorne
- 02 Jun 2010
- First Look
First Look: June 2
into a client-facing service offering itself. As its clients become more interested in knowledge management within their own companies, the interest in a C2-based offering could grow. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/410084-PDF-ENG Social View Details
Keywords: Martha Lagace
- 04 Nov 2008
- First Look
First Look: November 4, 2008
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709011 Marc Abrahams: Annals of an Improbable Entrepreneur Harvard Business School Case 409-013 Marc Abrahams was a media entrepreneur who specialized in... View Details
Keywords: Martha Lagace
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related content... View Details
Keywords: Dina Gerdeman
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
communicate with them in a dynamic, two-way fashion. Fifth, there is technological change. As digital networks make instant connectivity the norm of business life, and as social media platforms grow more powerful and more ubiquitous, a... View Details
Keywords: Re: Boris Groysberg
- 12 Dec 2006
- First Look
First Look: December 12, 2006
geography still matter enormously in global business. Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility Authors:M. E. Porter and Mark R. Kramer Periodical:Harvard Business Review 84, no. 12 (December 2006) Abstract... View Details
Keywords: Martha Lagace
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
generally worked with the advertising managers. In its early years, the cosmetics company could not afford a large, mass media campaign. Instead, Estée and department store managers sent mailings to targeted local consumers. When Lauder... View Details