Marketing Communications - Publications - Faculty & Research

01 Mar 2008
News

Where Have All the Leaders Gone?

skill of microtargeting — identifying small, intense subgroups and communicating with them about their individual needs and wants — has never been more critical in marketing or in political campaigns. The... View Details

Keywords: Government

Web

Building Trusted Organizations - Course Catalog

the span of your entire career. Educational Objectives The course is designed to provide a practical, hands-on understanding of trust through cases, exercises, guests, and your written work, and to build a community of people who want to... View Details

01 Jun 2012
News

Alumni Book Briefs

Batten’s life and career: how he grew Landmark Communications into a media powerhouse, championed racial equality, gave away more than $400 million to charity, mostly to education, and dealt with losing his vocal cords to cancer. The Art... View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

12 Jan 2017
News

Personalizing Women’s Path to Success

Institute founded in honor of the iconic Chicago industrialist, which supports entrepreneurial projects that give back to the community or world. “I realized that project was me,” Skeete Tatum recalls. “There are millions of women who are... View Details

Keywords: Jill Radsken

01 Jan 2013
News

Thomas A. James, MBA 1966

result of the early 1970s stock market decline. "Mary and the boys hardly saw me because we were trying to survive as a company," recalls James, noting that at one point he sold part of his coin collection to keep the family afloat.... View Details

Keywords: Susan Young

24 Sep 2001
Research & Ideas

Five Questions for Debora L. Spar

the basic communications infrastructure) and it allows for a whole range of media to be combined in exciting and innovative ways. But I still don't think that gives it any particular edge on history. Society has not been fundamentally... View Details

Keywords: by Sean Silverthorne

14 Mar 2019
News

The Merchant of Osaka

government is building on communitybased care models across the country—as are foreign governments, from Myanmar to Saudi Arabia. Oishi is an unlikely hero for the country’s health care crisis: a marketing expert pushing to enact sweeping... View Details

Keywords: Health, Social Assistance

Profile

Alex Nelson

solve complex problems and meet people's needs — I could do more effectively as a business person." Finding meaningful roles After just over two and a half years with Boston Consulting Group (BCG), where Alex worked on a variety of View Details

Web

Online Learning Track Programs | HBS Online

HBS Online is currently offering a Learning Track in: Leadership & Management Strategy Entrepreneurship & Innovation Business in Society Finance & Accounting Marketing What You Earn Certificate of Specialization By completing any three... View Details

26 Nov 2019
News

Fintech, Small Business & the American Dream

of 2009 alone, Mills points out that 1.8 million small business jobs were lost. Heavily dependent on credit, small businesses were unable to access capital markets as banks reeled from the crisis and lending froze. With half of the... View Details

Keywords: fintech; Artificial intelligence; Small business

01 Sep 2009
News

Make the Most of HBS Alumni Resources

’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s chief marketing and View Details

Keywords: Educational Support Services; Educational Services

01 Jun 2017
News

Life in Lockdown

alumni commitment is really cool,” says Shin, adding that the Lockdown experience creates a tightly knit networking community of alumni interested in the startup sector. To create the 2017 team, “Adam and I started reaching out to people... View Details

Keywords: Jennifer Myers; photography by Chris Churchill

09 Apr 2025
News

The Working Parent Revolution

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morell, host of Skydeck. In 2023, the Bureau of Labor Statistics reported that in 67% of two-parent families with children, both parents worked, which was up from 59% in 2013.... View Details

10 Mar 2015
First Look

First Look: March 10

and then go further to consider ways the domain of innovation itself has changed. We suggest that because of fundamental shifts in communication and information processing costs and the increasing modularity of products and services, the... View Details

Keywords: Carmen Nobel

07 Sep 2021
News

Immelt in the Hot Seat: Episode 2

almost resigned as CEO of GE. READ MORE Dan Morrell: I want to talk about an episode in 2009. This is in the wake of the financial crisis and you guys had just made a dramatic cut to the dividend. You were in a cab with your View Details

Web

Past Issues - Alumni

Lambert wanted to leave behind her agricultural roots. Now, serving as the nexus for a community of farmers, entrepreneurs, investors, and researchers, she feels entirely at home. Work of Art Trading private equity for the arts, Jason... View Details

20 May 2013
Research & Ideas

The Long-Term Fix to US Competitiveness

beginning of the Industrial Age that the advent of mass production would mean there would be no jobs for the vast majority of the population, but we reinvested and gained productivity and expanded the economy." Innovation has driven the country's strength in world... View Details

Keywords: by Stephanie Schorow & Harvard Gazette

01 Jun 2003
News

HBS Alumni Association Board of Directors: President's Report

support the clubs’ administrative functions. Substantial progress was made, and we look forward to announcing significant improvements in these areas in the coming weeks. The Communications Committee, chaired by Byron Carlock (MBA ’88),... View Details

Keywords: Susan Luick Good; HBS Alumni Association; Colleges, Universities, and Professional Schools; Educational Services

November 2020 (Revised April 2021)
Case

Roll-Ups and Surprise Billing: Collisions at the Intersection of Private Equity and Patient Care

By: Trevor Fetter and Kira Seiger

This case describes the increasing investment by private equity (PE) firms in patient care and other healthcare services. The case focuses on investments in physician staffing firms and roll-up strategy investments in physician practice management (PPM). Included in... View Details

Citation

Educators

Purchase

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

to adapt based on industry changes, as well as on team strengths and weaknesses; they get the most by leveraging competitive resources, while communicating and collaborating effectively with key organizational stakeholders; they outsource... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

Publications