Publications

01 Oct 1999
News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's... View Details

May 2003
Case

Liz Claiborne, Inc.

By: Rajiv Lal, Walter J. Salmon and Edie Prescott

Discusses the business portfolio emphasis of a large multibrand manufacturer and the future of department stores as well as how relationships between manufacturers and key customers can be improved. View Details

Keywords: Forecasting and Prediction; Investment Portfolio; Brands and Branding; Production; Business and Stakeholder Relations; Apparel and Accessories Industry

17 Mar 2015
First Look

First Look: March 17

dealer of loose gemstones in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation View Details

Keywords: Sean Silverthorne

03 Mar 2008
First Look

First Look: March 4, 2008

scale. In time, the South Sea Company won the bidding war, and the House of Commons approved its debt conversion plan. Now it was up to the House View Details

Keywords: Martha Lagace

August 2008
Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

By: John A. Quelch

Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details

Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China

Keywords: Julia Hanna; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development

Keywords: Banking, Telecom, Financial Services

01 Mar 2010
News

Slum for Sale

daunting prospect of determining which residents would receive 300 square feet of free housing (limited to families in residence before January 2000), it’s easy to imagine a... View Details

March 2004 (Revised September 2005)
Case

Newell Rubbermaid: Strategy in Transition

By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler

Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details

Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry

Video

Brinda Somaya

Brinda Somaya, founder and principal architect of Somaya and Kalappa Consultants, discusses the diversity of her portfolio and the factors that earned her a reputation in the architectural space. View Details

January 2003 (Revised February 2003)
Case

Office Depot, Inc.: Business Transformation (A)

By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport

The company's management is considering the possibility of launching a rebranding campaign around the promises "What you need. What you need to know." The questions are whether and when to launch the campaign in view of the large number of training efforts and... View Details

Keywords: Corporate Entrepreneurship; Advertising Campaigns; Brands and Branding; Business Strategy; Technology Adoption; Transformation; Market Timing; Growth and Development; Training; Retail Industry

Profile

Rocio Parra

term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects View Details

Keywords: Retail

03 Mar 2014
HBS Case

Decommoditizing the Canned Tomato

of the Case Research and Writing Group. “No one believed that you could create a brand in tomatoes—a commodity!” The case details how, during an economic downturn, a small business in its fourth generation... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail

25 May 2021
Panel Discussion

Understanding the Moment

By: Lynn S. Paine, Walter Robb, H. W. Brands and Suzanne Vautrinot

How can we put recent developments in American history, and recent trends in thinking about the responsibilities of business, into perspective? What is the role of the corporation in supporting democracy and civil society? Our panelists—Lynn S. Paine, Walter Robb, H.... View Details

Keywords: Corporate Social Responsibility and Impact; Civil Society or Community