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Show Results For
- All HBS Web
(3,069)
- People (2)
- News (909)
- Research (1,419)
- Events (9)
- Multimedia (77)
- Faculty Publications (347)
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product.... View Details
Keywords: by Dina Gerdeman
- 22 Feb 2018
- News
My First Job
obviously no PCs. And to see how it was actually changing the way that things were automating. Out of college, I worked for a company called the International Business Machines Corporation --some people know as IBM--and that qualified me... View Details
- 19 Jul 2019
- Blog Post
Making a Broader Impact with Multiple Disciplines
machine guidance for intelligent surgery. I provided oversight on upstream marketing, technical product development, and clinical / corporate partnerships, which positioned the company to pursue a successful Series A round this summer. ... View Details
- Web
Entrepreneurial Sales 101: Founder Selling - Course Catalog
While all true and all necessary, this course focuses mainly on selling to customers, whether that is through a direct sales force, a channel sales force, or building an OEM relationship. Sales is the one function that cannot hide behind the veil of View Details
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
Solving: HBS Alumni Making a Difference in the World, and more recent conversations specifically about COVID-19 impacts and responses, we’ve talked with many Harvard Business School alumni the world over. Here are some examples of how... View Details
- 01 Sep 2011
- News
Coming Full Circle
dissertation focused on organizational mutiny. “Mutiny happens, but it’s hard to study,” says Merryman, noting that her interest in the topic was sparked by the 2006 resignation of Harvard President Larry Summers in the wake of a... View Details
- 01 Oct 1996
- News
Lasting Impressions
15 moratorium that shut down universities across the country to protest the Vietnam War. That demonstration brought Harvard University economist John Kenneth Galbraith to the HBS campus for a speech against the war, followed by a... View Details
Keywords: Deborah E. Blagg
- 01 Apr 2001
- News
Student Conferences Tackle Business Issues
Barksdale Group and former CEO of Netscape; Hank Barry, CEO of Napster; Irwin Jacobs, chairman and CEO of QUALCOMM; and Carl Yankowski, CEO of Palm, Inc. Representatives from top venture-capital and consulting firms joined a diverse mix of View Details
- 01 Oct 1996
- News
Leading In a New Era
management practice has evolved since the "benevolent, high-growth environment" following World War II. That era provided fertile ground for the growth of Alfred Sloan's "strategy, structure, systems" model of the divisional corporation... View Details
Keywords: Nancy O. Perry
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
competitive with someone who is personally advising you, and at a fraction of the cost,” says Luis Viceira, George E. Bates Professor and Senior Associate Dean for International Development at Harvard Business School. Viceira explores... View Details
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
opting for the short-term benefits in spite of the risks?” "There is no doubt the transactions were very risky, as interest rates on these loans frequently exceeded 20 percent," says Boris Vallée, an assistant professor in the Finance unit at View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
reaction on capital markets. It was written by Harvard Business School assistant professors Gwen Yu and Francois Brochet, with MIT Sloan of Management doctoral student Patricia Naranjo. Although targeted at foreign executives, the... View Details
Keywords: by Dina Gerdeman
- 01 Feb 2012
- What Do You Think?
Is Support for Small Business Misplaced?
point out possible misconceptions about job creation by small businesses off the mark? Do they miss the point? What do you think? Original Article In the late 1990s, a group of faculty at the Harvard Business School proposed a new... View Details
Keywords: by James Heskett
- 05 Nov 2007
- Research & Ideas
The Changing Face of American Innovation
new research based on patent and trademark data by Harvard Business School professor William Kerr drills down to further identify the probable ethnic composition of U.S. inventors, the industries they influence, and the geographies they... View Details
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
Clubs News Clubs News Setting the Stage for a Latinx Boardroom Push The Harvard Business School Latino Alumni Association (HBSLAA), in partnership with the Stanford Graduate School of Business Latino Alumni Chapter, presented the webinar... View Details
Keywords: Margie Kelley
- 01 Feb 1997
- News
Doing It Your Way
larger corporate setting? Yes, say a number of HBS professors, including Rosabeth Moss Kanter, MBA Class of 1960 Professor of Business Administration, who is currently researching "intrapreneurship." The term, she says, refers both to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
feel good, especially when it comes to our purchasing decisions. To that end, many major corporations have begun to take special interest in how understanding the human brain can help them better understand consumers. Enter a nascent but... View Details
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
signees crash and burn when it mattered most? It's a case study in the common but misguided business practice of recruiting superstars, says Harvard Business School Professor Boris Groysberg, author of Chasing Stars—The Myth of Talent and... View Details
- 01 Sep 2021
- Blog Post
Investing in Career Switchers - Cyril Straughn-Turner & Invesco US
Hancock (MBA 2021). Straughn-Turner also worked closely with HBS Career Coach and Corporate Relations Director, Jonathan Shepherd, to access the resources, support, and education he needed. In addition, the View Details
Keywords: Real Estate
- 04 Dec 2019
- News
Skydeck Live: The Case for Funding Female Founders
like investing in sustainability or anything that is an impact fund. So a corporation B, where it’s not just about return on investment, but it’s also about having an impact in our environment, in our community. There’s so much data out... View Details