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  • All HBS Web  (3,890)
    • People  (1)
    • News  (648)
    • Research  (2,810)
    • Events  (7)
    • Multimedia  (5)
  • Faculty Publications  (1,739)
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  • May 2024
  • Supplement

gWorks (A)

By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
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Ruback, Richard S., and Royce Yudkoff. "gWorks (A)." Harvard Business School Multimedia/Video Supplement 224-721, May 2024.
  • 19 Apr 2011
  • First Look

First Look: April 19

saved customers money and their strong brands generated more traffic and sales but that most retailers, looking only at gross margins, missed this added value. Pepsi managers struggled to craft a strategy... View Details
Keywords: Sean Silverthorne
  • Blog

Tech Power at HBS: Faculty Boost Technology Ecosystem

Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the digital economy. A... View Details
  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

While managers feared that all the top talent would leave, instead Recruit grew to become a $20 billion tech company (roughly the equivalent of Salesforce) that employs 50,000 people globally. They have created a suite of products... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 02 Sep 2019
  • What Do You Think?

Are Overlooked Forces Shielding the US from Severe Economic Downturns?

given the length of the economic recovery from the depths of 2008. But are several basic forces at work that put the notion of an imminent recession to rest? In the early 1960s, in a class on business logistics at The Ohio State University, I ran an experiment in which... View Details
Keywords: by James Heskett; Service
  • 08 Mar 2016
  • First Look

March 8, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50700 How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei Abstract—When does increased service quality competition lead... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2014
  • News

Using storytelling to transform the retail experience

stories about the exceptional artisans who craft the jewelry, accessories, items for babies and children, paper goods, and home decor. “The world isn’t about just selling stuff anymore, it’s about knowing your customer really well and... View Details
  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

the existing target markets. Great enterprise selling happens at the intersection of true customer pain and a credible solution. Play to win the game! —Rob Biederman (MBA 2014) is a managing partner of... View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • 18 Feb 2021
  • Blog Post

Use Baker Library to Build a Target List

on the advertised job market, creating a target list allows you to be proactive and focused on industries and functions that interest and excite you. Custom Target Lists Baker librarians can assist you in creating a View Details
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

employer and employee, Nomad manages the process, from background checks to malpractice insurance to payroll. It charges health care institutions a 15 percent commission for each hire—a transparency unheard of in a sector in which the... View Details
Keywords: April White
  • 06 Sep 2011
  • Research & Ideas

How Small Wins Unleash Creativity

can shift for many reasons, but the consequences for inner work life are almost always negative. For instance, managers often fail to realize the damage that will be done to employee engagement if they neglect proper View Details
Keywords: by Carmen Nobel
  • 25 Aug 2022
  • News

Hair Today

When Britney Winters (MBA 2016) tuned in to this year’s Super Bowl, she was more focused on the halftime show than the game itself. When that moment came, Winters watched as Grammy Award–winning singer Mary J. Blige rocked 40 cascading inches of wavy golden hair—a... View Details
Keywords: Julia Hanna; entrepreneurship; hair; beauty; Houston; Super Bowl
  • 06 Dec 2021
  • News

In My Humble Opinion: Come Clean

Twenty years ago, when a broker called to tell Jon Simon (MBA 1980) about the possibility of acquiring Parkway Custom Drycleaning, the broker didn’t initially reveal what it was—a high-end dry-cleaning business founded in 1926. Convinced... View Details
Keywords: Julia Hanna; career; life experiences; dry cleaning; leadership; music; Personal and Laundry Services; Personal Services
  • October 2014 (Revised July 2015)
  • Case

Indus Towers: From Infancy to Maturity

By: Ranjay Gulati, Maxim Sytch and Rachna Tahilyani
Indus Towers, the world's largest telecom tower company, is a joint venture between three telecom rivals in India. These rivals—Bharti Airtel, Vodafone India, and Idea Cellular—combined their telecom towers to provide "shared telecom infrastructure" to wireless telecom... View Details
Keywords: Decisions; Judgments; Customer Focus and Relationships; Management; Information Technology; Mobile and Wireless Technology; Information Infrastructure; Telecommunications Industry; India
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Gulati, Ranjay, Maxim Sytch, and Rachna Tahilyani. "Indus Towers: From Infancy to Maturity." Harvard Business School Case 415-005, October 2014. (Revised July 2015.)
  • February 2008
  • Teaching Note

Innovation at Timberland: Thinking Outside the Shoe Box (TN)

By: Rosabeth Moss Kanter and Matthew Bird
Teaching Note for [306064]. View Details
Keywords: Innovation and Invention; Organizational Culture; Sales; Customer Value and Value Chain; Brands and Branding; Expansion; Growth and Development Strategy; Apparel and Accessories Industry
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Kanter, Rosabeth Moss, and Matthew Bird. "Innovation at Timberland: Thinking Outside the Shoe Box (TN)." Harvard Business School Teaching Note 308-099, February 2008.
  • 29 Jul 2002
  • Research & Ideas

Get Off the Dime!

seen a variation on this story? Getting the Bosses' Approval From Ted Watson The general idea—hardly unique to us—was to do business consistently across all of our operating units. We would have the same approach to conducting any activity regardless of whether a View Details
Keywords: by John P. Kotter & Dan S. Cohen
  • November 2006 (Revised February 2007)
  • Case

Microsoft Xbox: Changing the Game?

By: Andrei Hagiu
In September 1999, the Microsoft Xbox team was wondering which strategic choices would give it the best chance against the upcoming Sony PlayStation 2. Initially called "Project Midway" within Microsoft, the console project was intended to counter the perceived threat... View Details
Keywords: Customers; Recruitment; Leadership; Management Teams; Multi-Sided Platforms; Two-Sided Platforms; Production; Strategy; Competition; Expansion; Video Game Industry; Texas
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Hagiu, Andrei. "Microsoft Xbox: Changing the Game?" Harvard Business School Case 707-501, November 2006. (Revised February 2007.)
  • 01 Mar 2013
  • News

Faculty Books

Enterprise Analytics: Optimize Performance, Process, and Decisions through Big Data edited by Thomas Davenport (FT Press) This book, a collection of research papers from the International Institute for Analytics, addresses a wide variety of topics in View Details
  • February 2000 (Revised April 2003)
  • Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
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Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
  • Web

Online Digital Marketing Strategy Course | HBS Online

strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per week 6 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online.... View Details
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